Executing and managing the PR, Influencer and Events team and strategy. Ensuring the brand is adapting as the cultural landscape and climate evolves. Implementing dynamic tactics to continually make real connections between our brand and our audience. Responsible for driving PR Coverage, Influencer relationships, brand awareness, brand engagement, and share of voice across key business categories in a collaborative cross functional way whilst mentoring and developing a team.

Effectively develops and drives the implementation of a strategic, results driven PR communications plan across traditional, digital and social media. Leading and developing a strong team while mentoring and creating a positive and nuturing influence. Plays a supportive role to the Head of Brand Activation, assisting with projects, trouble shooting and driving the business forward with a big focus on brand pillars and growing business profitability.

Effectively develops and drives the implementation of a strategic, results driven PR and communications plan across traditional, digital and social media. Leading and developing a strong team while mentoring and creating a positive and nuturing influence. Plays a supportive role to the Head of Brand Activation, assisting with projects, trouble shooting and driving the business forward with a big focus on brand pillars and growing business profitability.

Managed all internal and external PR communication across social, digital and traditional media, reporting into GM, Marketing Director and IMC DirectorOverall responsibility for the consistency of messaging and tone of voice for the Maybelline and Garnier brands across all earned media channels.Developed a strategy to increase on and offline engagement and achieve all relevant brand KPIs.Created an overarching social strategy for the brand working closely with the Brand Marketing Teams.Created overall brand communications calendar for the brands working closely with the marketing teams.Overseeing the development of content for different audiences (on and offline).Managed relationships with brands global communications teamsOverall responsibility for digital engagement and communications budgetAlways seeking out new ideas/examples of best practice and more to ensure strategies were disruptive, relevant and engaging.

Drive day to day client account activity, providing support and guidance as necessary, troubleshooting when required.Develop and drive fiscal planning - campaign budgets, monthly budget updates/reconciliations, effective and timely invoicing schedules etcEnsure the creation and presentation of proposals, status reports and reviews to clients inspire and demonstrate strategic thought, Maintaining and developing strong press and influencer relations Creation and approval of press releasesIdentify missed opportunities in the press and highlight to team.Attend industry events and network on behalf of Beauty SeenOversee creation of PR calendar/timeline for all clients.Develop and cultivate client relations, which reflect professionalism, creativity and strategic thought including regular client meetings and updates.Manage client expectations and demands - delivering sound, strategic solutions and ensuring client satisfactionOverall responsibility for client satisfaction – ensure successful delivery of all client KPI’s carefully monitoring results including forthcoming and published editorial weekly.Become an essential member of the clients ‘in-house’ team from the Beauty Seen offices, become invincible, pro actively providing industry expertise, insight, ideas generation and brand building opportunities.

Revlon Cosmetics & TRESemmé• Developing and assisting communication plans – inclusive of key budget management• Maintaining and developing strong press relations via regular meetings and telephone calls• Identifying missed opportunities in the press and highlighting to team, working through how we can maximize the key learning’s going forward• Monitor and manage day to day client account activity – media relations, team management, PR strategy, KPI’s• Delivering results-driven media relations• Managing communication with brand ambassadors and spokespeople• Management and development of Account Manager & Junior Account Executive on a daily basis• Compiling monthly My Market Monitor reports to ensure all activity and results are included, with key learning’s and success’ being shared• Ensuring full monitoring of the cosmetics market as a whole to understand key learning’s and insights whilst demonstrating an authoritative knowledge of target consumer market• Managing team member appraisals and pulse checks• Reviewing and providing suggestions for improving current practice, systems and forms

• Regular contact with Global Communications and International teams to provide editorial results updates and order all launch support collateral• Playing an integral role in the organisation and execution of special annual press trips, such as Isle of Wight and V Festival• Responsible for identifying theme, venue search, invitations, food, flowers, press packs, equipment hire etc, whilst negotiating the best possible quote for services, in order to keep in line with strict budgets. Most notably the successful execution of the Gareth Pugh & M·A·C collaboration launch in December 2011• Regular face to face liaison with high profile, key Make-Up Artists during London Fashion Week• Responsible for day to day running of the Press Office including maintaining office supplies and generic Press Office samples, replenishing via the SAP Cost Centre ordering system• Successfully recruiting and managing a full-time PR intern, delegating and managing their workload • Coordinating production of press releases, from downloading from the IMW network and International Drive through to seeking legal approval• Responsible for coordinating timely product mail-outs for new launches to all media• Issuing bespoke email bulletins to relevant press to further drive awareness of new collections or activities that we were launching• Proactively contacting press for editorial opportunities and ensuring all media requests and enquiries are dealt with in a timely and efficient manner

• Sold classified advertising on a weekly trade magazine • Achieved sales targets and met strict deadlines• Worked closely with the Group Sales Manager and Editor to ensure maximum sales potential• Managed Sales Administrators objectives and workload