By personal request of THG's co-founder John Gallemore and Ingenuity's CEO Hannah Pym was promoted to THG Ingenuity GM of Beauty vertical to head up the digital marketing and ecommerce teams overseeing client relationships for the brands; Boots Wallgreen Alliance, No.7, Nuxe, Elemis, Neal's Yard Remedies, Omorovicza, Burt's Bees, PZCussons, Saint Tropez, Sanctuary Spa, Fudge, Daimon Barber, Rabot 1745, Note Beauty, Creed & Revolution Beauty.

Responsible for the £75m annual turnover of Southern & Western Europe. Reporting directly into the CEO. Responsible for the Regional Manager, Head of Brand Marketing, Head of Ecommerce & Performance, and Senior Acquisition Manager, overseeing a total regional team of 24. Overall responsibility and ownership for the annual Territory PnL, sales, growth strategy offline and online and brand identity for MyProtein; delivering annual budgets and producing a detailed business operating plan and digital marketing strategy.

Managing the Digital Ecommerce team, consisting of 12 websites across UK, US, CN, ES, DE & FR locales. Overall responsibility of the Digital Ecommerce Performance, Strategy, Budgets & PnL of THGBrands' Portfolio, including brands Illamasqua, ESPA, Mama mio, Mio Skincare & Grow Gorgeous. Included the execution of two large successful migration projects for THG's 2017 Acquisition brands ESPA & Illamasqua into the THGBrands Digital Ecommerce team, working alongside UX, Tech, DBA, design, digital marketing and front end development teams.

Ecommerce Manager – THGBrands - UK & USOverall responsibility for the P+L, KPIs and growth strategy; including forecasting, & building promotional strategy in line with growth targets while translating the brand identity to the websites for Mio & Mama sites.Management of the international team; who have ownership of the brands in UK, US, Spain, France, Germany & China – helping to drive e-commerce strategy, focus & ownership of all KPIs for respective sites, including outreach, PR, product content, social media, articles. Leading US marketing strategies and working in synergy with paid and non-paid channels.

•Overall responsibility for the P+L, results, forecasting, YOY growth strategy, GP targets and brand identity of the The Hut Group’s eCommerce companies Mankind.co.uk & HQhair.com with sole responsibility of overall site revenue targets. Supporting with ecommerce for LookFantastic, Glossybox & Subscription boxes for Mankind's Grooming Box, LookFantastic Beauty Box & the THG Beauty Advent Calendars & Baubles.• Ownership and management of the THG brands - including product content & digital merchandising initiatives. • Identifying new and innovative strategies to drive traffic to the site as well as developing and improving conversion from existing traffic through Omni channels to improve YOY growth. • Leading and team project management. • Developing relationships with key partners, prioritizing new customer acquisition at the lowest cost possible. • Working in synergy with the rest of the Health & Beauty team, buying, merchandising, external brands and marketing to identify NPD, new growth opportunities and ways in which to improve brand reputation and presence internationally. • Delivering the best in class customer experience partnering closely with UX team, design and editorial teams to brief and build engaging product pages that provide the customer with relevant information, advice and conversion opportunity. • Using in-house data & technology platform, liaising with customer science analysists and using a variety of analytical tools and numerical data to drive all decisions and strategies based on KPIs. • Delivered HQ reposition stage of re-brand with customer science and Google team, resulting in repositioning of the category mix and forecasting new PnL. • Managing a full site re-brand project.

Founder of AR Enterprise. Founded company in January 2011 and began trading online retail sales in women's fashion and accessories.• I set up my own company trading women’s fashion online• Created a website and sourced international suppliers from Hong Kong and China, negotiating to achieve the most competitive price possible• Initiated a system of drop shipping with local manufacturers to reduce overheads and stock inventory costs enabling me to sell products without spending any initial capital, improving net profit• Managing postage and distribution of my products to customers• Developed good customer service mind-set to keep customers satisfied• International supply chain and marketing experience

• 12 Months living and working in the South of France as an Executive Sales Assistant for the International Directors of IPAG whilst on a placement year• Approaching prospective University partners by phone and arranging meetings on campus to sell the benefits of international pairing• Meeting face to face with decision makers with the outlook of agreeing between 2-9 student placements per year• Organising large marketing events with 300+ attendees, to publicise IPAG• In addition to my sales targets and responsibilities, I was also involved in the translation of Legal documents as well as organising international travel, diary & invoice management for clients across the world (Monaco, Paris, Istanbul, Sweden, USA, Canada, China)Key achievements:• Achieving 70 agreed partnerships with international university partners• Average of 5 student placements per partner with €14,000 revenue per student• Within a 12 month period reached total revenue of €4,900,000