Ann Hataway Email & Phone Number

New York, New York, United States

New York, United States

• Collaborated with account team to strategically launch digital, on-air, social, direct mail, and experiential HBO Max marketing campaigns to drive subscriber awareness, acquisition, retention, and upgrade.• Assisted in the tactical development and execution of integrated marketing strategy across cable households and digital subscribers.• Co-managed the HBO Max College Brand Ambassador Program across 85 college campuses and assisted students in building high-impact brand campaigns, events, and promotions on campus to drive HBO Max awareness and engagement.

Greater New York City Area

• Contributed to the launch of HBO Max by planning and implementing go-to-market strategy and campaign tactics to drive subscription and revenue growth.• Assisted in developing and tracking custom paid media campaigns across various channels including on-air, email, web, direct mail, organic social, and on-platform.• Planned client and affiliate events such as Emmy Awards viewing parties, World Championship HBO Boxing parties, pre-premiere screenings, and trade shows.• Co-managed the HBO Max College Brand Ambassador program which drives HBO Max subscriptions and builds brand awareness on 74 college campuses nationally.• Oversaw and managed a $25M annual budget to execute co-marketing campaigns, including mass media, digital, direct marketing, and sponsorship events.

Greater New York City Area

Greater St. Louis Area

Clients: FedEx, Verizon Wireless, Anheuser-Busch, Bundesliga, and Pizza Hut• Assisted with integrated communications efforts around the FedEx Air & Ground NFL Players of the Week and Players of the Year awards, drafting media materials, creating content for FedEx social media channels, and pitching national, regional, and local media.• Pitched and secured multiple media placements in local and national media outlets such as CBS and Bleacher Report for various clients to build brand awareness and affinity. • Coordinated logistics for press junkets and interviews, including updating the master press schedule, run-of-show documents, and coordinating travel logistics for clients.• Tracked clients’ organic and earned placements in traditional and social media and analyzed metrics to determine KPI achievement and advise future strategy execution.

Birmingham, Alabama Area

Space One Eleven’s mission is to provide professional opportunities for artists, create a forum for public understanding of contemporary art, and offer arts education to area youth.• Planned, coordinated, marketed, and assisted with the implementation of multiple visual arts exhibitions.• Assisted with the planning, development, and marketing of the arts education youth program.• Oversaw and created content for all social media and increased the nonprofit’s social media following by 55%.• Created internal and external communications including presentations, newsletters, blogs, and emails.• Performed website maintenance and content editing.• Pitched stories to local media such as Weld For Birmingham and AL.com, resulting in 14 stories placed.

Birmingham, Alabama Area

• Launched the first statewide college student film festival, Alabama Student Shorts, drawing over 30 film submissions from students across the state. • Supervised 12 team members to plan, market, and execute film festival resulting in packed attendance and local media coverage.

• Provided content for social media outlets such as Facebook, Twitter, Instagram, and Pinterest• Posted museum events to Birmingham365, a citywide online events calendar• Contacted local blogs to notify and share museum events• Worked with communication sources such as Constant Contact, BurrellesLuce, Hootsuite, and Google Analytics

Birmingham, Alabama Area

• Created impression reports for corporate partners who sponsored the ArtSpeaks exhibition• Assisted with events such as First Thursday and the Black Jacket Symphony

Montgomery, Alabama Area

• Attended council, board, and staff meetings• Participated in onsite visits to art organizations that received grant funding

Tuscaloosa, Alabama Area

An arts advocacy organization that offers free engagement opportunities to students and community.

• Researched and attained letters and telegrams, sent from around the world, at the Alabama Department of Archives and History asking then Alabama Governor Miller to pardon the Scottsboro Boys • Copied letters and telegrams and placed them in the Scottsboro Boys Museum & Cultural Center collection• Documented and created metadata for the letters and telegrams• Current Alabama Governor Bentley publicly acknowledged the need for the Scottsboro initiative and pardoned them on April 19, 2013

Master Of Arts (M.A.), Advertising And Public Relations

Bachelor Of Arts (B.A.), Interdisciplinary Studies: Community Engagement + The Arts

Education record