Annicka Lofstrand Cruciata

Annicka Lofstrand Cruciata Email and Phone Number

Senior Director, Sales @ Emburse
London, GB
Annicka Lofstrand Cruciata's Location
London, England, United Kingdom, United Kingdom
Annicka Lofstrand Cruciata's Contact Details

Annicka Lofstrand Cruciata work email

Annicka Lofstrand Cruciata personal email

n/a
About Annicka Lofstrand Cruciata

Annicka Lofstrand Cruciata is a Senior Director, Sales at Emburse. She possess expertise in strategic partnerships, saas, e commerce, business development, travel technology and 37 more skills. She is proficient in French. Colleagues describe her as "I had the great honor to work alongside Annicka on a number of projects. I always appreciated her intelligence, great negotiation skills and generally her finesse. She is a great professional with a superb energy. I believe she will be an asset for all teams she will join and I hope to have the chance to collaborate again with Annicka in the future.", "Annicka was my manager at the Neo Technology Group. I can recommend her way to lead, develop and support her teams and me as an employee. Annicka gives each member of the team freedom and independence to manage their day to day job with clear guidance and support when you need it. Under her management we were able to achieve our goals, grow and celebrate success in the German region. I can recommend Annicka to anyone and for her work, commitment and as a Manager.", and "I had the pleasure of working with Annicka at GetThere. She has strong commercial acumen and in-depth knowledge of the European Travel and Tourism market. She adapts herself very well to complex environments, creating a collaborative atmosphere and positive feeling concerning the job at hand for co-workers. She is good communicator and determinate to achieve the task at hand. I would welcome to work with her again!"

Annicka Lofstrand Cruciata's Current Company Details
Emburse

Emburse

View
Senior Director, Sales
London, GB
Website:
emburse.com
Employees:
874
Company phone:
0124 415 8000
Annicka Lofstrand Cruciata Work Experience Details
  • Emburse
    Senior Director, Sales
    Emburse
    London, Gb
  • Grapevine
    Strategic Advisor - Gtm
    Grapevine
    London, Gb
  • Microsoft
    Sales Director Modern Workplace Specialist Management, Retail & Consumer Goods - Enterprise
    Microsoft Sep 2022 - Present
    Redmond, Washington, Us
    Leading a team of Modern Work & Surface Specialist Sales and Technology Specialists selling Microsoft M365, Devices and Copilot (AI) Suite of solutions to Retail & Consumer Goods sector.
  • Microsoft
    Sales Leader Emea Viva Goals
    Microsoft Nov 2021 - Oct 2022
    Redmond, Washington, Us
    Following acquisition of Ally.io, leading a remote team converting Ally.io OKR solution to Viva Goals, part of the Viva Employee Experience Suite. Work included transferring of product knowledge, define new sales motions, sales and partner training, working with CELA to create the business agreement rolling out the Viva Goals Early Adopter Programme to Microsoft clients.
  • Grapevine
    Advisor
    Grapevine Mar 2021 - Present
    London, London, Gb
  • Ally.Io, Acq. By Microsoft
    Head Of Sales & Gtm Emea (Acq. By Microsoft)
    Ally.Io, Acq. By Microsoft Jul 2021 - Nov 2021
    Leading Enterprise, Mid-Market & SMB teams, new business and expansion sales across UK and EMEA
  • American Express Global Business Travel
    Vp Sales Northern Europe Neo Travel & Expense Management
    American Express Global Business Travel Jan 2017 - Jan 2021
    New York, Ny, Us
    Led and developed a team of cross-functional managers and Enterprise Sales, SDR/ Inside sales, Technical Pre-Sales, Account Management, Customer Success and Global Partnerships across UKI, DACH region & Nordics.Managed daily operations, recruitment, compensation, commercial & revenue activities, data driven forecasting and reporting, contract negotiation.Leadership focus on sales strategy, performance management, value-based sales methodology, coaching and development, growth mindset.
  • Neo Technology Group
    Senior Director Global Partnerships (Acq. By American Express Gbt October 2016)
    Neo Technology Group Mar 2012 - Dec 2016
    Issy-Les-Moulineaux, Idf, Fr
    Defined and executed the partnership strategy, focusing on new partner development, new revenue streams, ensuring compliance and adherence to service level agreements. Converted large, unstructured cost item to revenue generation.Negotiated terms of business acquisitions to increase business base, solidify presence and product adoption and diversify offerings.Created new technology platform and framework for faster technical integration of partners in close collaboration with Product and Engineering teams with focus on content integration, data quality and adherence to agreed service levels. President's Club Achiever 2015 & 2016
  • Neo Technology Group
    Director Business Development Emea
    Neo Technology Group Sep 2006 - Mar 2012
    Issy-Les-Moulineaux, Idf, Fr
    Secured long-term partnerships with key strategic reseller partners in EMEA and Middle East aimed at growing channel sales and revenue.Client acquisition - Enterprise Sales Travel & Expense management Forged strategic partnerships to enhance and increase adoption, revenue and value proposition of Expense offering including banking partners, card issuers, BPO.Conducted market research and segmentation, producing detailed business plans for improved commercial opportunities and expansion.Led expansion to Nordic region including acquisition of channel, content partners, recruitment of Sales,Business Development and Pre sales direct reports.
  • Getthere, Sabre Holdings
    Sales Executive Emea
    Getthere, Sabre Holdings Nov 2001 - Sep 2006
    Southlake, Texas, Us
    As one of GetThere's first Sales Executive's in the region I was part of a team building and establishing GetThere's early presence and position in EMEA. Enterprise Sales primarily to multi-national UK and EMEA Fortune 500 accounts.Led entire sales cycle from prospecting, pipeline development, RFP responses, value proposition, commercial presentations, contract negotiation, including coordinating and collaborating with various internal departments to close deals.Awarded 'GetThere Sales Manager Of The Year' multiple times for outstanding achievements, exceeding annual sales targets.
  • Nettec
    Consultant E-Commerce
    Nettec Feb 2000 - Nov 2001
    Brisbane, Au
    Nettec PLC provided online business services including application design, implementation and service management. I worked as a consultant on transformation projects to build e-commerce strategy and robust technical platforms to financial services and travel sector clients.Duties included, Business Analysis, Data Modelling, Functional Specifications, Technology and Process Optimisation.Acted as advisor in start-up travel venture developing detailed business plans for presentation to financial institutions, technical product review, analysis and contribution to financial modelling.
  • Hrg Nordic
    Product Manager - B2B
    Hrg Nordic Mar 1999 - Mar 2000
    Managed the product marketing cycle from requirements definition, specification writing, positioning, producing installation and user manuals, sales & marketing documentation.Responsible for the introduction of HRG's very first online travel booking tool to corporate clients in the Nordics

