• Support the Direct Response Marketing team within Annual Programs to help fundraise for UC Berkeley• Direct mail development, production & scheduling• Program management & planning• Analysis & reporting• Special projects

• Provide customized project management trainings to Bay Area clients with focus in direct marketing

• Developed marketing materials for emerging 300 acre wedding/event venue Spring Hill Estate• Served as primary point of contact for wedding/event venue rentals• Established venue's direct marketing (website, email, phone, printed materials, and social media)

• Managed digital annual fund solicitations for multiple clients including Red Cloud Indian School, American Friends Service Committee, and American Forests• Exceeded target year-end annual goals by 20% using highly segmented email, web (banners, lightboxes, homepage takeovers, social media), and ad channels • Duties included building and managing timelines, writing copy, HTML coding, and design• Created Online Account Manager training manual and fully onboarded eleven employees

• Collaborated with development team to raise $1.2M for annual fund from 65K house list, managing all production aspects (including copy and design) for direct mail, email, social media, telemarketing, in-person solicitations, and print/digital ads• Served as primary manager of the monthly giving program and increased membership by 15% within the first year• Introduced new sustainer solicitation channel by crafting and executing in-person solicitation pitches to audiences of 500+• Implemented best practices to direct mail, reporting/analysis, and data integrity

• Raised $2M from 9K donors annually by collaborating with a team of writers, designers, vendors and other colleagues to successfully execute 41 solicitation mail and email campaigns • Enhanced operational efficiency by developing an internal project management tracking tool in Excel and creating an annual process by which to review, analyze, and improve direct marketing packages• Increased revenue in a particular segment by adding a new mailing which boosted results by 37% • Was promoted from entry-level departmental solicitation program to the most complex one in less than 12 months due to high job performance; the latter program demanded strong cultivation and management of 13 campus partners • Analyzed monthly reports and managed project budgets to achieve fiscal goals• Served as Annual Giving Roundtable Co-Chair 2016-2018, providing the campus’s giving officers with annual fund performance-boosting content on a quarterly basis and bringing direct solicitation training to same

• Developed comprehensive acquisition, solicitation, and stewardship strategies for individual donors at all levels, with special focus on Chairman’s Forum ($1K-$10K)• Executed annual fund mail campaign to over 4K constituents, successfully coordinating 25 different mailing segments for $6M goal• Planned half a dozen major donor events, including 40th anniversary gala for 150 attendees

• Successfully executed over 100 direct marketing projects within two fiscal cycles – coordinating duties between clients, vendors, internal staff, data processing firms, list brokers and designers – to achieve the cumulative $5M+ fundraising goals of half a dozen regional and national non-profits and political action committees

• Provided expert personalization and graphic design services

• Due to top performance in two-week training session, was one of 30 account managers selected to fundraise in highest growth potential department; managed 40 company campaigns to help attain $2M departmental goal• Presented organization’s mission and annual fund appeal to various corporate audiences; hand-picked to present to top donors such as the Harvard Management Company and Boston Financial Data Services

• Conducted exhaustive fiscal and marketing analysis of training program, more than doubling enrollment and breaking revenue records for two quarters• Planned and launched “Wise Questions” marketing campaign, reaching more than 10,000 constituents and garnering positive responses from industry luminaries• Managed online communications and implemented a first-ever marketing and communications audit; recommendations resulted in a more targeted web strategy, increased web traffic, and more cost-effective advertising• Realized critical industry research, including salary and benefits benchmarking that laid the foundation for a successful executive transition; resulted in a well-received 35-page report to senior management and Board of Trustees, who verbally consented to implement recommendations

• Raised alumni participation in Annual Fund by 58% via improved alumni communications such as updated alumni contact database and intensive outreach (newsletters, mailings, e-mails, website, phone calls and person-to-person contact at local and national events)• Developed 15-member Alumni Council which met quarterly and followed bylaws, created national alumni chapters in a dozen U.S. cities where reunions were held annually, and created local volunteer team, alumni website and quarterly e-newsletter• Planned approximately 15 to 25 alumni events per year, drawing up to 300 attendees• Advised Head of School, Development Director, and Board of Trustees on all alumni matters.• Created campus and current student awareness of alumni community by making regular assembly announcements pertaining to alumni affairs and joining student clubs and activities• Prepared and presented annual alumni updates to 20-member Board of Trustees

• Provided all graphic needs for company including packaging, website and catalog

• Was one of three White House interns out of class of 160 to obtain a White House staff position post-internship• Managed scheduling and provided complete administrative support for Director of White House Communications• Directed all inquiries to appropriate staff; managed all documents and supplies to and from Director’s office