Annie Kooy Email & Phone Number

Rogers, Arkansas

• Successfully develops and executes omni-channel shopper marketing initiatives across 10+ JMS coffee & consumer brands within Walmart and Sam’s Club, functioning as the main client relationship manager within the agency for JMS, WMG, and third-party vendors• Develops the online conversation strategy, while providing leadership to JMS during the conception, creative communications, design development, retail sell-in, execution and analysis of account/brand-specific programs• Engages, mentors, and inspires agency cross-functional teams by empowering proactive thinking, prioritizing goals, and encouraging effective collaboration• Exceeds the needs of the customer and company, while demonstrating working knowledge of consumer/shopper marketing industry and current digital capabilities to develop new business opportunities, creative solutions, and buzz-worthy retailer campaigns

Modesto, California

• Spearheaded, developed, and implemented digital marketing strategies across brand portfolio for Gallo Shopper Marketing, utilizing strong knowledge about consumer behavior, shopper insights, digital trends, retailer initiatives, and business objectives• Extensive experience budgeting, creating and overseeing execution of dynamic and result driven digital campaigns; with an enthusiasm for challenges and ability to identify opportunities • Cultivated strong, trusting relationships between brand teams, agency partners, creative services and other cross-functional partners, providing positive leadership and support during strategy, ideation, and execution • Collaborated on key customer omni-channel business plans to ensure relevance for sales teams, customer teams, and category management to drive both national and locally relevant, high impact customer marketing solutions• Actively spots trends and technologies that play a powerful role in consumer lives and fore fronted the activation of these new platforms within marketing strategies and executions; including AI voice and messaging experiences, chatbots, augmented reality, influencer marketing and social media

Rogers, Arkansas

• Successfully developed and executed marketing initiatives across seven Georgia Pacific brands within Walmart and Sam’s Club; with exceptional people/client management skills and a solution-oriented mind set• Cultivated strong relationships with client shopper marketing team, internal creative team and third-party vendors, to harmonize cross functional communications• Delivered innovative and proactive solutions to client business issues and challenges, including creative strategies and tactical recommendations • Provided positive mentorship and management for direct reports, while demonstrating a forward-thinking and energetic leadership across all aspects of the business• Enhanced the agency’s ongoing business efforts with the client; contributing to strategic planning, creative brainstorm sessions and concept development

Rogers, Arkansas

• Oversaw the creation, strategy, development and execution of seasonal and evergreen online content experiences that support Sam’s Club specific corporate and category marketing initiatives• Partnered with senior leadership to drive sales and pitch new ideas to Sam’s Club and suppliers with concept decks including big ideas, analytics and strategic media plans• Supervised complex, multi-supplier, multi-phased online experiences by managing cross-functional support teams to ensure experiences reach program goals and maximize internal and external objectives• Reviewed and approved internal project deliverables such as comps, content strategies, content plans, beta links, concept boards, wireframes and videos

Rogers, Arkansas

• Successfully managed sales, media planning, budgeting, forecasting and development for target advertiser base• Oversaw multiple projects and timelines with exceptional people/client management skills; with a positive, upbeat and solution-oriented mind set• Managed and coordinated the set-up and execution of clients programs, keeping programs on-track by using strong project management skills to drive overall program success• Consulted with clients regarding program goals, creative, challenges and opportunities and develop a clear understanding for their internal culture, values, and needs• Monitored and communicated program progress, analyzed program performance, troubleshot implementation issues and secured efficient execution and workflows between customer and Triad internal teams