• Develop and execute impactful social media strategies to elevate brand presence, driving consistent growth in follower engagement and platform reach.• Enhance team efficiency and accountability by implementing robust social media platforms and establishing clear KPIs for stakeholders and leadership alignment.• Publish high-quality, visually engaging content, producing an average of 235 posts monthly and designing 75% of social graphics using industry-standard tools such as Photoshop and Canva.• Spearhead thought leadership initiatives, strategically managing content to contribute significantly to measurable revenue growth.• Define and reinforce the company’s voice across diverse communication mediums, including blogs, articles, videos, case studies, and white papers.• Oversee comprehensive social monitoring, efficiently addressing customer inquiries while delivering insightful analytics and reporting.• Support marketing managers with lead generation and content marketing campaigns, driving tangible results.• Act as a trusted partner to executive leadership, aligning social and content marketing efforts with overarching business objectives.• Support external communication strategies to foster greater brand connection and visibility.

• Manage the communications and strategy for Allstate Life and Retirement (ALR), including internal, external, executive and leadership communications• Serve as the primary communication representative and resource within ALR Life Operations supporting the leadership and over 500 employees on their daily communications • Responsible for delivering communications to the Allstate agency force, employees and leaders that connect to the overall ALR strategy and vision• Design, manage and distribute ALR monthly newsletter to over 1200 employees via Constant Contact • Write and manage daily communications, articles, and blog posts for both ALR employees and leadership• Assist in the management of ALR’s Lifeline employee community • Assist in the planning and execution of corporate events, meetings and town halls for ALR leadership, and for the larger ALR enterprise • Enable Allstate agents as trusted advisors through key marketing and communication channels• Work daily with Allstate marketing and corporate relations partners on all strategic business communications and messaging for the ALR enterprise

• Managed the public relations for Allstate's Consumer Marketing department• Responsible for the development and execution of Allstate’s integrated marketing communications plans • Led the public relations, marketing strategy, and event activation for Allstate’s soccer sponsorship programming (Major League Soccer and Mexican National Team) and multicultural programming • Assisted in the public relations for Allstate’s largest sponsorship and marketing properties: NCAA college football and basketball• Worked with agency partners on all media relations, community programming, and event activation for Allstate sponsorship activities surrounding the 2015 Women’s Final Four, 2016 Women’s Final Four, and 2017 Men’s Final Four• Assisted in the public relations, community programming, and event activation for the Allstate® Sugar Bowl® from 2015-2017• Reviewed and managed all media materials and media pitches for Allstate’s marketing programming • Wrote and managed the internal communications for marketing programs• Responsible for creating key messaging and talking points for marketing campaigns and initiatives • Media trained Allstate executives, agents, celebrity spokespersons, and partners involved in Allstate’s marketing programming• Worked daily with Allstate’s Corporate Relations partners, regional marketing cohorts, and other internal partners on public relations strategies to meet program goals and objectives• Developed annual budget plans, approved vendor invoices, prepared monthly forecasts, and helped deliver innovative and measureable initiatives to optimize public relations, marketing spend and program ROI • Managed several agency partners including Taylor PR, Leo Burnett, and Octagon.

• Assisted in the management of public relations, marketing and event execution for Allstate's sponsorship marketing programming within Allstate Consumer Marketing department • Managed the public relations strategy development, creation and execution to meet program and company goals and objectives • Coordinated the public relations, student-athlete communications, and event execution for Allstate’s grassroot community programming: Allstate AFCA Good Works Team® and Allstate NABC and WBCA Good Works Teams® • Ran internal communications plans for Allstate marketing programs • Managed the public relations for Allstate’s Pro Football Hall of Fame sponsorship program (2013-2014) • Assisted in public relations for Allstate’s soccer sponsorship programming (Major League Soccer properties, and Mexican National Team), in addition to various multicultural programs• Assisted in the management of public relations for Allstate’s NCAA sponsorship properties including college football and basketball• Assisted in the public relations and event activation for the Allstate® Sugar Bowl® (years 2013-2015)• Managed several agency partners including Taylor PR, Leo Burnett, and Octagon.

• Assisted in the management of all internal and external communications for Loyola University Chicago • Created, composed, and executed media pitches, press releases, and media alerts to local and national media for the University • Coordinated target public relations campaigns for all faculty, staff, schools, and centers of the University • Acted as project manager in all integrated marketing and communication initiatives and activities for numerous academic planning committees and campaigns for the University • Managed public relations for the University’s two extended campuses: Cuneo Mansion and Gardens in Vernon Hills, Illinois, and Loyola’s Retreat and Ecology Campus in Woodstock, Illinois • Supervised and managed the University’s social media channels: Facebook, Twitter, etc. • Led and managed Loyola’s University Marketing and Communication department student intern program, overseeing 17 interns • Assisted in the management, editing, and writing of stories for Loyola’s internal publication, Inside Loyola Monthly, and Loyola’s online daily news source, Inside Loyola (LUC.edu/InsideLoyola)• Managed all media monitoring for the University • Created and managed monthly media clip reports for every school, center, and department within the University

• Assisted in implementing public relations campaigns and events for both sport marketing and corporate clients: Chelsea FC, Big Ten, Allstate Insurance, HyRadix, and Chicago 2016 Olympics bid• Pitched stories to local and national media outlets • Assisted with publicity efforts for Chicago’s bid for the 2016 Olympics • Promoted Chelsea Football Club’s America tour • Helped launch and promote the Big Ten Conference’s new channel, the Big Ten Network• Managed the Big Ten Network Mobile Tour to promote the network to alumni and fans nationwide• Developed feature stories about the Big Ten Network for all Big Ten alumni publications• Responsible for organizing the traveling logistics for the Big Ten Network Mobile Tour• Media monitoring daily for clients• Assisted with billing charges and administration tasks