Annie Larson Email & Phone Number

Minneapolis, Minnesota, United States

Minneapolis, Minnesota

• Developed the National Natural Channel sales strategy for retail execution.• Hired, trained, and enabled direct sales representatives to accomplish in-store selling and distribution objectives. • Leveraged limited financial resources to create a field sales platform housing all needed sales/marketing materials needed to drive successful sales calls. • Utilized SPINS data to create sales objectives and provide accountability for the Natural Channel Account Management team. • Built and fostered relationships with broker management, providing distribution void updates to drive retail distribution expansion.

Madison, Wisconsin Area

• Led a team of 12 Retail Sales Merchandisers across Wisconsin, Michigan, and Illinois. Responsible for hiring, training, developing, and leading a high performing sales team. • Led National Trends by delivering market share growth of +6 bps CYTD in the Convenience Channel representing +$10 million in sales volume across 4,280 accounts. • Developed customer relationships across key accounts throughout the region including 55 small chains (+1.6% CYTD) and 2 distributors (+0.4% CYTD).• Performed monthly sales meetings and presentations. Provided and coached team to utilize category insights and tools in order to reach company goals. • Led the Central Area as the advocate for key selling initiatives and helped co-facilitate start-up training for new supervisors in company systems and databases.

Louisville, Kentucky Area

•Drove outstanding results through strong execution throughout assigned territory in Louisville, Kentucky, in both food chain grocers and mass merchandiser customers.•Served as the Cincinnati Team’s Wal-Mart and Insights advocates by creating team specific goals to drive the business in Wal-Mart, resulting in 10% growth across Wal-Mart. •Represented The Hershey Company at a variety of career events at Miami University of Ohio. Aided with the onboarding of two new hires. •Honored as one of 25 Retail Sales Representatives selected to attend BRE (Building Retail Excellence Training) in Hershey, PA. Was chosen to represent Retail Sales Representatives at the National Sales Meeting in 2016