Annie H. Email & Phone Number

Melbourne, Victoria, Australia

🔑 𝗞𝗘𝗬 𝗔𝗦𝗣𝗘𝗖𝗧𝗦 𝗢𝗙 𝗥𝗢𝗟𝗘:▶ Manage and execute communication strategies for financial products such as superannuation, insurance, and managed funds, enhancing customer engagement across email, website, and contact centre channels. ▶ Collaborate with internal and external stakeholders to gather feedback, ensure compliance, and align communication plans with product and regulatory requirements. ▶ Oversee the delivery and accuracy of communication assets, ensuring consistency and adherence to company values. ▶ Utilise data analytics to identify audience trends and improve the effectiveness of engagement communications. ▶ Implement and automate customer journey communications, optimising engagement through personalised and timely interactions.⭐ 𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦:(Pending completion of role objectives and specific project outcomes).

Melbourne, Victoria, Australia

🔑 𝗞𝗘𝗬 𝗔𝗦𝗣𝗘𝗖𝗧𝗦 𝗢𝗙 𝗥𝗢𝗟𝗘:▶ Execute strategic marketing critical projects and business unit initiatives across five product super investment portfolios focusing on brand awareness and acquisition.▶ Managing internal & external stakeholders to gather and analyse feedback, identify communication gaps, and improve customer journeys using UXPressia, Miro and Microsoft Loop.▶ Creating customer-centric copy that is easy to digest and incorporates best copy practices and emotional and conversion-focused standards.▶ Reviewing creative concepts for marketing collateral sent to Intermediary Distribution Teams and Customer Contact Centres requiring close attention to detail.▶ Analysing the campaign results to evaluate outcomes and suggest improvements in retros to the strategies for future executions.⭐ 𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦:CPIplus:▶ Coordinated and managed the successful launch of CPIplus in February 2024, an innovative pension investment option focusing on low volatility and consistent returns targeting retirees (60-80 years), pre-retirees (50-59 years), financial advisers and employers.▶ Achieved remarkable results with a consistent week-on-week increase of #20 new joins.▶ Delivered exceptional performance in eDM member communications using Marketo & Litmus software and worked with industry partnerships such as Golf Australia. Averaging a remarkable 45% engagement rate and 3.4% conversion rate. Significantly exceeded industry benchmarks.SMI (Self-Managed Invest):▶ Launched a Self-Managed Investment Competition survey, driving a 7.3% engagement rate increase.▶ Utilised Microsoft survey insights to inform product roadmap for SMI and fostered customer feedback, fueling fund growth.▶ Produced compelling investment and marketing collateral, yielding an impressive 57.8% email open rate and 4.4% click-through rate, indicative of high engagement and interest.

Melbourne, Victoria, Australia

🔑 𝗞𝗘𝗬 𝗔𝗦𝗣𝗘𝗖𝗧𝗦 𝗢𝗙 𝗥𝗢𝗟𝗘:▶ Developed retention-focused marketing campaigns, driving a 25.6% engagement increase and $190k in additional contributions through a multi-channel approach using Adobe Analytics to enhance the member experience at Cbus.▶ Utilised Trello and JIRA for efficient stakeholder project management, ensuring campaign delivery aligned with success metrics, including click-through rates, additional contributions, and QR code scans.▶ Managed the 'Growth portfolio' at Cbus, focusing on member education, retention, and support.⭐ 𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦:Young Cohort Campaign:▶ Surpassed Young Cohort campaign benchmark visits by 16%, outperforming the overall October 2021 campaign managed at the time, which involved but was not limited to driving positive member actions such as additional contributions and app downloads among the unengaged younger demographic while boosting the visibility of the Cbus super brand.▶ Achieved higher eDM open rates of 50% and click-through rates of 3.3% for both the Engaged and Disengaged target segments.Additional Contributions Campaign:▶ Managed end-to-end and integrated marketing campaigns targeting specific age demographics to inspire positive actions to boost retirement savings.▶ The campaign, executed in two phases, effectively drove engagement and resulted in significant Additional Contributions, approximately $22M. This success was facilitated by intensive market research conducted to inform campaign strategies.

Melbourne, Victoria, Australia

🔑 𝗞𝗘𝗬 𝗔𝗦𝗣𝗘𝗖𝗧𝗦 𝗢𝗙 𝗥𝗢𝗟𝗘:▶ Leveraged cutting-edge SEO techniques from Google to craft compelling and lead-generating content, elevating Australian (SMEs) client brands to new heights.▶ Transformed website content to surpass client expectations, employing a customer-centric approach and conducting in-depth competitor analysis using top-tier tools like Answer The Public, Google AdWords, Grammarly, and Jasper AI.▶ Infused creativity and adept copywriting skills to enhance client reputations within the fiercely competitive small-medium business landscape.⭐ 𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦:▶ Recognised as a top website consultant service provider for exceptional stakeholder engagement in 2022.▶ Adhered to copywriting service-level agreement deadlines 93% of the time, consistently delivering high-quality websites and copy that delighted clients and Business Advisors who manage Thryv’s clientsTestimonials from Clients & Business Advisors:"Annie has been fabulous the whole way through this process. She is very efficient and the site we have been given is very impressive and easy to navigate. I cannot express how impressed we are with the service Annie has given and we would be more than happy to recommend her services to anyone." - John (Abundant Life & Health)"Annie has done an amazing job researching competitors and writing copy that they are super happy with. Having the ability to work directly with Annie to get the content right has taken so much stress off my shoulders for this account and the collaborative effort has meant that we have delivered an outcome for the client that far exceeds expectations."- Business Advisor (Thryv) - Playford Pavers

