Annie Booth Email and Phone Number

- Manage 8+ accounts across 40+ programs, both in-person and virtual, including Company Kick Offs, Sales Kick Offs, User Conferences, Partner Summits, Customer and Partner Advisory Boards, Sales Clubs, Tradeshows, Roadshows, and Leadership Summits, in international and domestic- Develop Account and Event Strategies realizing the client’s vision, goals, and messaging into onsite activation plans for large scale in-person and virtual events (50 – 50,000 attendees)- Build and lead teams (2 to 25) dispersed across the US- Develop and manage event budgets ranging from $75K to $15 million including forecasting, finalreconciliation, tracking cost savings and Return on Investment metrics / indicators- Work cross-functionally with all organizations including Strategic Sourcing, Platform Development,Registration, Operations, Travel Services, Sponsor and Tradeshow Management, Production, Onsite Staffing, and Accounting- Relationships with specialist vendors to assemble best-in-class resources for clients- Collaborative communicator with a proven ability to plan and synchronize essential project milestones efficiently and resourcefully across departments- Balance creativity and best practices to ensure events are unique and inspiring, while retaining value for money- Oversee all aspects of event management, from concept to completion including statement of workdevelopment, contract negotiation, website and creative development, staffing, vendor selection, site management, speaker and content management, food and beverage, audiovisual, production, function space allocation and on-site operations

- Assisted in management of Cal football, basketball, and baseball logistical set-up includingpavilion/stadium set-up, design and distribution of credential and photo boards, giveaway line set-up,and auxiliary space coordination - Coordinated two rounds of the Women’s NCAA Basketball Tournament and four rounds of the WNIT - Conducted pre/post-game briefings and staff trainings for event supervisors and event staff

- Acted as the primary support to the Manager of Event Operations for hospitality, guest services, and on-siteassistance throughout the tournament- Created and managed hospitality arrangements at seven Host Venues (Tokyo, San Juan, Mexico City, Toronto, San Diego, Miami, Los Angeles)- Coordinated the designing, ordering, and distribution of wardrobe for tournament staff and volunteers as well as gifts and merchandise for VIPs, clients, National Teams, and hospitality events- Developed comprehensive VIP management plan, invite lists, and country protocols for 16 nations- Arranged travel itineraries and on-site needs for VIPs and other special guests- Completed the reconciliation of post-event billing

- Assisted in coordinating and executing Rays events including 2008 World Series Gala and 7 pre/post game receptions, Pepsi Fan Wall of Fame Reception, Foundation Charity Golf Tournament, Governor’s Dinner, MLB Batting Practice, Sponsor Fantasy Game, Fan Fest