I am a Marketing Engagement Specialist with a Bachelor of Business (Marketing Applied) from RMIT University and am currently completing a Master's in Marketing from RMIT Online. I am passionate about helping businesses elevate their brand, engage their target audience, and drive sales through strategic and creative marketing campaigns.In my most recent role at Hostplus, I executed critical projects and initiatives across five product super investment portfolios, focusing on brand awareness and acquisition. I managed internal and external stakeholders, created customer-centric copy, reviewed creative concepts, and analysed campaign results using UXPressia, Miro, Microsoft Loop, and Adobe Analytics. Previously, I worked as a marketing specialist at Cbus, developing retention-focused campaigns and driving a 25.6% engagement increase and $190k in additional contributions. I also managed the 'Growth portfolio' at Cbus, focusing on member education, retention, and support. Earlier in my career, I was a Digital Website Consultant at Thryv Australia, where I leveraged cutting-edge SEO techniques from Google to craft compelling and lead-generating content for Australian SMEs. I was recognised as a top website consultant service provider for exceptional stakeholder engagement in 2022.I specialise in multi-channel marketing, social media, digital marketing, copywriting, branding, and data analytics. I thrive on turning marketing problems into opportunities for growth for any business keen to set itself apart from its competitors. I guide brands in effectively engaging their target audience by using the power of marketing data analytics to craft compelling content that resonates with their chosen demographic. I also have a knack for delivering quirky, humorous, and personality-packed messaging that sets brands apart. I am always eager to learn new skills, tools, and trends in marketing, and I enjoy collaborating with other professionals to elevate marketing strategies and captivate audiences like never before.
Listed skills include Customer Service, Microsoft Office, Management, Sales, and 36 others.