Holly Robbins Email & Phone Number

Orlando, Fl, Us

At Rosen College, my role as marketing and communications manager is about bringing our story to life. Every day, I capture the spirit of our college—from the passion of our students and dedication of our faculty to the events and projects that make us unique.The storytelling begins with our people. Through articles and features, I highlight professors reshaping the industry, students launching careers, and alumni turning their Rosen College experiences into success stories. My goal is to create narratives that make readers feel connected to our community.Behind the scenes, I produce video content that immerses viewers in Rosen College. From brainstorming to final edits, each project visually captures our energy and gives audiences a true sense of what makes our college special.Then there’s introducing Rosen College to future students and partners. I develop brochures, program descriptions, and event materials that welcome them and showcase what we offer. I work with faculty and staff to create experiences that reflect who we are.Within Rosen College, I help keep everyone connected, sharing updates and celebrating achievements. I support internal communications and enjoy keeping our team informed and engaged.I also manage our website, collaborating with graduate students and web developers to keep it fresh and welcoming. I’m currently working behind the scenes on our new website to better serve our community and prospective students.I also collaborate with partners across UCF to produce materials that showcase Rosen College at its best. Working with videographers, designers, and web developers, I strive to create pieces that not only look great but also convey the essence of our college.I’m constantly learning, adapting, and finding new ways to tell our story. Being part of Rosen College allows me to contribute to a place that’s shaping the future of hospitality, and I’m grateful for the opportunity to share that story every day.

At ZOO Digital Group, my freelance role as an English Editor allowed me to leverage my meticulous attention to detail and strong command of the English language to create, reformat, and edit captions and subtitles for feature films and television shows across various digital streaming platforms. I was responsible for detecting and correcting errors in spelling, punctuation, syntax, and inconsistencies, ensuring each project adhered to the unique style guides of individual clients. Utilizing proprietary cloud-based software, I meticulously synced subtitles with on-screen audio, enhancing the viewing experience for diverse audiences. This position honed my editorial skills and deepened my understanding of the digital media landscape, reinforcing my commitment to quality and precision in content creation.

In my role as a freelance Designer and Marketing/Branding Consultant, I collaborated closely with a diverse portfolio of clients—including a congressional candidate, nonprofit groups, small businesses, and local school districts—to understand their unique needs and established design and branding objectives that aligned with their budget and vision. I specialized in developing comprehensive marketing and branding strategies that resonated with their target audiences, while also designing visually compelling materials such as logos, marketing collateral, and print materials. My work not only enhanced my clients’ visibility and brand recognition but also demonstrated my ability to deliver creative solutions that drove engagement and achieved strategic goals. This experience sharpened my design and consulting skills, allowing me to deliver tailored, impactful brand experiences across various sectors.

As the Communications Manager for The Drummond Group, LLC, I served as the senior advisor to the President and CEO of this multifaceted, family-owned and operated business, specializing in lighting consultation and design services for a wide range of clients, including commercial, industrial, and sports clients, as well as lighting wholesale firms. My responsibilities encompassed maintaining international vendor contacts, consulting on new projects and contracts, organizing corporate travel, and maintaining financial records. I was also tasked with writing and editing formal bid proposals, contracts, and other critical documents. Additionally, I managed the company’s small portfolio of residential and commercial rental properties.

