Ann Hewitt Email and Phone Number

Identified, created and implemented strategic opportunities to leverage education to increase market penetration in GI, OR, SPD, pulmonary and urology departments. Researched, distilled and developed targeted CE-accredited programs on all aspects of infection prevention in flexible endoscopy. Invited speaker at international symposia. • Education programs increased revenue 50% within six months of delivery.• Co-developed company's first revenue-generating clinical consulting program.• Member of AAMI ST91 Committee.

Recruited to this medical device start-up focused on spine and radiology to create a comprehensive clinical and sales training program. After six months, charged with taking over flagging sales region to revive sales revenue and market share.REVENUE GROWTH: Increased sales revenue by 110% in 12 months, with highest average revenue per person in company history. MARKET PENETRATION: Worked closely with Contracting team to secure long-term contracts at region-leading hospital systems resulting in long-term contracts. Developed KOLs at accounts in major Midwestern and Southwestern markets. STAFF DEVELOPMENT: Formulated opportunities for direct staff responsibility for aspiring managers. Oversaw implementation of field training program.PROGRAM DEVELOPMENT: Developed and implemented a comprehensive sales and clinical education program for new and experienced salespeople. Strengthened involvement of other departments to reinforce need for corporate engagement with customer issues. Devised consistent performance measurement tools. CLINICAL SUPPORT: Managed eight person field-based clinical team. Responsible for overseeing clinical coverage of spine surgery cases for entire U.S. Developed modules to help clinical team train salespeople on advanced applications of evolutionary surgical spine device.

As VP Sales and Marketing, responsible for sales, marketing, clinical support & customer service for Canadian start-up sterilization company selling to hospitals in North America. STRATEGIC PLANNING: Developed infrastructure to support growth: interdepartmental staff meetings, customer service department, liaison with R&D, regulatory & finance. Acted as change agent to drive corporate culture from “silo mentality” to cohesive unit responsive to evolving customer requirements. Developed & implemented strategy to change from distribution to direct sales model. Grew sales from $0 to ~$3M in three years. SALES LIAISON TO FINANCIAL PARTNERS: Lead presenter on 2 international financial road shows which resulted in $33M in new funding. Worked closely with financial analysts &investment bankers to articulate company’s position. Attended all Board meetings. Presented at annual shareholder meetings. WORDSMITH: Developed concept, wrote & edited content for website, sales & marketing collateral, press releases, journal articles, financial presentations, white papers, IFUs, & corporate correspondence. Secured publication of 3 customer-authored articles. Served as SME (subject matter expert) for editors at Infection Control Today and Healthcare Purchasing News. MARKET PENETRATION: Coached & managed Vice Presidents, Sales Directors & Canadian sales force in all aspects of sales strategy &execution to ensure effective market penetration. Implemented national account strategy, secured 2 major GPO contracts in 1st year. Converted leading academic medical centers to TSO3 technology. INTERNATIONAL MARKETING: Developed positioning, marketing channels & sales collateral to support multi-national sales efforts, including website, advertising, brochures, trade shows. Spearheaded efforts to develop productive interface with sterile processing & surgical trade groups & obtain publishable customer testimonials. Co-developed presentations with KOLs.

Recruited to start up company marketing innovative hemostasis technology for thoracic, laparoscopic, orthopedic and open surgical procedures. RELATIONSHIP DEVELOPMENT: Opened seven major KOL accounts in first six months following product introduction. Supported surgeons in creation of company’s first two clinical white papers. SALES TEAM CREATION: Recruited and managed district sales management, Clinical Specialists, manufacturers’ reps and stocking distributors.

Start up medical capital equipment company which grew into industry leading manufacturer and marketer of infection prevention, sterilization and O.R. products during my tenure. Moved from sales into management as company grew organically and through acquisition.Managed staff of 80+ Associates in marketing and education for healthcare and industrial divisions. Supported $800M in sales with budget of $10M. ORGANIZATIONAL PLANNING: Streamlined Marketing Department to incorporate product line management with fewer Associates, saved ~$400K in first year. Developed and implemented all educational functions for company’s multi-division, multi-national annual meetings, including product training for 500 Associates. Oversaw all aspects of convention planning, including $2M annual investment in AORN Congress. NEW PRODUCT INTEGRATION: Devised and oversaw creation of first post-integration, company-wide product branding and advertising campaign. Responsible for crafting strategies for integrating products from Calgon-Vestal, Hausted, and Surgicot acquisitions. Directed marketing team in new product development for disposable and capital (steam and ETO sterilizers, new OR table and accessories, booms and smoke evacuation systems, surgical lighting, and automated washer), resulting in increased market share for each system. EDUCATION INVESTMENT: Spearheaded company’s first Associate Education Department with focus on customer interface training. Championed Customer Oriented Selling approach to improve sales force and sales support team productivity. Standardized clinical curriculum, formulated training and evaluation materials.

Responsible for development, management and compliance review of all national account relationships. Managed five Account Directors accountable for potential $400M in sales of consumables and capital equipment.

Responsible for management, development and promotion of up to six Region Managers and 33 Sales Representatives. Managed annual capital sales of $80M. Top ranked performance before and after integration of AMSCO. Two time Hexawave Award winner. Created, edited and published monthly company newsletter. Motivated champion-quality performance: Six direct reports went on to become VPs of Sales or Presidents of other companies.

Responsible for hiring, management and development of up to eight Sales Representatives. Ranked number two out of six regions in 1994 and two of eight in 1995. Expanded penetration into GI Lab, resulting in new market opportunities and significant revenue enhancement. Hired four Sales Representatives who were later promoted into management; managed an additional two Representatives who were promoted into management.

One of first four sales representatives hired by STERIS when it went direct. Growth Award Recipient – award given to the STERIS Associate who contributed the most to growth of the company in the preceding 12 months. Premier Sales Award Recipient – award given to top producing Sales Rep. 136% to Plan in first full fiscal year of sales.