An N.'s Location
Greater Toronto Area, Canada, Canada, Canada
An N.'s Contact Details
An N. work email
- Valid
- Valid
- Valid
An N. personal email
n/a
An N. phone numbers
About An N.
I am a energetic and seasoned marketing and communications professional with over 10 years of proven experience. I have experience in managing high profile campaigns under tight timelines that build and strengthen brands while delivering aggressive revenue targets. I am adaptable and highly accountable, with strong ability to lead and motivate team members under high-pressure scenarios.My specialties include:- Integrated campaign leadership (strategy to execution)- Multi-media expertise: Mass, DM, Digital, Social Media, Content Marketing, Mobile, Email- Consumer, B2B experience in both Not for Profit and Telecommunications industries- Demand generation marketing tactics- Leading and facilitating multiple projects, working cross functionally with internal& external stakeholders
An N.'s Current Company Details
Toronto Iam Community
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Organizer and Founder
Toronto, ON, CA
- Website:
- torontotoiamcommunity.com
- Employees:
- 1
An N. Work Experience Details
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Organizer And FounderToronto Iam CommunityToronto, On, Ca
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Organizer / FounderToronto Iam Community Jul 2024 - PresentThe Toronto IAM Community was created to connect Toronto IAM professionals and enthusiast to share and learn from each other. Together, we aim to navigate the intricacies of IAM, share best practices, and stay up-to-date with the latest developments in identity security. Let's safeguard digital identities in Toronto and beyond!
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Vice President Of Client Services And Channel AlliancesIamconcepts Security Solutions Inc. Apr 2023 - PresentToronto, Ontario, Ca -
Speakers And SponsorshipsLeading Cyber Ladies Jul 2022 - PresentTel Aviv, Il -
FounderThe Canadian Cybersecurity Marketing Association Apr 2022 - Present
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Vice President MarketingCybeats 2022 - 2023Toronto, Ontario, Ca -
Industry Liaison Officer - CybersecurityUniversity Of Guelph 2020 - 2022Guelph, On, Ca -
Director Of MarketingKeydata Associates Feb 2019 - Nov 2020Toronto, Ontario, CaKeyData is the leading provider of IAM/CIAM/PAM Consulting and Systems Integration Services in Canada. Office locations include: Toronto, Montreal and Boston, MA (USA). KeyData partners with the leading IAM/CIAM/PAM technology vendors. KeyData is SailPoint's largest systems integrator in Canada, has a Strategic Partnership with Microsoft centered on Azure EMS, is a certified BeyondTrust Platinum Partner and certified CyberArk Platinum Partner. KeyData is an authorized re-seller of IAM/CIAM/PAM solutions across North America. -
Digital MarketingAcklands-Grainger 2018 - 2019Thornhill, On, CaAs Canada’s largest distributor of industrial supplies, we offer the largest selection of in-stock brand-name products from the world’s top manufacturers and the largest exclusive private-label offering in the industry. We are headquartered just outside of Toronto, in Thorn hill, Ontario, but our reach is Canada-wide. We have branches and distribution centers coast to coast, as well as 24/7 online sales.Responsible for strategic development, implementation and execution of digital marketing programs (SEM, SEO & Programmatic Media) and promotions. Support the short and long term digital strategy and road map across email (promotional, transactional & trigger) and social media channels. -
Senior Manager, Corporate MarketingFleet Complete 2015 - 2018Toronto, Ontario, CaReporting to the Executive Vice President, Sales & Marketing, responsible for developing and executing strategic marketing acquisition and communications plan for the organization. Lead a team of highly talented marketing professionals to increase the quantity and quality of website traffic, improve SEO ranking and enhance the company's reputation in the industry, as well as drive leads into the sales pipe line. Manage relationships with marketing counterparts at AT&T and TELUS. -
Senior Marketing ManagerDeloitte Canada 2015 - 2015Worldwide, OoLead Deloitte's National Eminence Programs and managed key strategic partnerships (Deloitte 360 Client Conferences, Women of Influence, UP Express and Canadian Women's Entrepreneurship Awards) by developing strong relationships with sponsored partners, comprehensive marketing strategies and tactics that drive new client relationships and strengthen existing ones. -
Marketing And Communications Manager, LotteryHeart And Stroke Foundation 2011 - 2015Toronto, Ontario, CaResponsible for the development and execution of all marketing and communication strategies for the Heart&Stroke Calendar Lottery in order to achieve aggressive revenue growth targets. • Lead the development and execution of 6 integrated marketing campaigns that delivered $100+MM in ticket sales through effective marketing plans and efficient management of the lottery’s $7+MM advertising budget. Campaigns consist of TV, direct mail, radio, print, website, email, mobile, online ads, paid search, newspaper and social media • Directly managed, developed and mentored 3 high performing team members. Motivated team through leading by example, humor, fun and positive feedback• Lead a cross functional internal and external team of 18 to execute Lottery campaigns• Managed 5 Agency relationships (Ogilvy & Mather, Geometry, Mindshare, Hill & Knowlton and Powell Design Group)• Successfully managed the lottery’s email program with 10 deployments per campaign. Oversaw list management and post analysis using Exact Target and Google Analytics• Manage 3 provincial Facebook communities and grew community in Ontario by 200% to 154K fans. Develops annual engagement and content strategy for Facebook communities • Kept Facebook community engaged through value added content, monthly photo contest and continuous monitoring and listening • Simultaneously managed 6 lottery websites and provides recommendations for optimization via Google Analytics • Winner of 1 team award in 2012 and nominated for 1 team award in 2013 by CEO -
