▶︎ SUMMARY: In this position, I worked with the team to successfully lead multi-million dollar campaigns, enhancing client revenue through meticulously strategized media initiatives. I fostered enduring client partnerships by delivering exceptional service and leveraging comprehensive digital and traditional media tactics to surpass KPIs.✓ Spearheaded the development and execution of media campaigns for a diverse clientele (B2C, B2B, State of CT), achieving a 20% increase in AGI and a 50% rise in fee-based revenue for a $1M B2B client, as measured by enhanced client profitability and agency growth.✓ Negotiated with media partners and oversaw the management of creative assets across all paid channels.✓ Analyzed, prepared, and presented full campaign insights including optimizations and recommendations to drive successful campaigns against KPIs and targeted goals.✓ Crafted detailed budget allocations aligning with client strategies and objectives, which led to timely and accurate campaign execution. ✓ Partnered with external vendor partners to ensure campaigns aligned with client strategy, were executed correctly, launched on time, and measured effectively.✓ Spearheaded and crafted narratives for the RFP process to obtain new business.

▶︎ SUMMARY: Rising to the position of General Manager, my responsibilities encompassed the entire agency. I led the creative, billing, and media teams to enhance productivity, directly contributing to agency profitability by implementing efficient management practices. ✓ Cultivated client relationships and devised effective media plans, resulting in a 20% AGI growth year over year, as measured by increased client investment and satisfaction.✓ Orchestrated the negotiation and execution of comprehensive digital and traditional media campaigns, achieving client objectives through strategic media planning and meticulous market analysis.✓ Developed and grew all client facing relationships for luxury retail brands.✓ Negotiated with media partners and managed creative assets across all paid channels, ✓ Produced, edit TV/video and audio ads ensuring creative is optimized for the various media.✓ Researched, analyzed media using Nielsen and Comscore data in local and nationwide markets.✓ Managed and facilitated billing and invoicing ensuring agency profitability.

▶︎ SUMMARY: My role in this position was multi-faceted. First, to identity new business and help grow the agency's bottom line. Then to cultivate the relationship by developing and executing comprehensive media strategies tailored to client objectives. ✓ I secured over 12 new client accounts, significantly boosting AGI by driving multi-million dollars in new revenue. ✓ Led the negotiation and execution of all media buys, optimizing campaign performance and achieving client goals through meticulous planning and market analysis.✓ Fostered and maintained robust client relationships, ensuring client satisfaction and loyalty by delivering consistent, high-quality service and strategic campaign guidance. ✓ Reviewed and approved contracts vs invoices to reconcile billing with accounts receivable.

• Maintained top sales levels to achieve the distinction in the Cumulus Million Dollar President's Club for multiple years.• Awarded the Cumulus President's Cup for outstanding sales achievement.• As Team Leader, was responsible for achieving budget goals resulting in bonus compensation.• Mentored newly hired employees and implemented training.