Various Film and Television projects - Social Media Management, Digital and Social Content Strategy and Community Management.

- Led the social marketing team to execute high profile initiatives, bolster studio awareness, and drive tune in. Worked with multiple departments including programming, publicity and marketing, in order to create cohesive, 360 degree social media campaigns surrounding Sony Pictures robust service, product, and program offerings.- Executed paid media campaigns across social platforms to increase awareness for Sony Pictures Television shows like The Good Doctor, Shark Tank, Future Man and The Goldbergs. - Worked with the networks to hire social embeds and capture BTS content for our television shows to create more compelling content and increase social engagement. - Provided talent and EP’s with a support strategy to grow and engage fans. - Maintained a day-to-day social content calendar and engaged with fans to grow our social channels. - Instituted social media guidelines to be used by on sets while filming and when the shows aired.- Regularly presented digital and social best practices to internal executives, key talent and showrunners.- Created and built SPT series influencers (bloggers, celebrity fans), fan clubs and insider groups on key franchises to have direct conversations, gain their support and migrate existing fans from one show to another. - Used native and third party tools to analyze and encourage conversation, tune in, increase fan buzz and to identify largest followings and growth potential. - Developed the social strategy for the last season of Timeless on NBC on Twitter, Facebook, Instagram and Discord. Organically had over 25 brands from State Farm to Wendy’s talking about the show to their followers. Crafted a 12 Days of Timeless campaign to reward fans for their loyalty to the show. The show is currently ranked by the Wall Street Journal as one of the most re-watched shows.- Ran live social coverage of major publicity events, including premieres, junkets and more.

- Ownership of network’s social media strategy, agency relationships and relationships across all social platforms (Twitter/Facebook/Tumblr/Instagram/Snapchat).- Provide day to day supervision and execution of social campaigns including content creation, social promotions, partnerships, influencer outreach initiatives, ad buys, online events and live tweeting. - Primary social contact for talent including messaging, delivering assets, distribution technology, and coordinating schedules for social activations. - Fostered a collaborative approach to social engagement by developing strong relationships with talent & producers to maximize conversation in the social space.- Developed strategy for social coverage during set visits & events including premieres, junkets, press appearances & screenings. Directed all live social engagement including live tweeting, Facebook Live & Instagram Stories. - Ran the network website as well as the B2B for press and the FYC Emmy campaign website.- Created a Facebook Messenger game for our acquired show Bellevue, where fans could immerse themselves into the world of the show and play detective solving a mystery.- Oversaw development of the authenticated video player application (watch TV everywhere) to play full show episodes on our website. Worked with major cable companies like AT&T, Verizon, and Comcast across the country to onboard them into the player for user authentication.- Partnered with Telfie to allow fans to “check in,” share that they are watching on their own social and receive virtual and real world stickers for our shows. Bellevue received over 500,000 social impressions through the platform during its first month.- Created a “Farrellest Fan” contest for Outsiders. Took the winning fan on a set tour and they appeared in season 2. The winner drove a lot of organic engagement during the season with the rabid Facebook fan group she created as a result of the set visit.

- Oversee a social media team that manages the social marketing for multiple Warner Bros. Television properties on Facebook, Twitter, Tumblr, Instagram and more. Shows include Friends, Tom & Jerry, Veronica Mars, Scooby-Doo and more. - Partner with different departments within the company to create a more robust social presence and help them accomplish their sales and viewership goals.- Leverage social listening tools to monitor and analyze Warner Bros. shows to help us respond and report back conversations to different stakeholders. - Responsible for developing the social strategy for live events including San Diego Comic-Con. - Work with various network partners to help promote our shows.- Communicated daily with multiple fansites and organized exclusive opportunities for them.

Primary responsibility is to develop solutions that integrate and/or influence clients’ overarching marketing strategy through social networking, web communities and other social media marketing and web technology. Work with marketing/production teams (U.S. and International) to develop and implement new media elements that support clients’ objectives and deliver high value content across social media channels that result in engagements and actions. - Create best practice/standards documents that are shared amongst different divisions of the company. - Establish standardized social media reporting within the division to measure success of social efforts.- Lead a social media team in developing and executing digital campaign strategies and social media communication plans.- Taught social media classes to various divisions at the studio.- Proven experience and in-depth knowledge and understanding of social media platforms (Facebook, YouTube, Twitter, Instagram, Tumblr, Pinterest, Google+, etc.) and how they can be leveraged for different scenarios and against different strategies.- Set up and ran hundreds (over 500) of Facebook pages, Twitter, Instagram and other social accounts for Film, TV and other studio properties. - Understand the various social API’s and worked with a team of web developers to implement them for projects. - Plans, develops and maintains online communities for Sony Pictures Entertainment’s major film and television brands, such as Spider-Man™, Wheel of Fortune and Sony Pictures official social. - Produced the award-winning Dawson’s Desktop, which pioneered a new level of fan interaction with the digital lives of their favorite TV characters on Dawson’s Creek.- Created and implemented a Twitter game for the movie Terminator Salvation. The platform was re-purposed for the Wheel of Fortune “Twitter Toss Up” game that is currently running on their official Twitter account.

Devised and implemented cross promotions, contests and prize giveaways for LiveConcerts – a partnership with Real Networks broadcasting live concerts from the venues over the web resulting in increased awareness of the concerts and traffic to the site nearly doubling. Liaison between the in house web development team, venue staff, talent bookers and host for all webcasts. Wrote content for weekly newsletters for HOB.com and LiveConcerts.com. Coordinated online interviews with artists such as Marilyn Manson and The Cure taking questions ahead of time via the web and chat room.

Executive producer of the label and band websites including Ozzfest and Cheap Trick, while keeping the artist management and label executives up to speed on all new online technologies. Implemented one of the first online promotions for the band Cheap Trick, giving away a signed guitar by the band to increase awareness of the bands new album and tour. Worked with Ozzy Osborne’s management team to create an “Ozzfest” extension for the game Quake.

Executive producer of the label and band websites including Steely Dan, Kenny Wayne Shepherd, Letters to Cleo, MC Hammer, Air Supply, Chicago, Oingo Boingo, Thomas Dolby, Too Much Joy, Big Head Todd and The Monsters and others. Created and implemented online marketing strategy and budgets for all artists. Worked with print and online media to secure album reviews, interviews, live performance reviews. Set up online chats with bands on services like AOL and SonicNet. Coordinated web site updates with bands while on the road to keep their fans engaged and aware of their tours and new album releases.