Senior Marketing Communications ManagerTelus 2008 - 2011Vancouver, British Columbia, CaResponsible for national and integrated campaigns and communication strategies. Oversee the work of other managers to ensure a consistent approach and implementation.• Responsible for managing mutli-million media and production budget for mass advertising, direct marketing, interactive advertising and social media• Support and mentor three amazing and high performing team members• Drove positive YOY trends for online media, increased 100%+ CTR while decreasing CPM and CPC• Direct campaign performance and optimizations, increased social media share of voice by 100%• Drove 6.2M of online impressions by leveraging innovative social media strategy for less than $100K in media spend• Develop promotional and media plans that lead to immediate Opt-ins and Marketing Qualified Leads• Develop creative and media briefs for national and regional wireless advertising campaigns• Oversee and mentor other marketing managers to ensure consistent approach and implementation• Execute marketing communication vehicles including targeted mass, direct response and merchandising/point of sale, ensuring elements are executed on time, on budget and error free• Work with VPs and Directors across departments to obtain approval on targeting, messaging, budgeting and creative direction• Maintain strong working relationships with internal departments as well as external media and creative agencies; facilitating approval of advertising creative content (legal, retail location tagging, etc.) -
Sr. Product Specialist - Quarterly Campaigns, Product MarketingTelus 2007 - 2008Vancouver, British Columbia, CaResponsibilities include developing of strategy and overseeing superior execution of quarterly campaigns to ensure TELUS achieves its quarterly financial targets.• Successfully launched TELUS’ Q4 2007 national marketing campaign and drove subscriber growth through tactical programs• Developed TELUS’ Q2 2008 marketing strategy and campaign themes by applying financial analysis as well as competitive analysis• Presented proposed quarterly strategy to VP of Marketing and SVP of Marketing to get buy in • Developed clear and strategic briefs that support overall communication objectives and evaluate creative against them• Plan, managed and lead large cross functional teams to achieve superior execution of marketing campaigns• Consistently performed reviews of competitive environments and generate new opportunities for competitive advantage• Identify opportunity to mobilize and motivate team through humor, fun and positive feedback
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Sr. Product Specialist, Horizontal Applications & Blackberry ServicesTelus Dec 2005 - Apr 2007Vancouver, British Columbia, CaResponsibilities include developing strategic direction of Horizontal Applications for TELUS suite of BlackBerrys and PDAs as well as wireless email services on TELUS’ BlackBerry Portfolio.• Worked closely with RIM to deliver high value products that meets the needs of our clients• Tracked and reported on performance of product portfolio against key business indicators• Managed product portfolio on a day to day basis and present to executive team on quarterly basis on key priorities, deliverables and opportunities• Managed budget and resources for BlackBerry / PDA Leadership Program and provide quarterly updates to TELUS’ Leadership Team• Drove incremental ARPU through new service launches, create competitive advantage through product differentiation and decrease churn through identification of new efficiencies in the way we deliver products• Managed Business Development aspect of portfolio through on boarding of new partners, negotiate favorable revenue share agreements with existing partners such as RIM, Handmark and Handango• Developed Business Cases in support of proposed applications and service offerings• Oversaw creation and development of marketing elements of features and services as they related to launches e.g. collateral, user guides, web instructions • Responsible for the product strategy and implementation of TELUS BlackBerry Product Portfolio
An N. Skills
Leadership
Direct Marketing
Writing
Social Media
Online Marketing
Messaging
Crm
Telecommunications
Content Marketing
Competitive Analysis
Advertising
Integrated Marketing
B2b Marketing
Customer Relationship Management
Strategy
B2b Marketing Strategy
Marketing
Cross Functional Team Leadership
Email Marketing
Management
Project Management
Public Relations
Marketing Communications
Marketing Strategy
Brand Management
Search Engine Optimization
Small Business Marketing
Inserts
An N. Education Details
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University Of TorontoEconomics And Philosophy
Frequently Asked Questions about An N.
What company does An N. work for?
An N. works for Toronto Iam Community
What is An N.'s role at the current company?
An N.'s current role is Organizer and Founder.
What is An N.'s email address?
An N.'s email address is an****@****epts.ca
What is An N.'s direct phone number?
An N.'s direct phone number is +141668*****
What schools did An N. attend?
An N. attended University Of Toronto.
What are some of An N.'s interests?
An N. has interest in Children, Environment.
What skills is An N. known for?
An N. has skills like Leadership, Direct Marketing, Writing, Social Media, Online Marketing, Messaging, Crm, Telecommunications, Content Marketing, Competitive Analysis, Advertising, Integrated Marketing.
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