Responsible for Marketing Portfolio, Processes, Control and Financial Management, and MarTech (Marketing and Technology). Focused on simplifying and optimising the process through B2B tools and in-house solutions. Creative problem-solving through observation and analysis of customer data and employee behaviours.Project management or technological tools based on simplifying and automating marketing processes, applying product vision, lean startup, and agile methodologies, among other frameworks.Achieving standardization and automatization process of omnichannel campaigns throughout the value chain; decreasing time to market of the campaigns, reducing labor needs using full-time equivalent (FTE) metrics, and redesigning organizational structure. 100% accuracy of the area's financial management and control process is achieved, saving an average of USD 950,000 per month through end-to-end process automation.• Main tools: Salesforce Marketing Cloud, Medallia, Workfront Adobe, Channable y Google Marketing Plataform.

Responsible for creating and leading the new area, MarTech (Marketing and Technology), for the company, opening the market in Chile. Managing the construction and implementation of technological systems, simplifying and accelerating marketing processes to improve decision-making.Responsible for generating new alliances with suppliers to deliver better solutions to customers and users.It manages to automate 550 person-hours every month, generating savings of USD 500,000 in one year by developing new customised journeys.• Main tools: Salesforce Marketing Cloud, Workfront Adobe y Google Marketing Plataform.

Responsible for creating the customer-centric product vision, focused on decoupling the order management systems from the entire eCommerce, based on a microservices architecture, in the context of COVID-19. Design of metrics to generate the prioritisation of the roadmap, maintaining focus on the opportunities associated with the stakeholders.Invoicing time is reduced by 73% by automating the process and reducing equipment support from 80% to 40%.

Lead and coordinate a portfolio of cross-functional projects focused on omnichannel, operational efficiency, and shop security with a cross-functional team.Elaboration of business cases, planned project implementation, assurance of correct product development and fulfilment of user requests.The operational cost is reduced by 2% per shopping cart, reusing a payment method at the point of sale in 33 shops, thus integrating Cornershop by Uber with Walmart Chile.

Responsible for defining, planning and implementing three digital transformation projects focused on shop system efficiency, working with different business units using agile methodologies.Definition of KPIs and control over them.

Opportunities and challenges of implementing the Sociocracy Organizational Model.

Supplier and budget management, organised together with ECLAC and Unicef

Founded the new office for América Solidaria in Mexico City with the main responsibilities of funds and budget management. Our first projects focused on teaching school students affected by the 2017 earthquake in Ecatzingo de Hidalgo Municipality life skills, development sustainable goals and project building tools for their local environment.

Elaborating benchmark about lines volunteering with university students.

Supplier and budget management, organised together with ECLAC and Unicef

Colaboración en dos proyectos de Desarrollo Sostenible que dan soluciones a comunidades locales.