Annie Carroll Email & Phone Number

New York, NY, US

New York, New York, United States

*Leads five departments under Editorial (Brand, Strategy, Operations, Visuals, Video), managing a 75+ team of staff and freelancers that produces multi-platform content to drive revenue and market The Knot Vendor Marketplace. *Develops data-first content strategies, takes risks measured by performance and sets the creative vision that ladder up to the.

New York, New York, United States

• Led the Creative Department, which included three teams: Video, Art and Creative Studio (Branded Content). Managed 50+ people staff and freelancers, production of 500 visuals per month, and P&Ls.
• Defined the creative strategy for Apartment Therapy, Cubby and The Kitchn by developing authentic, innovative formats for visual storytelling, measured by audience and revenue growth.
• Proven track record of producing profitable content, including a +22% YoY increase in video revenue and +172% increase in audience engagement on TikTok, Instagram, YouTube and Site.
• Partnered with C-suite stakeholders on the long-term vision of the company through strategic planning, implementing roadmaps and setting KPIs that laddered up to core business objectives.
• Grew revenue by leveraging emerging technology such as Virtual Reality, 360, Shoppable Video.
• Provided executive support to BIPOC ERG and initiatives such as best practices for cultural content.

* Built the Video and Art teams from the ground up, which required a strategic roadmap, staffing, processes and cross-department collaboration. Oversaw production on all videos, photography, graphics, illustration. * Partnered with Sales on video monetization. Grew revenue to seven figures in the first year, YoY growth. * Collaborated with Editorial on.

New York, New York, United States

• Launched video programming and production for all Meredith brands including Better Homes & Gardens, Parents, EatingWell, Shape, etc. Embedded with Editorial teams to produce on-brand content.
• Implemented a multi-platform strategy that included site, YouTube, Facebook and Twitter.
• Executive produced 1200 videos annually across platforms, increasing video views by 784%.
• Built and managed a team of 20+ staff and freelance producers, writers, video editors, shooters, animators, on-camera talent and production companies.
• Utilized Google Analytics to track and review KPIs, develop SEO-driven videos and trending topics.

New York, New York, United States

• Part of the inaugural video team at HuffPost. Collaborated with Editorial and Growth on programming.
• Produced 300+ videos, including NewFronts, with a focus on finance, science, wellness and lifestyle.
• Sourced experts, cast talent, wrote scripts (scripted and non-fiction) and directed A-list celebs.

New York, New York, United States

• Produced numerous documentaries, docu-series and specials for MSNBC, TLC, A&E, Discovery Channel, The Weather Channel, The Travel Channel and Lifetime.
• Selected credits: MSNBC’s Born in the Wrong Body, A&E’s Intervention, Discovery's Killing bin Laden.
• Wrote long-form scripts, conducted field interviews, sourced experts, managed APs, licensed footage and photos, pitched and developed new series ideas, shot and edited hour-long shows.

New York, New York, United States

• Produced short-form lifestyle segments and managed 12 field producers across the country for a daily morning show on the Hallmark Channel called New Morning.
• Oversaw production, from concept to delivery, of 150 educational videos for youthroots.org.

New York, New York, United States

• BBC (London), MTV’s The Real World: New York, ABC News, NBC News, Tribeca Films, Miramax, Nickelodeon, Dimension Films, New Line Cinema, and Tribeca Film Festival’s inaugural year.

Bachelor Of Fine Arts (B.F.A.), Film & Tv Production

Activities and Societies: BBC (London): selected and participated in 4-month professional training and development program.University.

High School