Melbourne, Victoria, Australia

🔑 𝗞𝗘𝗬 𝗔𝗦𝗣𝗘𝗖𝗧𝗦 𝗢𝗙 𝗥𝗢𝗟𝗘:▶ Collaborated closely with internal and external stakeholders from major airport clients such as BNE Airport and Melbourne Airport to seamlessly execute marketing initiatives, resulting in a 15% increase in customer engagement compared to industry benchmarks.▶ Developed and prepared content for the eDM schedule, incorporating sales, editorial, and product features. This led to a 20% boost in eDM open rates, surpassing the industry average by 5%.▶ Crafted compelling copy for new eDM campaigns, contributing to a 25% growth in website traffic and a 10% increase in sales conversion rates, outperforming industry standards in Australia and New Zealand.⭐ 𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦:▶ Managed Lotte Duty-Free Australia & New Zealand + Cosmetique Social Media Pages (Facebook & Instagram) to drive engagement and sales, achieving 13,653 impressions and at least a 50% increase in social media followers through a successful Rado x Ash Barty social media competition on the Lotte Duty-Free ANZ Instagram page.

Melbourne, Australia

🔑 𝗞𝗘𝗬 𝗔𝗦𝗣𝗘𝗖𝗧𝗦 𝗢𝗙 𝗥𝗢𝗟𝗘:▶ Supported the Senior Content Manager in boosting brand awareness and engagement for Yellow through social media campaigns using Facebook Business Manager and achieved a 20% increase in organic reach compared to industry standards.▶ Implemented sophisticated measurement techniques and integrated Sprinklr data analytics to refine campaigns and assess the effectiveness of social strategies, leading to a 15% enhancement in conversion rates and a 25% decrease in website traffic bounce rates, surpassing industry standards.⭐ 𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦:▶ Conducted market research to identify customer trends, contributing to a 30% increase in customer acquisition and retention rates, surpassing industry benchmarks.▶ Led the #yellowhearts social media initiative, driving a 40% increase in user-generated content and a 50% rise in brand mentions within the target demographic. The concept is tailoring the content to tell how Yellow has built its trust and credibility for existing clients. This also allows acquisition clients to understand how Yellow can help their business grow by getting tailored advertising services and a dedicated Media Sales Advisor allocated to their account.

Lonsdale Street

🔑 𝗞𝗘𝗬 𝗔𝗦𝗣𝗘𝗖𝗧𝗦 𝗢𝗙 𝗥𝗢𝗟𝗘:▶ Supported small-medium Australian businesses by providing valuable and tailored advice to optimise their current advertising strategy according to their unique business and marketing needs. ▶ Dealt with query resolutions by using the service lead account management approach.▶ Managed any concerns and issues the client had about their advertising account and handled complaints to ensure that the client advocated the Yellow advertising brand by using Salesforce (CRM software).⭐ 𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦:▶ Exceed clients' expectations by delivering positive experiences when they call Yellow. Focused on transparency when calling back clients so they are not waiting for a call they weren’t expecting. ▶ Proactively utilising new sales tools to provide professional marketing advice to clients and help other team members enhance their digital marketing knowledge further. ▪️ Chosen in the first round of applicants for the Yellow Heroes Program and completed a 10-week digital marketing course with General Assembly.▶ Consistently exceeding the average talk time of 2:30 hrs per day to improve clients' current advertising business goals and create long-term strategic advertising plans.

Clayton

🔑 𝗞𝗘𝗬 𝗔𝗦𝗣𝗘𝗖𝗧𝗦 𝗢𝗙 𝗥𝗢𝗟𝗘:▶ Supported Key Account Managers (Bunning's, Masters, Mitre 10, Danks and Stratco) with daily project tasks to promote sales and growth of Bosch Power Tools for Partners.▶ Prepared educational and marketing promotional materials for vendors.▶ Assisted in planning, organising and participating in brand and sale events.▶ Monthly sales reporting for National Sales & Key Accounts.▶ Preparation of presentations to internal and external parties▶ Website maintenance for Key Accounts includes maintaining the Hi-Res. Image database for all products for KAM submissions using Photoshop editor to resize, edit and maintain image quality.▶ Ownership of all marketing collateral from KAM activities from customers and competitors▶ Competitor and Market Analysis/Catalogue summary of competitors and customers.⭐ 𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦:▶ Demonstrated a good work ethic by adapting to the fast-paced PT and Hardware industry, utilising available resources, and reacting quickly to changes within the organisation.▶ Organised the Mitre 10 Expo 2015/16, one of the most significant annual national events within the PT Retail industry. Due to tight deadlines, this event heavily involved high organisational and planning abilities, which required successful execution on time.

Bachelor Of Business (Marketing Applied), Marketing

Victorian Certificate Of Education (Vce)

Master'S Degree, Marketing