Management and Human ResourcesHire, train, and manage all tasting room staff, including wine guides, weekend supervisors and club manager.Manage new hire paperwork and employee onboarding.Create and update employee training manual.Coach employees, meet to create improvement plans when problems persist, resolve conflicts, and execute disciplinary action and /or terminations when necessary. Metrics/reportingCollect, monitor, and analyze key sales indicators, including: repeat customers, lifetime value, club membership conversion rate, membership longevity, customer demographics, customer preferences, product purchase history, purchases by date and time, sales per customer, dollars per order, dollars per customer.SalesService and sales of wines to customers at the tasting room.Wine ClubManaged all wine club marketing, employee training, events, and metrics from 2016-2019 and grew club, as well as creating two additional club tiers. Currently supervise club manager (hired in 2019)MarketingCreate and manage website messaging, wine notes, quarterly newsletters, press releases, and social media posts (Instagram and Facebook).Product managementOversee product management on website and within point of sale system.Event planningDesign and teach classes and small group experiences (10-40 people) for customers and wine club members; E.g. Vineyard tours, Planting Day, Wine & Food Pairing, Build Your Own Aroma Kit, and Basics of Wine Tasting classes.Plan and execute large events (150+ people).RegulatoryObtain permits for all off-premise winery events.Arrange for staff TIPS server certifications.Oversee shipping and compile direct shipper report to submit to the state of Idaho for taxes on all shipping out of state.

Expand and lead the College’s unrestricted annual giving programs and maintains relationships with alumni, parents and friends for cultivation and solicitation purposes.Fundraising and stewardshipManaged all aspects of phone-a-thon fundraising program: assembling donor data and setting up targeted calling pools, hiring and training student callers, writing fundraising scripts, writing marketing materials, and tracking phone-a-thon monetary progress.Corresponded and met with donors in the $500-$5000 range for solicitation and stewardship.Data analysisTracked annual fund progress.Compiled data and metrics to analyze donor information and effectiveness of campaigns.Presented overview of annual fund initiatives and success to college board of directors.Grant writing.CommunicationsCopywriting for all direct-mail, email and social media for the Annual Fund.

Greeted all visitors to winery and poured wine for tastingDescribed wines and winery history, answered visitors questions about winesHandled routine sales transactions and accounting of daily salesAssisted with display and stocking of retail items and winesLabeling, capping, and bottling winesRepresented winery at outside functions such as Taste of the Harvest, Savor Idaho, and wine festivals

Assisted in planning of state-wide native salmon awareness campaign for Idaho Rivers United's 20th anniversaryTraveled the state of Idaho and spread the word about issues surrounding Idaho's native salmon runs for three monthsRepresented Idaho Rivers United and the salmon campaign in interviews with to newspaper and radio stations throughout IdahoWore giant Sockeye Salmon "Lonesome Larry" suit, did ridiculous things, and took ridiculous photos to raise awareness.Presented on salmon and Idaho Rivers United to community groups such as Kiwanis. Wrote and performed songs about salmon in salmon suit (and won second place in Riggins talent show, quite the bonus.)Wrote Salmon Campaign "Lonesome Larry" blog, 3 entries/week for the entire summer, to spread awareness of the Salmon CampaignPosted to Salmon Campaign Facebook page to increase attention to Salmon CampaignAssisted with planning and implementation of Salmon Festival in Stanley