Annie Chen Email & Phone Number

A dynamic and adaptable professional boasting over 6 years of substantial experience in growth operations and marketing creativity. Proven track record of leading transformative growth strategies, accomplishing product operations, and executing effective project management. Focus on risk mitigation, enhancing operational efficiency, and user experience.

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  Growth Operations Specialist

  Binance

  Apr 2020 - Present

  As a Growth Operation Specialist at Binance for almost four years, I've focused on the Earn & P2P sectors.Responsibilities:1. Growth EnablerThrough strategic initiatives, APR management, budget oversight, and team partnerships, I've propelled business growth from 600K to 5M users for Earn BU.2. Product OperationI've managed entire product lifecycles, converting customer needs into features, overseeing marketing collaborations for launches, performance tracking, and user feedback utilization. I've been instrumental in launching key features such as Tier APR, special APRs for new users, and personalized ranking functions in the Earn sector.3. Risk MitigationI've identified operational risks, conducted comprehensive assessments, developed risk countermeasures specific to P2P BU, and worked in tandem with teams to forge robust risk management protocols. These protocols include implementing rules to tackle scams (like fake payment proofs, email scams, or impersonations) and devising ways (like device, bank account, and phone number blacklisting) to counter associated scammers.

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  Universidad De Castilla-La Mancha

  Business Administration, Management And Operations