The first spa that fuses self-care with entertainment.

Digital Marketing Agency

- Develop and execute social media marketing campaigns, reporting data-driven insights to executives.- Manage Shopify e-commerce sites, overseeing inventory, design, and SEO enhancements.- Drive A/B testing for site design, resulting in improved user experience and increased engagement. - Plan and execute in-person events to foster influencer relationships and strengthen brand identity.- Collaborate with cross-functional teams to successfully launch new products.- Strategize and execute segmented email marketing campaigns, boosting conversion rates.- Led influencer and affiliate marketing initiatives using the ASPIRE platform.- Introduced Ponyflo Active Club, utilizing user-generated content to enhance engagement (+15%). - Partnered with ad agency for impactful ad assets, contributing to a 197% increase in Q4 sales YoY.

- Built and managed two e-commerce websites, overseeing backend structure and SEO optimization.- Directed hiring of content creators, marketers, developers, and copywriters.- Innovated marketing strategies, resulting in expanded brand reach and organic PR growth.- Orchestrated engaging social media campaigns and email marketing initiatives.- Designed visually appealing content for paid ad campaigns, contributing to increased ROI.- Managed digital advertising budget, optimizing campaigns for effectiveness.- Coordinated international teams to create successful campaigns around jewelry collections.

- Built and managed two e-commerce websites, overseeing backend structure and SEO optimization.- Directed hiring of content creators, marketers, developers, and copywriters.- Innovated marketing strategies, resulting in expanded brand reach and organic PR growth.- Orchestrated engaging social media campaigns and email marketing initiatives.- Designed visually appealing content for paid ad campaigns, contributing to increased ROI.- Managed digital advertising budget, optimizing campaigns for effectiveness.- Coordinated international teams to create successful campaigns around jewelry collections.

ANDWHY. is a multimedia platform consisting of a blog, magazine, and podcast. It's a media platform that serves to fulfill the purpose of documenting untold stories by asking the question, "What is your dream, and why?" This started out as a magazine and a personal blog, separately. After the launch of the magazine, the obvious became clear and that is that the two are one and the same. Both mediums are telling stories and educating people in relatable ways. ANDWHY. is my way of expressing my creativity while serving others.- Manage social media accounts (LinkedIn, Facebook, Instagram) - Launched two magazines - Expanded the team to 6 people, including me - Increase WordPress follower count and readership - Increase podcast listenership- Managed outreach to podcast guests

- Managed multiple Shopify accounts, handling backend operations and assisting the founder.- Executed digital marketing tasks, including social media management on platforms like Pinterest.- Achieved a 20% increase in social media following for client Andraab.- Gained expertise in digital marketing through active freelance projects.

Line By Moí is an eco-retailer of lifestyle brands with an emphasis on minimalism, meditation, and mindfulness and its connection with intersectional environmentalism. For every collection we have, we donate 10% of its profits to a different organization. Let's make giving back our second nature.- Led social media campaigns, collaborating with models and photographers for content creation.- Designed and curated products for the website, fostering a minimalist lifestyle brand.- Managed finances, designed the website, and built a dedicated community.- Championed environmental initiatives, connecting mindfulness and intersectional environmentalism.

- Wrote pitches to media outlets to build organic PR - Built following on Instagram pages through connecting with influencers and engaging content

- Taught kids ages 3-18 about environmental sustainability- Created curriculum for homeschoolers ages 3-18

- Managed outreach and organized master outreach lists- Edited articles that are written by the VP and enhanced till published- Researched and wrote executive summaries to further AIPC initiative- Assisted with detailed market research for the R&D department - Wrote pitches and researched potential podcast guests for the Marketing Department

- Created and complete paperwork for invoices, clothing tags, and shipping labels- Provided management support to Founder & CEO - Assisted Stylists as needed on assignment - Created and manage branded content for digital marketing - Assigned with design projects for website, social media- Assisted with the concept and creating marketing campaigns - Planned and participate in photo and video shoots

- Learned and utilized Cision, a PR tool to further the development of the brand's image- Worked alongside the VP of Communications to assist her

- Produced media campaigns- Worked alongside the CEO as a social media strategist - Photographed models for the company’s Instagram- Contacted influencers to model the belts

- Researched trends in color and style for the Product Manager - Worked alongside the CEO for administrative work - Created a portfolio of possible trends for future products of next seasons

- Managed the model's portfolios, male and female- Created their comp cards for future jobs - Utilized InDesign and Illustrator to create cards and update their portfolios- Photographed models when they come in as go-sees- Managed the archive files of the model's work in the industry- Gathered model's work from magazines

- Assisted showroom management- Attended the tradeshow at Jacob Javits called FAME, managed booth, and took down client orders- Made sure the hangtags matched up with line-sheets - Sat in on some sales meeting with large clients

- Led a student-run company for Virtual Enterprise - Started as an HR representative and became CEO the following year - Worked on hands-on projects alongside the upper management team - Hosted fundraisers to further the position of the company - Presented to the class and to industry professionals

- Created multiple social media campaigns for Colgate Palmolive as a Digital Native Intern- Worked alongside creative and art directors on certain campaigns - Presented ideas and presentations to creative professionals from different offices of Red Fuse

- Assisted the Information Technology Department at Francis Lewis High School - Coordinated events and meetings with tech help - Worked to launch the school's first Hackathon