Annica Powell Email & Phone Number

United States

• Oversee a high performing team of 94 ambassadors and held accountable for the performance and training management.• Set targeted goals for the ambassadors and coach and keep them motivated to attain their objectives successfully. • Administer two different terminals at JFK Airport; enable 33 ambassadors to achieve their goal in a single month efficaciously.•Maintain effective communication with the entire staff about their goals and performance, mentor and guide new hires and keep up to date with monthly trainings and updates.​​​​​

Greater New York City Area

• Partnered as a consultant on the successful launch of three successful entertainment projects across the North American region including movie releases, musical concerts, and more. • Managed teams responsible for the development and distribution of marketing collateral, promotional materials, store branding and marketing campaigns. • Ensured adherence to strict deadlines and timely submissions of project milestones from designated team members. • Acted as primary liaison across departments and provided direction and key support in ensuring projects were delivered in conjunction to project timelines.

Greater New York City Area

• Increase brand visibility for international beauty brand Shea Moisture by participating in consumer events and trade shows, conducting product demonstrations to crowds of up to 100 consumers and representatives. • Manage staff of 25 employees across multiple states, providing sales and marketing training and operational oversight. • Conduct marketing research to identify trends and collect data for marketing analysis and strategic planning. • Collaborate with marketing department on several merchandising projects including event reporting, merchandiser placements and planning promotional items for merchandising calendar. • Support vendor management by developing and sustaining business partnerships to support product strategies. • Track progress of strategic merchandising implementation, assess for opportunities and evaluate ROI.

Greater New York City Area

• Supervised the placement and distribution of marketing campaigns and promotional materials for a variety of entertainment and retail projects. • Managed a team of 12 team members of promotional activities and provided operational oversight to ensure completion and adherence to timeline. • Conducts quality assurance of all submissions and merchandising placements to ensure alignment with brand guidelines and client requirements.

Bachelor Of Science - Bs, Criminal Justice/ Minor In Psychology

Associate Of Arts - Aa, Criminal Justice