Annie Oh

Annie Oh Email and Phone Number

Marketing and Strategy Executive Leader | Innovation | Digital Experiences | Fortune 500 | MBA @ BrandSafway
Annie Oh's Location
Greater Boston, United States, United States
Annie Oh's Contact Details
About Annie Oh

Annie Oh is a Marketing and Strategy Executive Leader | Innovation | Digital Experiences | Fortune 500 | MBA at BrandSafway. She possess expertise in consumer products, brand equity, customer insight, shopper marketing, cross functional team leadership and 19 more skills. Colleagues describe her as "Annie stands out with her strategic thinking, influence skills and leadership throughout significant transformation periods. During the 7+ years we worked together, I witnessed her skills during 2 significant transformation phases of Keurig/KDP. Both times, the goals were big and bold! She had to lead many different value streams that were pivotal to the delivery of the expected deal value as well as maintaining the Global program on time and on target since she also had oversight of the company-wide agenda. She always maintained best-in-class governance while being laser-focused on the strategic agenda and flawless execution. Even during intense and stressful parts of the journey, Annie always had a positive attitude and stood ready to help her team/peers when they needed it the most. I highly recommend Annie to organization looking for a highly strategic and impactful leader." and "Annie was an admired, trusted and strategic leader and thought partner during our time together working on the Integration and Transformation programs at Keurig Dr Pepper. Annie's ability to distill multiple, competing priorities across an enterprise into a strategy and supporting execution plan meant that, through multiple transformation phases, the goals of each program were met, and often exceeded, while engaging a diverse team and delivering results that created value for the organization. Annie often acted as an advisor to her fellow leaders in both her role in the Office of the CEO for Keurig Green Mountain and leading the Transformation office for KDP, leveraging her deep knowledge of the CPG industry, marketing, strategy and organizational dynamics to ensure the optimal results were achieved. Through our work together, Annie became not only a mentor and admired colleague, but a friend who is one of my first calls when a professional challenge requires advice or insight. I would highly recommend Annie to any organization looking to drive strategic execution, transformative change and incremental shareholder value."

