- Specializes in corporate positioning, reputation management and crisis management for both Chinese companies and MNCs. - Responsible for account management and client handling as primary client contact for clients. - Takes care of bilingual content writing, i.e. press release, speech, media interview outline, executive bio, feature article, briefing book and working report etc. - Have extensive experience in media relationship management of key Chinese and international general, lifestyle, fashion, business and trade media. - Active in leading digital engagement programs internally and externally, particularly on WeChat and Twitter. - Able to manage events such as press conference, media workshops and seminars, capable to manage and coordinate with third parties.

- Focused on corporate communications, advising international companies on brand awareness, thought leadership, reputation and crisis management. - Responsible for media relations for client such as MasterCard, particularly relationship with financial, business, technology and lifestyle media and online key opinion leaders. - Took care of copy writing for many clients, which resulted in strong bilingual content creating skills for both traditional and digital media platforms. - Built up strong event management skills via organizing media workshops, overseas tour, press conference and large-scale events. For example, being a key member in driving MasterCard Tax-Refund Event. - Developed solid expertise on crisis management as a key member of several crisis projects, drafting communications collaterals, handling media inquiries and liaising with client on a day-to-day basis.- Clients included MasterCard, South Beauty Restaurant, Fonterra, Temasek Holdings, Bloomberg LP, Charles Schwab, National Australia Bank, Paul Hastings, Tata Group.

- Responsible for political beat, focusing on reporting international affairs.- Familiar with reporting and editing process of traditional media.