• Functioned as day-to-day point of contact for clients and vendors, directed weekly client meetings discussing project management and campaign performance, and managed billing & legal processes between Kepler, clients, and vendors.• Executed and monitored all aspects of multiple American Express paid media campaigns across U.S and International markets in social (Facebook, Twitter, LinkedIn, Pinterest), video (YouTube), search (Google Ads), and programmatic media (Display, Native, Audio) channels with multimillion dollar quarterly budgets, reaching new Amex prospects• Managed Client Solutions analyst

• Mastered leveraging digital marketing channels (programmatic media, social, video, search) to launch paid media campaigns to support American Express’ growth goals• Leveraged Datorama, Google Campaign Manager and platform analytics to report out on campaign performance to support weekly updates and ad hoc client requests• Implemented tracking pixels across multiple American Express landing pages to track, report, and retarget users, which helped optimize campaign performance and execute our KPI projections• Collaborated with Client Solutions Senior Analyst to plan media programs, analyze data to craft campaign wrap-up reports, and support ongoing client relationships

• Launched social media campaigns on all socials platforms by researching best practices and KPI’s to follow and developing a content strategy with the goal of growing our following and increasing awareness of our brand• Developed and managed partnerships with celebrities, athletes, and influencers by negotiating contract terms, discussing compensation, and creating content with them, which increased our following and engagement rates• Used Adobe Photoshop to create visual content for social media platforms to establish a consistent brand aesthetic• Tracked KPIs and growth goals for weekly updates using PowerPoint and Excel

•Researched artists and artwork to gather history and prices, allowing clients to learn more about each piece •Aided in gallery layout and display selection to maximize profit, ensure a diverse exhibit, and a fluid transition to future exhibitions•Examined gallery’s archives and created summary of gallery’s history that will be displayed in Fall 2018 Exhibition

• Guide weekly tours of campus in groups of up to 30, answering questions, describing history of school, and explaining numerous resources to provide an idea of what school is like and convince students to attend Colgate