Annie Carroll Email & Phone Number

New York, Ny, Us

New York, New York, United States

*Leads five departments under Editorial (Brand, Strategy, Operations, Visuals, Video), managing a 75+ team of staff and freelancers that produces multi-platform content to drive revenue and market The Knot Vendor Marketplace. *Develops data-first content strategies, takes risks measured by performance and sets the creative vision that ladder up to the company's KPIs. Proven YoY growth across traffic, affiliate, video and on site engagement.*Collaborates with Social, PR, B2B, CRM, and Product to produce high-intent, innovative campaigns to capture top-of-funnel consumers, enhance the user experience and grow brand awareness. *Invests in team growth and development while fostering inclusivity and a growth mindset. Partners with experts to lead workshops on feedback, management and DEIB. *Expands brand relevance through acquisition channels across The Knot Magazine, YouTube and Apple News.

New York, New York, United States

• Led the Creative Department, which included three teams: Video, Art and Creative Studio (Branded Content). Managed 50+ people staff and freelancers, production of 500 visuals per month, and P&Ls.• Defined the creative strategy for Apartment Therapy, Cubby and The Kitchn by developing authentic, innovative formats for visual storytelling, measured by audience and revenue growth.• Proven track record of producing profitable content, including a +22% YoY increase in video revenue and +172% increase in audience engagement on TikTok, Instagram, YouTube and Site. • Partnered with C-suite stakeholders on the long-term vision of the company through strategic planning, implementing roadmaps and setting KPIs that laddered up to core business objectives. • Grew revenue by leveraging emerging technology such as Virtual Reality, 360, Shoppable Video.• Provided executive support to BIPOC ERG and initiatives such as best practices for cultural content.• Created first-to-market, interactive, multi-platform franchises such as Small/Cool (won Digiday’s Best Virtual Event, 2022), in collaboration with Product, Editorial, Growth, Revenue and Marketing.

* Built the Video and Art teams from the ground up, which required a strategic roadmap, staffing, processes and cross-department collaboration. Oversaw production on all videos, photography, graphics, illustration. * Partnered with Sales on video monetization. Grew revenue to seven figures in the first year, YoY growth. * Collaborated with Editorial on multi-platform strategy and Product on best-in-class Video UX. * Expanded to TikTok, YouTube, Pinterest and Instagram. Created and implemented the first style guide.* Founded Apartment Therapy Originals, award-winning video focused on innovative formats and storytelling.

New York, New York, United States

• Launched video programming and production for all Meredith brands including Better Homes & Gardens, Parents, EatingWell, Shape, etc. Embedded with Editorial teams to produce on-brand content.• Implemented a multi-platform strategy that included site, YouTube, Facebook and Twitter.• Executive produced 1200 videos annually across platforms, increasing video views by 784%. • Built and managed a team of 20+ staff and freelance producers, writers, video editors, shooters, animators, on-camera talent and production companies. • Utilized Google Analytics to track and review KPIs, develop SEO-driven videos and trending topics.

New York, New York, United States

• Part of the inaugural video team at HuffPost. Collaborated with Editorial and Growth on programming.• Produced 300+ videos, including NewFronts, with a focus on finance, science, wellness and lifestyle. • Sourced experts, cast talent, wrote scripts (scripted and non-fiction) and directed A-list celebs.

New York, New York, United States

• Produced numerous documentaries, docu-series and specials for MSNBC, TLC, A&E, Discovery Channel, The Weather Channel, The Travel Channel and Lifetime. • Selected credits: MSNBC’s Born in the Wrong Body, A&E’s Intervention, Discovery's Killing bin Laden.• Wrote long-form scripts, conducted field interviews, sourced experts, managed APs, licensed footage and photos, pitched and developed new series ideas, shot and edited hour-long shows.

New York, New York, United States

• Produced short-form lifestyle segments and managed 12 field producers across the country for a daily morning show on the Hallmark Channel called New Morning.• Oversaw production, from concept to delivery, of 150 educational videos for youthroots.org.

New York, New York, United States

• BBC (London), MTV’s The Real World: New York, ABC News, NBC News, Tribeca Films, Miramax, Nickelodeon, Dimension Films, New Line Cinema, and Tribeca Film Festival’s inaugural year.

Bachelor Of Fine Arts (B.F.A.), Film & Tv Production

Activities and Societies: BBC (London): selected and participated in 4-month professional training and development program.University.

High School