Annie Oh's Current Company Details
BrandSafway

Brandsafway

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Marketing and Strategy Executive Leader | Innovation | Digital Experiences | Fortune 500 | MBA
Annie Oh Work Experience Details
  • Brandsafway
    Vice President, Product Management
    Brandsafway Oct 2024 - Present
    Atlanta, Georgia, Us
  • Brandsafway
    Vice President, Digital Technology, Strategy & Transformation
    Brandsafway Apr 2024 - Oct 2024
    Atlanta, Georgia, Us
  • Keurig Dr Pepper Inc.
    Vice President, Keurig Marketing & Digital Experiences
    Keurig Dr Pepper Inc. Feb 2021 - Dec 2022
    Burlington, Massachusetts, Us
    (NASDAQ: KDP) Keurig executive with the company for +10 years, scaling the business from 12M to 36M households in the US through development of coffee strategy, new brewer launches, coffee innovations, leading large scale transformations, and expanding into SMART technologies and digital experiences.Led coffee strategy and identified sources of new growth to increase Keurig Household Penetration of brewers over the next 5-10 years and expanding growth through the monetization of our existing consumer base. A key pillar to growth, launched Keurig and industry’s first 3 SMART coffee brewers and Keurig app, developing consumer experiences and consumer journeys across the appliance product, app, marketing and e-commerce teams.Led the connected data strategy to build an insights platform merging coffee consumption data, linked to purchase and consumer behavior to help increase overall lifetime value of Keurig households.
  • Keurig Dr Pepper Inc.
    Vice President, Strategy And Transformation
    Keurig Dr Pepper Inc. Oct 2015 - Feb 2021
    Burlington, Massachusetts, Us
    Transformation executive leading 2 major transformations: Keurig Green Mountain transformation after the sale to JAB holding company (transition from public to private company) and Keurig Dr Pepper (Fortune 500)following the merger of Keurig and Dr Pepper. Built a transformation office, governance model, and transformation capabilities that became embedded into the culture. Over 5 years, managed 70+ strategic initiatives across 500+ employees that enabled future growth of the company and ensuring successful delivery against merger algorithm. Many of the growth initiatives were focused on building new brands, expanding existing brands to new channels, renovating existing brands, and white space opportunities to drive revenue growth.
  • Keurig Dr Pepper Inc.
    Vice President And Gm, Brand Marketing- Coffee
    Keurig Dr Pepper Inc. Oct 2014 - Oct 2015
    Burlington, Massachusetts, Us
    Managed leading brand and product portfolio for $3.6 Billion-dollar net revenue business, with over 500 varieties and 60+ brands in the Keurig K-Cup single serve coffee system and bagged coffee.Portfolio of brands include major coffee brands: Starbucks, Peet's Coffee, Dunkin' Donuts, Newman's Own, Caribou, Green Mountain Coffee, and The Original Donut Shop.
  • Keurig Dr Pepper Inc.
    Director, Strategy And Business Analysis, Oceo
    Keurig Dr Pepper Inc. Mar 2013 - Oct 2014
    Burlington, Massachusetts, Us
    In partnership with the CEO, developed the company’s long term 2020 vision approved by the Board.Implemented and operated the company’s first Executive Leadership Team operating routine. Developed and implemented new ideas/ processes into the organization such as business metrics, data visualization, and 5-year planning.Led external partnership discussions to expand Keurig technology platform into new categories. Laying the groundwork for the future leader/general manager of these new businesses.
  • Keurig Dr Pepper Inc.
    Director, Innovation
    Keurig Dr Pepper Inc. Mar 2012 - Mar 2013
    Burlington, Massachusetts, Us
    Innovation leader responsible for pioneering company’s first front end Innovation process to fill product pipeline and fuel company growth goals by addressing key purchase barriers of Keurig coffee brewers. Introduced consumer insights framework for identification of innovation opportunities.
  • The Aspen Institute
    Henry Crown Fellow
    The Aspen Institute 2015 - 2017
    Washington, District Of Columbia, Us
  • Procter & Gamble
    Senior Brand Manager
    Procter & Gamble 2003 - 2012
    Cincinnati, Ohio, Us
    (NYSE: PG) Marketing lead for global launch of disruptive innovation, $500+ premium hair removal device and beauty lotion. One of top five initiatives to drive growth for P&G Beauty over the next 5 years.Marketing leader of Gillette Fusion razor launch globally and helped drive the brand to reach Billion $ brand status faster than any other P&G brand. Expanded the growth of Fusion globally through the development of all aspects of marketing: commercial innovation, positioning, advertising/marketing, packaging, and go to market.
  • Flycast/Engage (Online Advertising Platform)
    Director, Publisher Relations
    Flycast/Engage (Online Advertising Platform) 1999 - 2001
    Online advertising network acquired by Engage Media and CMGI. Managed web publishers on the Flycast advertising platform for targeted advertising from key brands.
  • Kpmg
    Senior Accountant
    Kpmg 1998 - 1999
    New York, Ny, Us
    Assurance auditor focused on Manufacturing, Retail and Distribution. Key clients included: Nestle, BCBG, Deckers Outdoor Corporation (Ugg, Simple,TEVA).

Annie Oh Skills

Consumer Products Brand Equity Customer Insight Shopper Marketing Cross Functional Team Leadership Brand Management Marketing Strategy Competitive Analysis Product Innovation Consumer Insight Brand Architecture Marketing Global Marketing Segmentation Market Research Marketing Research Trade Marketing Fmcg Market Analysis Innovation Development Categorization Strategic Thinking Consumer Behaviour Market Planning

Annie Oh Education Details

  • Cornell Johnson Graduate School Of Management
    Cornell Johnson Graduate School Of Management
    Master Of Business Administration - Mba
  • University Of California, Berkeley, Haas School Of Business
    University Of California, Berkeley, Haas School Of Business
    Bachelor Of Science - Bs

Frequently Asked Questions about Annie Oh

What company does Annie Oh work for?

Annie Oh works for Brandsafway

What is Annie Oh's role at the current company?

Annie Oh's current role is Marketing and Strategy Executive Leader | Innovation | Digital Experiences | Fortune 500 | MBA.

What is Annie Oh's email address?

Annie Oh's email address is an****@****rig.com

What is Annie Oh's direct phone number?

Annie Oh's direct phone number is +178177*****

What schools did Annie Oh attend?

Annie Oh attended Cornell Johnson Graduate School Of Management, University Of California, Berkeley, Haas School Of Business.

What skills is Annie Oh known for?

Annie Oh has skills like Consumer Products, Brand Equity, Customer Insight, Shopper Marketing, Cross Functional Team Leadership, Brand Management, Marketing Strategy, Competitive Analysis, Product Innovation, Consumer Insight, Brand Architecture, Marketing.

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