Ann Hess Email and Phone Number

Responsible for all marketing and communications efforts for the College of Nursing at the University of Arizona.

Guide customers seamlessly from initial visits through the sales process and closing. Conduct engaging community tours for potential park model owners, showcasing features, benefits, and value propositions. Efficiently manage a CRM-driven customer follow-up program via calls, emails, and texts. Proactively generate sales leads through strategic networking, community promotions, business-to-business initiatives, and competitive market analysis. Innovate marketing strategies to attract and convert prospects, contributing to increased sales.

Strategized and executed data-driven digital marketing campaigns for community college/agency clients, encompassing geotargeting, geofencing, CRM targeting, behavioral targeting, event capture, digital keywords, and Connected TV. Conducted thorough market research to identify target audiences and optimize campaign reach and engagement. Consistently met client deadlines while ensuring adherence to allocated budgets. Collaborated directly with digital service providers to leverage cutting-edge tools and technologies for campaign optimization and performance tracking.

Spearheaded the development and execution of a comprehensive strategic marketing vision for all NPC programs and services, resulting in an increase in enrollment, stakeholder engagement, community awareness, and improved student success. Proactively researched and integrated emerging marketing trends and technologies into NPC's marketing initiatives, ensuring the college remained at the forefront of innovative marketing practices. Effectively managed a dynamic team of four marketing professionals, providing clear direction, setting priorities, and overseeing project messaging and strategy. Optimized marketing communication channels to enhance outreach and engagement with target audiences. Created print and digital media designs that demonstrate clear, thoughtful, and compelling design strategies and concepts that consistently meet organizational objectives. Pioneered implementation of a highly effective CRM system to track and optimize new student enrollments, resulting in its successful adoption across the college.In addition, managed a two-person adult student recruitment team, providing direction, goals and focusing efforts on maximizing enrollment. Devised and executed a strategic marketing plan to inform local businesses about NPC's benefits, resulting in increased adult student enrollment.

Led and executed successful fundraising marketing campaigns, ensuring consistent messaging and branding to maximize donor engagement and support. Directed the creation of a comprehensive suite of development print materials utilized in marketing JMU's capital campaign, including targeted communication via email, websites, and variable data printing to engage potential donors effectively.Conceptualized and designed the university's inaugural forty-eight-page, award-winning, four-color magazine, showcasing exceptional creativity and attention to detail from start to finish. Demonstrated strong leadership and project management skills by overseeing the art direction and production of four issues per year, meeting tight budget constraints, and adhering to strict deadlines. Provided expert art direction and guidance for all aspects of the magazine, including graphic content, photography, typography, color schemes, and quality control, ensuring the highest level of visual appeal and brand consistency.

Responsible for conceptualization, design, and execution of all station publications and video graphics.