Spartanburg, Sc, Us

As the Publications Coordinator at USC Upstate, I was the primary designer and writer for recruitment publications, both digital and print, for the Office of Admissions/Enrollment Services. My tenure was marked by significant achievements that enhanced the university’s outreach and engagement efforts:• I transitioned all publications from 2-color to full 4-color production, maintaining the same budgetary constraints.• Increased the overall contact per student by introducing additional materials like postcards and ecards.• Successfully moved all printed course schedules to an online presence, enriching them with additional information.• Contributed to an approximate 20% increase in enrollment over eight years through strategic publication enhancements.• Developed new and innovative publications for recruiter use, including flip cards and fast facts, and optimized existing publications to maximize exposure within budget limits.• Achieved approximately an 80% reduction in printing costs for major publications without sacrificing quality.• Created a range of new publications to bolster overall recruitment efforts, such as advisor guides, a summer brochure, and daily welcome screens for visiting families and groups, alongside fresh digital screen designs.• Enhanced digital engagement by developing ecards for publications and promotions, including their integration with EMAS recruitment software through HTML conversion.• Introduced a streamlined template for the General Education requirements section of the catalog, improving clarity and accessibility.• Negotiated reduced printing costs for all publications, maximizing budget efficiency.• Undertook a comprehensive redesign of the academic catalog, making it more user-friendly and accessible.These initiatives not only significantly reduced costs and improved operational efficiency but also played a crucial role in elevating the university’s profile and driving student enrollment increases.

As the Public Information Coordinator at Lander University, my role encompassed a broad spectrum of communications and marketing responsibilities, aimed at enhancing the university's public profile and engagement. I crafted and edited press releases in AP style, created on-air radio spots, scripted special events, and designed promotional materials including brochures, programs, guides, and website content. My design work also extended to print advertisements and developing artwork for university publications. Utilizing digital SLR cameras and Adobe software, I took and edited photos to accompany news articles and feature stories. Conducting interviews for these stories allowed me to share the impactful achievements of our community. Additionally, I managed the roles of departmental Webmaster and Alumni News Editor, coordinating the Weekly Bulletin and overseeing digital content to ensure consistent, engaging communication. My ability to handle multiple writing and design assignments, alongside strategic content creation and distribution, contributed significantly to Lander University's positive image and engagement. This role showcased my commitment to high-quality, impactful communication that supported the university's goals.

As the Marketing Specialist/Office Manager at Lighting Services, Inc., my responsibilities were multifaceted, blending administrative tasks with strategic marketing initiatives to support the company's operations and growth. My role involved comprehensive bookkeeping and meticulous maintenance of records, alongside managing invoices and overseeing the company’s database. I facilitated seamless interactions with vendors and customers, ensuring high standards of service and efficiency. Additionally, I managed scheduling and coordinated various office duties, optimizing operational workflows. A key accomplishment in this role was the creation and execution of innovative marketing projects aimed at enhancing the company's advertising efforts. Notably, I designed and implemented a direct mail campaign that stood out for its personalized approach, incorporating individualized customer data and photos to foster a stronger connection and response from the target audience.

During my semester-long internship at WRET-TV, a component of South Carolina Educational Television, I immersed myself in the comprehensive operations of a dynamic television station. Throughout this period, I was actively involved in various facets of production, including operating cameras and soundboards, which provided me with a solid foundation in technical production skills. My responsibilities extended to both linear and nonlinear editing processes, enhancing my proficiency in post-production techniques. Additionally, I explored the creation of 3-D graphics, further diversifying my skill set in visual effects. The opportunity to contribute to directing, as well as to participate in both field and studio production, allowed me to develop a comprehensive understanding of the production workflow. This internship not only fortified my technical abilities but also offered me invaluable insights into the collaborative and fast-paced nature of television production.

In my role as the Diversions Editor and Staff Writer at the Paladin, Furman University's student newspaper, I led a diverse team of eight talented individuals, including writers, photographers, and cartoonists. Tasked with the weekly curation, layout, and design of the Diversions section, I played a pivotal role in shaping the publication's aesthetic and editorial content. My responsibilities were comprehensive, covering the assignment of stories, coordination of photographic content and releases, and the meticulous screening and editing of submissions to ensure the Diversions section maintained its standard of excellence. In addition to these editorial duties, I contributed through interviewing and writing, delivering engaging reviews and news stories that captured the attention of our readership. Collaborating effectively with fellow editors, I was instrumental in streamlining processes to meet our publication deadlines. This position not only sharpened my skills in management and design but also underscored the importance of teamwork, precision, and innovation in the field of journalism.

Master Of Liberal Arts, English

Bachelor Of Arts (B.A.), Communication Studies

(Study Abroad), Media Arts