Annica Powell Email & Phone Number

United States

• Oversee a high performing team of 94 ambassadors and held accountable for the performance and training management.
• Set targeted goals for the ambassadors and coach and keep them motivated to attain their objectives successfully.
• Administer two different terminals at JFK Airport; enable 33 ambassadors to achieve their goal in a single month efficaciously.
• Maintain effective communication with the entire staff about their goals and performance, mentor and guide new hires and keep up to date with monthly trainings and updates.​​​​​

Greater New York City Area

• Partnered as a consultant on the successful launch of three successful entertainment projects across the North American region including movie releases, musical concerts, and more.
• Managed teams responsible for the development and distribution of marketing collateral, promotional materials, store branding and marketing campaigns.
• Ensured adherence to strict deadlines and timely submissions of project milestones from designated team members.
• Acted as primary liaison across departments and provided direction and key support in ensuring projects were delivered in conjunction to project timelines.

Greater New York City Area

• Increase brand visibility for international beauty brand Shea Moisture by participating in consumer events and trade shows, conducting product demonstrations to crowds of up to 100 consumers and representatives.
• Manage staff of 25 employees across multiple states, providing sales and marketing training and operational oversight.
• Conduct marketing research to identify trends and collect data for marketing analysis and strategic planning.
• Collaborate with marketing department on several merchandising projects including event reporting, merchandiser placements and planning promotional items for merchandising calendar.
• Support vendor management by developing and sustaining business partnerships to support product strategies.
• Track progress of strategic merchandising implementation, assess for opportunities and evaluate ROI.

Greater New York City Area

• Supervised the placement and distribution of marketing campaigns and promotional materials for a variety of entertainment and retail projects.
• Managed a team of 12 team members of promotional activities and provided operational oversight to ensure completion and adherence to timeline.
• Conducts quality assurance of all submissions and merchandising placements to ensure alignment with brand guidelines and client requirements.

Bachelor Of Science - Bs, Criminal Justice/ Minor In Psychology

Associate Of Arts - Aa, Criminal Justice