Overseeing Columbus and Cincinnati field marketing team.

Engage, independently, in projects involving planning and execution of high-profile events, data management and strategic planning, customer engagement and experience management, and other business and organizational consulting services.➝ Maintained strong and sustainable relationships with notable clients and organizations including the Pittsburgh Marathon, Gatorade / Steelers 5K, City of Pittsburgh Great Race, Girls on the Run, and others.

Promoted into a regional role overseeing marketing and community relations for 3 stores each generating an average of $2.5M in revenue/week. Develop local marketing strategies to expand community partnerships, activate co-branding opportunities, and secure the interest and engagement of local members of the community. Collaborate with store leaders and graphic artists to optimize merchandising, in-store signage, and overall achievement of the desired company aesthetic. Manage the region’s Instagram account—formerly also managed Facebook and Twitter before realigning to corporate—and all user engagement.➝ Manage the ROI of store-based and regional marketing dollars, leveraging co-op promotions and advertising at every opportunity to extend the reach of not only marketing spend, but also brand awareness and customer acquisition.➝ Cultivate relationships with 100+ area organizations, leveraging connections to target select market segments, to engage diverse customers, to drive customer acquisition, and to secure sales lifts.➝ Define marketing messages for promotions, advertising, and partnerships, fueling highly successful campaigns and launches through social interactions. Ex.: Burger & Beer Week increased sales and customer count 15%+ and the Darista Dips Product Launch successfully engaged 10 local female bloggers and the women’s entrepreneurial community.

Joined a brand-new store as a member of the launch crew, leading a team—including store artists, healthy eating advisor, and event and store demonstration specialists—to spread the organization’s mission and vision within the local community. Developed and executed local area marketing initiatives and campaigns with a focus on community relations, philanthropy, and branding.➝ Identified, secured, and nurtured community-based partnerships, leading the process of conceptualizing, visioning, planning, promoting—through print and digital channels—and hosting mutually beneficial events.➝ Optimized ‘earned’ media in the local community, developing and activating a monthly event and media calendar, and creating shareable content for internal and external communications, campaign messaging, and more.

Onboarded during an exciting time for the school district, supporting a key Superintendent priority to better engage the community and generate support for school events. Oversaw vendor relationships including those involved in graphic design, catering, and A/V for high-profile and often once-in-a-lifetime events. Championed new district initiatives as a community evangelist.➝ Planned and coordinated district-wide events, school programs, and grade-specific activities, managing all related branding, promotions, marketing, and communications to get the word out, influence, and engage communities.

Expanded community outreach and engagement by coordinating an active volunteer program, overseeing fundraising campaigns and events for 250+ attendees, and building community partnerships to support overarching giving initiatives. Presented to local organizations and agencies as a key component of Glade Run’s messaging, fundraising, and sponsor engagement strategy.➝ Raised more than $35,000 to provide gifts to 300+ children and families as part of the Christmas Gift campaign; drove other fundraising campaigns pivotal in fostering a vibrant, healthy, engaged, and supported community.

Recruited to join the team permanently following an earlier internship, planning and executing well-received, city-wide events for the Office of Special Events and Community Affairs. Managed vendor selection in support of event logistics and execution, overseeing service level agreements to ensure seamless coordination of internal and external stakeholders and processes.➝ Assisted in planning and coordinating community events including the Great Race, a 5K series, and concerts in the park; promoted events to the community to secure awareness, engagement, interest, and community-wide attendance.