• Digital Commerce: Lead strategy and execution for $60MM+ digital business, including eContent, paid and organic search, and traffic-driving media programs, leading to 25% YOY growth (2X vs. all-channel growth rate).• Strategic Partnerships: Spearheaded an ‘End Period Poverty’ 360° digital and retail partnership between Always and Walmart which drove 15%+ sales growth, supported 50 nonprofit organizations with 3MM+ product donations, and was recognized with a P&G Global Feminine Care Equality and Inclusion Award.• Superior Retail Execution: Led development of a breakthrough endcap design and accompanying digital media for Always Discreet, which delivered powerful superiority messaging and triggered record sales growth in 2022.

• New Brand Creation: Led new brand creation for J&J’s first general surgery robotics system. Worked closely with technical counterparts to build deep technology understanding that inspired the name OTTAVA™; built powerful story around the name’s potential; and secured buy-in from Robotics & Digital Solutions leadership team and company chairwoman.• Investor Relations: Shaped general surgery robotics portion of November 2020 J&J MedTech update to the investor community. Partnered with thought-leading surgeons to capture their experiences on the OTTAVA™ system and wove their stories into a compelling narrative of our vision to transform patient care. The update generated 98% positive sentiment in post-event media, with analysts classifying our technology pipeline as poised to ‘expand highly underpenetrated robotics categories.’• Talent Development: Coached 2 Marketing Leadership Development Program trainees through their respective assignments on my team. Helped each build fundamental strategic marketing skill sets to enable their graduation from the program and successful placement into full-time roles.• Mental Health Initiative: Co-founded the Cincinnati chapter of the J&J Mental Health Diplomats employee resource group, now with 50+ active members. Led strategic planning and marketing for 4 launch year events, which drew 600+ participants.

• Integrated Marketing Communication: Led creation of campaign idea to reposition $150MM global portfolio. Partnered with lead region to bring campaign to life via TV, point-of-sale, and digital and social media assets, which were deemed ’ready’ to air via quantitative testing. Campaign was successfully launched in 2 regions in 2016 and will be leveraged for 3+ years.• Media Strategy: Spearheaded creation of global media strategy, facilitating consensus on brand priorities across global stakeholder set. Partnered with media agency to identify optimal tactics, including programmatic and flexible media buying and behavior- and geography-based targeting to deliver messaging tailored to each consumer. Lead market implemented strategy in 2016, driving a year-over-year double-digit sales increase during peak Cough & Cold season.• Visual Identity: Championed the harmonization of globally disparate packaging designs, creating designs that reimagined established visual equities under a new brand positioning. Delivered brand style guide against winning designs, which increased preference +50% (avg. across 4 markets), with new designs hitting shelves in 2018.• Claims Strategy: Developed and secured substantiation behind 40 groundbreaking claims to elevate brand communication from a functional to an emotional space. Winning claim leveraged as basis for new IMC campaigns in 2 regions.

• Brand Architecture: Built architecture to unite 2 disconnected sub-brands. Briefed 40+ cross-functional and agency partners to generate commitment to brand’s new direction. Architecture implemented via packaging and advertising in 2016.• Annual Operating Plan: Selected to spearhead Annual Operating Plan process for $3B Family Care sector. Created sector’s overarching growth story and gained sales organization commitment to grow +3.1% in 2016 (vs. P2Y average of +1.6%).• Talent Development: Managed 3 direct reports, providing ongoing work direction, coaching and career guidance.

• General Management: Achieved record top and bottom line growth for FY 2014. Partnered closely with customer teams to identify, develop and execute retail programs to drive incremental growth in lieu of advertising support. Delivered +15% operating profit growth by championing cost savings project. Led complexity reduction efforts, putting brand on path to reduce SKUs by 35% by 2016. • Brand Positioning: Partnered with strategy and research counterparts to address brand’s lack of distinct positioning. Provided ‘blue ocean’ thought leadership to stimulate idea generation and developed selection criteria for winning ideas. Top idea in quantitative test increased consumer preference +49% vs. brand’s current positioning.• Talent Development: Managed 1 direct report, providing coaching in key development areas to enable her to deliver next-level performance and gain team leader’s endorsement for promotion to brand manager.

• Brand Positioning & Innovation: Repositioned Vaseline Spray & Go range to align with new brand strategy. Developed 3-year innovation pipeline and passed first internal stage gate to roll out across 5 regions, with projection to deliver +15.6MM€ incremental turnover and +30bps GM. Repositioning has been deployed globally and first innovation launched into 2 regions.• Brand Architecture & Portfolio Strategy: Built justification for new global brand architecture, gaining alignment with category senior leadership. Built out architecture into premium innovation strategy and implementation guidelines, which were successfully leveraged to sell in a new format priced at a 3.7X premium vs. brand’s core product range.

Brand Restage & Innovation: Spearheaded full brand restage across highly fragmented EU market, securing global, regional and local VP alignment. Led creation and sell-in of 2 new-to-the-world product formats. Managed agency and 2 direct reports in executing label redesign on 150+ SKUs. Built case for and sold in +6-12% price increase in 4 markets. Landed restage on accelerated timing (14 months from project charter to in-market date) with projected yield of +4.5MM€ Incremental Turnover (+7% vs. current) and +340bps of GM improvement.

• Integrated Marketing Campaigns: - Supervised interagency team in planning and executing multi-million dollar partnership with MTV and 3 DJ spokespeople, designed to improve Dove’s ‘cool credentials’ with Millennial women. Worked with creative partners to produce co-branded short films and digital, social and gaming assets. Program triggered Dove go fresh retail sales growth of +20% during program run and +12% FY. - Led development of activation against restage of range previously slated for discontinuation. In partnership with interagency team, established strategic celebrity and media partnerships and created engaging print, digital and social media assets. Program propelled Dove go sleeveless to top-turning new female deodorant range in just 6 months, sustaining its position on shelf into 2015.• Competitive Strategy: Conducted analysis of top competitor’s portfolio and communication history, competitive behaviors and recent performance. Developed corresponding recommendation for Unilever, flagging super-premium clinical strength segment as our top opportunity. Gained leadership buy-in to elevate clinical as an innovation and communication priority, leading Unilever’s female clinical portfolio to +7% Retail Sales growth in 2012, outpacing category growth by 4X.

Private Label Defense Strategy: Created strategy to combat private label competitors through core brand equities, superiority claims and unrivaled product assortment. Recommendation implemented across $1.1B refrigerated baked goods portfolio.

Innovation: Developed 40+ new product ideas to address unmet needs, leveraging consumer research to identify winning idea and optimize the mix. Led cross-functional team in bringing Jergens Naturals range to life via formulas, packaging and first-of-its-kind mass-market claim. Led PR agency in design and execution of press event for 30+ leading beauty editors. Range reached $12MM Y1 retail sales, was honored as an Allure ‘Editors’ Favorite’ and served as platform for brand’s long-awaited expansion into the UK market.

New Product Optimization: Consulted with CPG clients on 5 major product launch decisions, analyzing consumer response data for new product initiatives to identify opportunities for concept, product and pricing enhancements. Developed volumetric forecasts based on clients’ marketing plans and the competitive environment.