With the mission of identifying and implementing innovative ways to improve the customer experience, enhance the customer-centricity and increase the customer satisfaction (CSAT) and conversion rate. - Leading and empowering the CX Team of UX & UI Designers and CX/Product Manager.- Developing and executing the customer experience strategy, including objectives, KPIs and roadmap, for the e-com customer journey. - Conducting and communicating results from customer research and business analysis to support data-driven decision-making.- Collaborating with cross-functional teams and executives to ensure that customer experience is a top priority throughout the organization.Pierce is the leading European e-commerce company selling gear, parts and accessories for Motocross, Motorcycles and Snowmobiles. The shops 24MX, XLMOTO and Sledstore has 39 localised websites with sales of 1.5 billion SEK (2023).

Driving initiatives and projects to implement improvements along the e-com customer journey and increasing the understanding of customer needs in the organisation.- Measuring, analysing, mapping customer behaviours, satisfaction and purchase data.- Prioritising pain points and features to improve based on customer and business impact and implementation effort.- Continuous improvements, weekly releases and complex E-com platform migration.- Introducing and optimising processes and forums to secure insights and data driven decisions.- Collaborating cross-functionally, with Design, Tech and Business and external suppliers/services (SaaS), to deliver the best customer experience.

Overall sales, marketing and tech responsibility for the B2C e-commerce elevenate.com- Developing a new ecom, communication and sales platform with an external agency. Migrating from WooCommerce to Magento.- Driving sales, traffic and conversion. Updating content, improving offers and UX, based on behaviour and sales analysis in Google Analytics etc.- Creating and publishing marketing material via Social Media, Google Ads and Newsletters to drive sales and strengthen brand awareness.- Managing customer service, web orders and returns in Ecom platform, ERP and payments.Elevenate is a Swedish outdoor apparel company that specializes in high-quality, functional and sustainable skiwear. Founded in Åre in 2010 by passionate skiers, with 15 employees in 2018.

Project Coordinator at Styling & Vehicle Ergonomics, Scania Trucks- Coordinating tasks and deliveries in product, service and strategy development projects of driver interfaces and apps.- Responsible for resource planning and follow-up for 30 people and supported budget work.- Optimising processes and tools for design & development as well as planning & reporting, e.g. the HMI Design Process and Visual Planning.

Consultant taking assignments as Project Manager in design and development projects, gladly in customer focused projects and where my experience in UX and user centered design can be utilized and add value.

Usability Researcher at Electrolux Group Design .- Gathering user insights, mapping user needs, behaviors, pain points.- Managing usability testing and evaluations of concepts, products and competitors, in Electrolux's UX lab and in collaboration with agencies.- Managing the opening of Electrolux's UX Lab. Responsible for facility, equipment, staff and test methodology.- Developing processes and tools for UX and usability testing.

Project Manager for parallel projects at Electrolux Group Design- Project Manager of the design part in concept and product development projects of home appliances.- Project Manager of the Electrolux UX lab establishment. Responsible for specification of facility and equipment and definition of work process, roles and responsibilities. Researching and engaging external suppliers, creation of business case and partnership contract.

Ergonomics responsible at Electrolux Group Design, Major Appliances.- Driving analysis of target groups, user needs, requirement development and evaluations of ergonomics and usability.- Responsible for presentations of test results and recommendations, clear and convincing, to multi-cultural teams and management - Leading user scenario creation and User journey mapping.- Structure, planning and self-drive was of high importance as Ann was the only one in this role supporting a big organisation.

Consultant taking product development assignments with usability, HMI (Human Machine Interaction), Interaction Design, Ergonomics and User Experience as specialist areas.Contributing in quotation and sales work. Having shorter inhouse projects and longer assignments at customer site, with for example Volvo Trucks/3P, Volvo Car Corporation, Electrolux, Atlas Copco SDE, Etac, Aker MH, EuroMaint, Atlet, VINNOVA.Interesting workdays filled with: User studies, usability evaluations, user scenarios, personas, event flows/user journeys, competitor analysis, expert evaluations, reporting, process development, requirement development, balancing discussions, ideation, concept development, verification and project coordination and project management.

Ski Instructor, private and group lessons to children and adults, Reception/booking and planning of group activities

Weekend job, while studying

Industrial training as part of Education in Ergonomics Design and Production EngineeingIndustrial work in production plant and user tests of Information display in truck at Volvo 3P