Brought in to build the brand for the future of this £600m turnover global recruitment business. I used a vigorous research approach to define the brand strategy. Then created a new brand, managing multiple external agencies, cooperating directly with the Board of Directors. I delivered the new brand to all global offices and 400+ staff, including a large staff launch event, along with a full brand campaign to customers, suppliers, candidates and an external campaign to the wider… Show more Brought in to build the brand for the future of this £600m turnover global recruitment business. I used a vigorous research approach to define the brand strategy. Then created a new brand, managing multiple external agencies, cooperating directly with the Board of Directors. I delivered the new brand to all global offices and 400+ staff, including a large staff launch event, along with a full brand campaign to customers, suppliers, candidates and an external campaign to the wider market.I built a new marketing team capable of delivering brand communications, internal communications, employer branding, customer segmentation and content strategies. Also managing multiple websites being built and content managed. SEO and web analytics, event management (live and virtual), CRM campaign delivery, PR and digital media campaigns, B2B marketing collateral, MQLs for recruitment consultants, social media strategies and outputs. Measurement is embedded within the service to the business. Show less

Marketing consulting to enable growth for companies looking to expand or sell. Worked for a year with Sanderson Solutions Group before since joining them. Previously worked with Business Stream on adviser marketing - building customer segmentations and delivering multiple, diverse campaigns via CRM tracking MQLs for sales teams. I built the brand and website for The Sacred Space. Plus more. Enabling companies to kick start their marketing efforts and/or to provide a strategic boost to… Show more Marketing consulting to enable growth for companies looking to expand or sell. Worked for a year with Sanderson Solutions Group before since joining them. Previously worked with Business Stream on adviser marketing - building customer segmentations and delivering multiple, diverse campaigns via CRM tracking MQLs for sales teams. I built the brand and website for The Sacred Space. Plus more. Enabling companies to kick start their marketing efforts and/or to provide a strategic boost to drive sales leads. Also offering marketing department set up, project management and brand creation and delivery to companies in need of someone with a proven track record to deliver. Show less

Started up a marketing department. Brought a well known brand back to life creating a new brand identity, now securely in place. Developed the marketing and PR strategy driving sales and utilising multiple channels including TV, direct mail, customer experience working with the call centre, online advertising and SEO of a new website to improve an negative online reputation that impacted sales previously.- In 2013 Google page 1 only included negative links about the company. In March… Show more Started up a marketing department. Brought a well known brand back to life creating a new brand identity, now securely in place. Developed the marketing and PR strategy driving sales and utilising multiple channels including TV, direct mail, customer experience working with the call centre, online advertising and SEO of a new website to improve an negative online reputation that impacted sales previously.- In 2013 Google page 1 only included negative links about the company. In March 2016, everything on p1 is positive. - Direct mail sales increased by 19% 2014 – 2015.  - TV generated 18% recall from a standing start. Those that had seen the ad were 50% more likely to purchase. - 600% increase in sales from new content managed website during brand advertising campaign. Show less

Working within the Health team on the highly commended Breast Cancer campaign with Elaine C Smith, Organ Donation and also Debt Management - providing the Scottish public with information and support, evidenced with research.

Led an agency team to deliver adviser marketing campaigns for Standard Life. Engaging advisers to encourage growth of multiple products.I also created B2B marketing campaigns for Clydesdale Yorkshire Bank's Business customers.Scottish Development International (SDI is a part of the Scottish Executive) was another client, researching and creating campaigns to work to global B2B audiences. Finally I worked with the Co-operative including Food, General Insurance, Funeralcare and… Show more Led an agency team to deliver adviser marketing campaigns for Standard Life. Engaging advisers to encourage growth of multiple products.I also created B2B marketing campaigns for Clydesdale Yorkshire Bank's Business customers.Scottish Development International (SDI is a part of the Scottish Executive) was another client, researching and creating campaigns to work to global B2B audiences. Finally I worked with the Co-operative including Food, General Insurance, Funeralcare and Membership. The range of work covered advertising, brand design, Customer Engagement, direct and digital marketing. It primarily focussed on B2B audiences, with a specific focus on advisors for Standard Life. Show less

Tangible employee - part of Leith agency, within the Cello Signal GroupPrimarily working on public sector advertising. Specifically a government education account - Lifelong Learning UK, delivering results 70% better than previous agencies.Responsible for Comms Planning covering all media outputs - TV, radio, outdoor, press, online, CMS websites, DM, Email.

Working on the Commonwealth Bank of Australia - led the Credit Cards & Personal Loans, Mortgages and Current Accounts teams.ATL and BTL account - all origination work. (Not adaptations as can be common within advertising in Australasia).

ATL campaigns for FOXTEL in Sydney, Australia.

ATL campaigns for Hutchison 3 Mobiles, Aussie Home Loans, CanTeen - children's cancer charity.