Ann Hammer Email and Phone Number

Client: PacificSource Health Plans• Work closely with the marketing team to produce high-quality, creative designs for various channels, including digital marketing materials, customer journeys, webpages, social posts, presentations, and print design• Maintain and enhance the visual identity and brand guidelines to ensure consistency across all touchpoints• Effectively manage and organize a wide variety of assets to ensure proper usage by all stakeholders• Evangelize for brand standards• Conceptualize and execute visual narratives that simplify complex healthcare concepts, adhering to 508 accessibility standards, and foster continuous improvement by integrating stakeholder and user feedback into design iterations• Stay up-to-date with industry trends, design tools, and emerging technologies

• Collaborated with the marketing team to create the SaaS branding, continuously updated the app UI and optimized the website• Marketing and UX copywriting• Designed and produced materials for print and digital platforms, including sales presentation decks, web banners, print collaterals, emails, social media graphics, short videos, infographics, illustrations, and webpages• Managed and executed the social media strategy, reported on KPIs

• Designed and produced materials for print, digital/web platforms, including advertisements, flyers, emails, signage, social media graphics, and webpages• Collaborated with software developers and loan originator stakeholders to create prototype web portals (in Adobe XD) with current user experience principles applied, conduct UX research, perform user testing and report results• Marketing and UX copywriting• Utilize project management software, ensuring projects are completed at high quality, on schedule, and meeting company branding standards for 4 brands• Work with software development team to audit user experience, build prototypes for new features, create customer emails, qualitative and quantitative UX testing• Advocated for high standards and brand identity in projects large and small

Clients include Lazarus Naturals, Greenbrier Companies, RRD (aka RR Donnelley), October Swimmer• Design unique, conceptual work that provides creative solutions to clients’ needs• Mock up mobile-friendly marketing emails, put into Salesforce Pardot as HTML, test, manage distribution lists, create and implement engagement workflows and automation strategy, schedule sends (1–3 per week)• Create daily newsletters with timely industry news (5 per week)• Create email and landing page campaigns that showcase multimedia virtual tours of complex custom railcars (1–5 per week)• Design 3 print posters for an international education program• Research, write, and design marketing for a Salesforce app on the AppExchange• Digital marketing strategy consultation, keep current on emerging design, digital, UX, and ecommerce trends, identify opportunities to incorporate best practices and design thinking• Work from home: Respond quickly, adhere to confidentiality and business ethics, and effectively manage competing priorities

• Leveraged consumer insights, GA, brand insights, and customer service department feedback to develop site architecture, user journeys, process flows, and all front-end development of Lightspeed Aviation website• Worked collaboratively with marketing team to arrive at creative ways to achieve goals and solve UX problems (usability, taxonomy, conversion optimization, etc) in the brand look and feel• Advocated for brand standards, consistency, and good design in an engineering-focused company• Produced and art directed professional lifestyle and product photo shoots• Conceptualized and designed marketing materials comprising print and digital ads, collateral, newsletters, landing pages, POP and retail experience, trade show exhibits, retail packaging, illustrations, creative giveaways, and infographics• Created integrated campaigns implemented across paid advertising, marketing emails, forms, landing pages, social media, press releases, blog posts, and digital assets and co-op POS• Project management of 15-30 (typically) concurrent marketing projects• Created platform-specific images, motion graphics, and videos for social media, responded to end users within 18 hours, cultivated potential brand advocate relationships, coordinated with influencers, reported metrics, maintained content calendar, scheduled campaigns• Interface design: designed icons for headset controller buttons and settings, contributed in product ID committees• Hired, managed and directed freelance designers• Copy editing and pinch-hit writing• Major accomplishments include: Designed five purpose-built leather flight bags [2014-2016]; Updated the website (built in 2010) to HTML5, implemented SEO best practices to bring the site on par with competitors [2015]; Created a committee of stakeholders to research necessary resources to replace the old website; armed the Director of Marketing with a presentation to secure budget for a complete site replacement [2016–2017]

• Developed intimate knowledge of client brands, products, messaging, target audience, and competitive brands• Responsible for all visual aspects of printed or digital projects, art directed studio photo shoots• Created layouts for print, packaging, web banners, advertising, catalogs, corporate presentations, promotional items, events, exhibits, signage, packaging, point of purchase• Created HTML emails, landing pages, interactive PDFs, animated GIFs, short videos• Wrote advertising and website copy, product flyers• Researched and designed concepts for corporate style guides• Clients included Nike Brand ID (apparel), Lilly Miller, iChristian.com, Nike ACG, Nike Image Design (corporate), Xerox, Lightspeed Aviation

• Conceptualized and produced compelling visual presentations in a variety of media to convey complex messages to a variety of B2B and B2C audiences• Presented design concepts and direction to Creative Services team and to clients• Worked directly with outside suppliers such as photographers, offset printers, fulfillment and mailing houses, promo item vendors, exhibit fabricators• Analyzed client requirements, established and ensured adherence to project timelines and budget constraints• Incorporated ideas and made revisions in response to feedback from other team members, clients, and corporate brand committee• Maintained responsibility for projects through proofing, reviewing and signing off on all revisions and production phases