Annicka Lofstrand Cruciata Skills

Strategic Partnerships Saas E Commerce Business Development Travel Technology Strategy Partner Management Contract Negotiation Negotiation New Business Development Business Strategy Management B2b Travel Management Solution Selling Sales Management Product Management Business Alliances Sales Enterprise Software International Sales Software As A Service International Business Business Travel Competitive Analysis Change Management Marketing Strategy Sales Process Salesforce.com Business Planning Key Account Management Product Marketing Entrepreneurship Direct Sales Business To Business Cloud Computing Sales Operations Start Ups English Executive Management Information Technology Business Management

Annicka Lofstrand Cruciata Education Details

  • Regent'S University London
    Regent'S University London
    International Business Administration
  • Université Paris-Sorbonne
    Université Paris-Sorbonne
    French Studies

Frequently Asked Questions about Annicka Lofstrand Cruciata

What company does Annicka Lofstrand Cruciata work for?

Annicka Lofstrand Cruciata works for Emburse

What is Annicka Lofstrand Cruciata's role at the current company?

Annicka Lofstrand Cruciata's current role is Senior Director, Sales.

What is Annicka Lofstrand Cruciata's email address?

Annicka Lofstrand Cruciata's email address is lo****@****o.co.uk

What schools did Annicka Lofstrand Cruciata attend?

Annicka Lofstrand Cruciata attended Regent's University London, Université Paris-Sorbonne.

What skills is Annicka Lofstrand Cruciata known for?

Annicka Lofstrand Cruciata has skills like Strategic Partnerships, Saas, E Commerce, Business Development, Travel Technology, Strategy, Partner Management, Contract Negotiation, Negotiation, New Business Development, Business Strategy, Management.

Who are Annicka Lofstrand Cruciata's colleagues?

Annicka Lofstrand Cruciata's colleagues are Rosa Castellnou, Sadman Hasan, Terry Matheka, Taylen Pannette, Gregory Sulesky, Ranjeet S., Rhys Powell.

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