Annie Griffiths Email & Phone Number

Sydney, Nsw, Au

Australia

Sydney, New South Wales, Australia

Executive Leadership, Management, Business Strategy, Business Development, B2B MarketingInitially employed on a three-month contract to drive the annual “Upfront” strategy and presentation, my contract was extended, and my remit broadened from marketing and customer engagement, to business strategy and growth initiatives through the development of a three-year business plan. I sit on the Exec team to oversee the execution of the business strategy, across people, product, operational and customer initiatives. Additionally, I create the B2B marketing strategy for the advertising industry. This includes being the architect of the annual Upfronts event, developing event theming, presentation scripting, speaker preparation and creative concepts. Alongside this, my work includes the development of the Foxtel Media brand narrative, credentials and sales collateral, and my remit further expanded to include the development and facilitation of a bespoke training program for sales staff; the invention and programming of all-staff conferences, offsites and workshops, and the facilitation of those sessions.

New York

Executive Leadership, Management, Business Development, B2B Marketing. Accountable for agency growth through new business gains.My role as CMO was to create the business development strategy and winning strategic narrative for all new business and sales pitches, and to oversee the process, timeline and deliverables, including the production of all sales collateral. I coached pitch teams into high performance in comms strategy, media execution and presentation skills. I was responsible for the annual marketing and PR plan, including trade and recruitment marketing efforts. I also led agency-wide culture and CSR initiatives to build a vibrant and proud agency culture.

New York

Insight-driven and actionable marketing communication strategies, team leadership and coaching. As a veteran Strategist, my role was to advance the socialisation, training and adoption of communication strategy in the agency’s product and culture. I led Comms Strategy for new business pitches, providing consumer-focused, decisive direction for advertising and media plans. I was similarly responsible for strategy for existing clients, across multiple categories (tech, retail, beauty, NFP, Media and Entertainment), with media spends over US$2B. I always worked in close collaboration with creative agency partners, for integrated and connected plans that solved client problems. I trained and mentored a team of strategists and was instrumental in embedding a new global process into the New York operation.

Sydney, Australia

Client relationship management and business partnership, team management, media investment, and client profitability. I was Group Director managing multiple client accounts and stakeholders, leading a team to profitably deliver creative and high-performing media campaigns for KFC, Volkswagen Group, Bayer and Revlon. With a focus on business management and Communications Planning, this role was largely about relationships with clients, creative and other marketing agencies, media owners and internal stakeholders (executive and team). I was also the discipline lead for channel and media planning across the agency.

Sydney, Australia

Business Director and Communications strategist on Lion Nathan

Sydney, Australia

Comms Strategist on Unilever, Bacardi, Merial, MasterCard, Football Federation Australia, NSW Government Department of Health, AMP

Sydney, Australia

Client Business Manager on Sony Pictures Australia.Hybrid Client Manager / Strategy role on Masterfoods and Sony Hardware.