Brand steward for Hyland's and Hello Bello: Mentor and lead marketing team to build brand awareness & affinity, optimize omnichannel performance to drive retail and DTC growth. Manage integrated marketing across product categories and across platforms - social, digital, retail and traditional media, e-comm. Product innovation: Develop the portfolio strategy, establish consumer insights initiatives to identify opportunities for the brand, lead the innovation process from ideation all the way to launch.

Lead the strategy for Doctor’s Best brand with the purpose of helping to grow revenue and multi-channel proliferation. Develop insights to understand target consumers and their attitude toward vitamins & supplements. Modernize brand fundamentals via visual identity, tone of voice and positioning, taking into account its heritage and quickly evolving customer base. Develop & forecasted 12 to 36-month marketing plan, manage integrated marketing across product categories and across platforms, e.g. retail/in-store, print, digital media, influencers/social, Amazon.

Lead global consumer insights of parents & expecting moms including segmentation, ethnography, and concept testing to ideate & validate product concepts and positioning. Develop product strategy and 3-year roadmap. Lead launch planning for new products tying together retail experience, PR & social media, e-commerce, and digital marketing campaigns.

Create the design vision for a new brand of luxury travel bags and accessories. Work with design agency and materials consultant to iterate on the designs. Manage prototype development, craft the business plan and marketing strategy for launch.

Use insights to define a rich consumer experience in fitness & training, focusing on emerging opportunities powered by digital products and services. Work with internal and external partners to deliver on the vision. Ensure successful product launch with focus on PR, digital and social media.

Led brand marketing and user experience definition of MotoACTV, the first wearable fitness + music digital device. Also responsible for developing the consumer value proposition and marketing strategy for launch including grassroots PR, social media, TV & print advertising.

Led a team of product managers to launch a portfolio of music & multimedia products totaling $300M in sales. Accountable for strategic planning, product definition and development, and financial performance. Worked closely with advertising agencies and suppliers (ODMs) to ensure launch success.

Full P&L responsibility for the largest brands with over $50M in revenues. Created and executed brand strategies and marketing campaigns that achieved sales and brand equity growth.

Developed digital marketing strategies for clients, designed email campaigns, set performance metrics and performed post-campaign analysis.

Member of a team focused on expanding the company’s global operations. Established a subsidiary in Belgium, structured the operations and launched the company in seven months. Negotiated product acquisitions, adding 20% to revenues. Created innovative brand awareness building programs on limited budget.

Researched and analyzed alcohol consumption habits of various ethnic groups. Leveraged research insights to recommend tailored, targeted marketing campaigns.