As the head of marketing, I ensure that our company maintains a competitive advantage through a holistic and balanced marketing strategy with an emphasis on brand awareness and positioning, comprehensive social media strategy, lead based web marketing strategy, and promotional campaigns within a balanced budget.

Develop and execute multi level marketing campaigns.Content creation by way of design, copywriting and marketing plans.Develop and direct social media strategy.Develop brand strategies and brand messaging.Track and report on quarterly and annual marketing goals.

• Direct, lead and help implement new marketing strategies that reflect current trends in the industry while maintaining consistency with the brand.• Develop and foster relationships with business owners to understand and promote the heartbeat of their business.• Promote strong brand image both verbally and visually through creating streamlined relationships between our clients and our team.• Create holistic social media plans that reflect current trends with the support from past research.• Maintaining and improving website properties with current SEO trends.• Analytically track and report critical analysis of findings for continuous improvement in current marketing campaigns and initiatives.• Collaborate with the sales team in order to enact a streamlined approach between marketing and sales.• Annually deliver KPI reports on each client to the leadership team.

As a Marketing Specialist and Account Manager, my average day looks a lot like:• writing and implementing marketing plans• writing, managing and analyzing social media content on multiple channels• writing and scheduling Facebook ads and analyzing analytics from those ads• writing wireframes (Storybrand themed) for Wordpress websites• writing varying drip email campaigns • writing blogs and fundraising letters for multiple clients• streamlining communication between the Banowetz Marketing team and our clients as well automating our marketing and sales process with Slack, Asana, Hubspot and G-Suite.