Annica Gayanelo Email & Phone Number

Dallas, TX, US

• Lead multi-channel lifecycle and retention campaigns for over 1.4 million retail energy customers, encompassing seasonal education initiatives, brand partnerships, and loyalty incentives
• Optimize email campaigns by strategically targeting and testing various audience segments and content based on consumer insights, achieving increased average open rates from 38.5% to up to 60% and boosting reward.
• Craft engaging copy for email campaigns, web pages, customer account messaging, social media, and direct mail
• Develop and nurture strategic partnerships for cross-brand collaborations and maintain strong vendor and agency relationships
• Generate comprehensive social media reports monthly and on-demand, analyzing brand sentiment, tracking organic post performance, monitoring competitors, and providing valuable industry insights
• Create and execute social media strategies across TikTok, Reddit, Facebook, Instagram, and Twitter/X

Irving, TX, United States

• Developed the TikTok channel strategy for 7-Eleven and Slurpee and increased 7-Eleven's total social media followers by 455K across channels in 2021:o TikTok: +953% new followers (98,335 total)o Instagram: +76% new.
• Boosted organic impressions by 292% on 7-Eleven Instagram and 447% on 7-Eleven Twitter/X
• Enhanced total interactions by 601% on 7-Eleven Instagram and 1139% on 7-Eleven Twitter/X
• Managed both agency and in-house campaigns, CSR initiatives, and ad-hoc social media requests
• Led the "Froggy" campaign, resulting in a 15% increase in nacho sales
• Created the 2021 Social Playbook for Slurpee, redefining strategy, framework, and goals based on brand strategy and previous year’s insights

Irving, Texas

• Developed social media strategy and guidelines for 7-Eleven’s Facebook, Twitter/X, and Instagram, increasing Instagram followers by 228% (390,684 total)
• Created detailed reports on campaign performance, channel growth, and strategic recommendations using Sprinklr, and built Sprinklr engagement and reporting dashboards for community managers
• Collaborated with agency partners, PR, Web, CX, and CRM teams to ensure integrated marketing communications
• Coordinated with store vendors and internal Marketing Managers to produce engaging organic social media content
• Engaged actively with users across 7-Eleven and Slurpee social media channels

Bonificaio Global City, Philippines

• Boosted social media followers by creating unique and engaging content:o Facebook: +120% new followerso Instagram: +67% new followers
• Developed the "TaskUs TasksU" campaign, which was nominated for PR News' Social Media Awards
• Produced weekly reports on post performance and competitor insights to guide channel and content strategy
• Formulated the social media brand strategy, leading to Facebook becoming a top 3 source of hires in 2017
• Collaborated with HR to organize annual company-wide events with over 2,000 attendees

Makati, Philippines

• Updated the Social Media Influencers database.
• Assisted in organizing client events for Payless, Ayala's Open Kitchen, O&Co., Swarovski, and Tod’s.
• Organized the "Pond's Besties Soiree", a back-to-school campaign for Pond’s Acne Clear White Facial Wash.

BGC, Philippines

• Assisted in the Benefit x Bethany Mota Meet and Greet.
• Organized the launch of the They're Real Coloured Push-up Eyeliners.