As a result of COVID, asked to move back into a marketing role to drive recovery across the IHG co-brand credit card, financial and loyalty partners.• Led strategic marketing plan development to drive recovery through partners – increasing reach through partner channels, managing multi-million dollar co-op budgets to drive direct rooms revenue.• Directly responsible for US co-brand credit card marketing – including card acquisition, card spend and cardmember engagement. • Led effort to evolve cardmember engagement through large-scale loyalty promotions and lifecycle programs. Highlights: Cardmember bonus generated increased promotional engagement, drove incremental revenue compared to comparable members and a 23% increase in cardmembers with at least one promotional stay. • Developed Commercial Partner Marketing Toolkit to allow teams to go-to-market more efficiently by creating a templated approach to marketing regional commercial partners. • Planned and delivered end-to-end marketing plans to support key strategic partnerships including Holiday Inn Club Vacations, The Venetian Las Vegas and Costco. • Managed team through incredibly difficult COVID period, while instilling executional excellence and professional development.

• Delivered comprehensive, first-of-its-kind, B2B Guest marketing plan to support concerted effort to drive loyalty program engagement via Corporate Sales Teams.• Drove effort to integrate Small Business Program into larger loyalty efforts, including opportunity sizing and pitching plan to Senior Leaders.

• Managed activation of multiple partners; driving added value for owners, loyalty members and leveraging partner channels to maximize reach of IHG Masterbrand. Led negotiations, contracting and day-to-day partner management.• Delivered Year 1 end-to-end sponsorship activation at US Open Tennis Championship included VIP hosting, pre-tournament events and full onsite spectator experience. Led cross-functional team to deliver end-to-end guest experience while maintaining primary partner relationship.

• Drove continued growth with key strategic partners including Amazon Audible and Kindle, WSJ and Fuel Rewards/Shell. Highlights: produced $1M+ in retail value to IHG Rewards Club members in 2017, managed development of Audible + InterContinental content collaboration and launched the Kindle benefit for IHG loyalty members.• Led marketing direction for all partners, increasing presence across IHG platforms including new channel placements and enhancements, on-property educational tools and loyalty campaign integrations. • Established cross-division meeting structure creating a platform to share the value of partnerships across business units and generate opportunities to drive business performance through partner assets.

Driving commercial strategy for the Americas through destination and property-specific marketing, B2B and integration of loyalty and IHG hotel brands. • Led creation of new team, driving commercial strategy for the Americas through destination and property-specific marketing, B2B and integration of loyalty into IHG hotel brand marketing. • Developed strategy and lead the execution of IHG portfolio-wide marketing in the region.

Responsible for end-to-end campaign management driving revenue and occupancy lift in focus markets within the Americas region.• Stood up the destination marketing vertical, defining remit and implementing a strong test-and-learn agenda across digital channels. Highlights: Summer “Trip Ideas” promotion drove a 3.2% incremental increase in room nights over control hotels and created a collection of destination content.• Drove a 28% YOY increase in transient leisure nights to The Venetian® and The Palazzo® Las Vegas, an IHG strategic partnership. Worked to streamline processes, integrated the property into loyalty campaigns and created compelling and PR-worthy offers to stretch impact and awareness.• Led execution and marketing of first-ever IHG Cyber Week Sale, generating $4M+ in incremental hotel and ancillary revenue in a 5-day period.

• Provide email strategy and channel expertise to stakeholders, helping to inform contact strategy.• Email campaign management including content direction, segmentation, email production and testing, as well as reporting and analysis.

Responsible for consumer health web properties, tool and microsite development and online consumer marketing initiatives.• Increased average monthly page views by 36% year over year, generating $1.2 million in online revenue through advertising.• Created print and electronic marketing collateral for national campaigns and local office outreach.• Managed the growth of social media properties, including Facebook advertising campaigns.• Conceptualized and managed the development of online and mobile tools including an arthritis health tracker, BMI calculator and online walking tools. • Developed in-depth marketing plans for all online tool and microsite launches. Highlights: marketing efforts for arthritis health tracker web launch led to a 65% increase in registrations over budget; campaign promoting kids’ microsite resulted in an 81% increase in site traffic.• Managed the development of two microsites from wireframes through marketing launch. • Established three new e-newsletter offerings, continually increasing reach while maintaining open and click-through-rates that meet and exceed industry standards.

• Created a multi-channel marketing plan which generated a 550% increase in daily average page views. • Developed Facebook presence for Arthritis Today magazine; increased Twitter following by 60%. • Managed e-newsletter deployments including selecting features, writing marketing copy and proofing campaigns. Page views generated by newsletters increased 87% year over year. CTR for product campaigns showed a 62% increase over campaigns launched before my tenure. • Created wireframes, site map and managed the development of Arthritis Foundation online store.

• Achieved success as e-communication project lead for the Arthritis Foundation’s nationwide movement Let’s Move Together, including a 340% ROI, an increase in click through rate for the fundraising segment by 54% year over year, and development of a strategic communication plan that included a multi-tiered, dynamic approach.• Managed 130-170 e-campaigns per year. Campaigns included event recruitment and fundraising, cultivation, e-newsletters and fundraising appeals. Dynamic content and variable copy used to increase personalization and connection to the cause.• Gathered and analyzed click and open data to make determinations on content for future campaigns. • Streamlined processes when working with other internal departments to ensure deadlines are met and all campaigns are launched on time and without error.

• Effectively planned and executed membership events including branch re-openings, benefit fairs and annual meeting. • Strategically designed credit union marketing collateral including promotional materials, contributing to a $2.5 million gross in new loan dollars.

• Successfully planned and executed 23 events of varying size, managing a $35,000 budget.• Negotiated contract terms with vendors including catering, entertainment, transportation and venues. • Produced unique and creative pieces including quarterly Resident Updates, invitations, flyers and décor.• Actively advertised events via direct mail invitations and email blasts.