Head Of Global Pr, Communications And Marketing
Oregon'S Mt. Hood Territory
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Annie Austin Email & Phone Number
Head of Global PR, Communications and Marketing
at
Oregon's Mt. Hood Territory
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Role
Head of Global PR, Communications and Marketing
Location
Portland, Oregon, United States
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Annie Austin is listed as Head of Global PR, Communications and Marketing at Oregon's Mt. Hood Territory, based in Portland, Oregon, United States. AeroLeads shows a matched LinkedIn profile for Annie Austin.
Annie Austin previously worked as Council Member at Forbes Communications Council and Head, Marketing & Communications — Oregon’s Mt. Hood Territory | Elevated Brand Identity & Awareness at Clackamas County. Annie Austin holds Bachelor Of Arts (Ba), Sociology Major; Philosophy Minor from University Of Portland.
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Profile bio
About Annie Austin
I shape the strategy, message and plans for comprehensive marketing and communications campaigns that amplify brand voice, vision, mission and identity. I bring an award-winning record of creating marketing and communications programs that align with strategic priorities and drive achievement of business goals.My expertise includes: Marketing & Communications Strategy | Integrated Marketing Campaigns | Marketing Operations | Brand Message, Voice & Visual Identity | Executive LeadershipI am truly a player-coach. Never afraid to get in the weeds, I expertly balance team leadership with collaboration and hands-on practice of my craft. Additionally, I adhere to a servant leader model, hiring highly qualified people and providing them with the tools and resources they need to succeed.As a mission-driven marketer and leader, I:• Launched the largest destination brand partnership at the time – an influencer campaign that commemorated the Oregon Trail’s 175th anniversary – and established Clackamas County Tourism as a thought leader in the tourism space nationwide.• Orchestrated the Mt. Hood vending machine pop-up activation in Phoenix, AZ to involve all stakeholders while promoting fall travel and generating a high double-digit conversion rate.• Built an industry-wide reputation for marketing excellence, resulting in 20 awards in 10 years, including a USTA Rising Star, PRSA Oregon Spotlight, and PR News Rising Stars 30 & Under.Known for effectively engaging and influencing audiences, I create data-driven, meaningful narratives and deliver them in integrated campaigns that resonate with target markets.“I am not afraid of storms, for I am learning how to sail my ship.” – Louisa May Alcott
Listed skills include Public Relations, Broadcast, Radio Promotions, Radio, and 28 others.
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6 roles
Annie Austin work experience
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Council Member
CurrentForbes Communications Council, an invitation-only community for senior executives in marketing, communications, and public relations.
Oct 2024 - Present
Head, Marketing & Communications — Oregon’S Mt. Hood Territory | Elevated Brand Identity & Awareness
CurrentOrchestrate all marketing and communications strategies, plans, and programs, encompassing strategic project planning, creative direction, resource allocation, ROI goal setting, campaign development, execution, assessment, and reporting. I develop crisis communication plans and lead crisis management initiatives. As the organization’s media spokesperson, I train partners, staff, and board members as spokespeople. I was instrumental in developing board-approved 5-year priorities and annual business plans.
Dec 2020 - Present
Global Pr & Communications Director — Oregon’S Mt. Hood Territory | Created Consistent Brand Message
Provided strategic direction and leadership for all aspects of marketing and communications, including brand management, content, creative, social media, and media relations. I built and led a team to execute physical and digital campaigns in North America and Oceania, and managed PR agencies in the US, Canada, New Zealand, and Australia. Crafting brand tools and templates nearly eliminated brand inconsistencies across 187 partners, establishing a unified message across all channels and geographies.
May 2013 - Dec 2020
Pr & Communications Manager — Oregon’S Mt. Hood Territory | Dma West Rising Star Of The Year
Built, scaled, and staffed award-winning PR programs. In a single year, I created an integrated digital and social media strategy that catapulted Facebook engagement 1,000% and Twitter 540%.
Mar 2012 - May 2013
Promotions Director — Kupl-Fm | Created Multi-Channel Promotions That Drove Exponential Growth
Created, developed, and executed integrated marketing and communications campaigns for 100s of clients, enabling both client and company growth. With a calendar of 364 different events each year, I successfully mentored and led a team of 15 direct reports to execute.
Feb 2008 - Apr 2011
1 education record
Annie Austin education
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University Of Portland
FAQ
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What company does Annie Austin work for?
Annie Austin works for Oregon's Mt. Hood Territory.
What is Annie Austin's role at Oregon's Mt. Hood Territory?
Annie Austin is listed as Head of Global PR, Communications and Marketing at Oregon's Mt. Hood Territory.
Where is Annie Austin based?
Annie Austin is based in Portland, Oregon, United States while working with Oregon's Mt. Hood Territory.
What companies has Annie Austin worked for?
Annie Austin has worked for Oregon'S Mt. Hood Territory, Forbes Communications Council, Clackamas County, and Alpha Broadcasting.
How can I contact Annie Austin?
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What schools did Annie Austin attend?
Annie Austin holds Bachelor Of Arts (Ba), Sociology Major; Philosophy Minor from University Of Portland.
What skills is Annie Austin known for?
Annie Austin is listed with skills including Public Relations, Broadcast, Radio Promotions, Radio, Media Relations, Radio Advertising, Social Media Marketing, and Blogging.
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