Annie R. Email & Phone Number

New York, NY, US

• Manage organic social, email, and web marketing.

• Developed and executed content strategy for Food Tank during Climate Week across Instagram, Facebook, LinkedIn, TikTok, and YouTube shorts, resulting in 100% increase in average engaged users and three influencer.
• Executed media outreach to assemble climate journalists for a reporter roundtable at COP29.

New York, New York, United States

• Led digital media campaigns that resulted in growth of 300K+ new followers across X, Meta, LinkedIn, TikTok, Threads, and Google.
• Managed an in-house team of one full-time associate and 10 vendors, along with $500K annual ad budget to deliver results at an average of 3x the non-profit benchmark on LinkedIn, Meta, and X.
• Developed written, video, and graphic design content that doubled engagement rate and grew our subscriber base to over 1 million, while driving web traffic from targeted regions.
• Launched TikTok and grew account to 40K+ followers in 2 years.
• Advanced senior leaders’ thought leadership through a strong LinkedIn strategy, analytics reporting, and video content production.
• Represented the Foundation at COP26, COP27, & COP28, spearheading a digital campaign that achieved 2 billion+ impressions by distributing toolkits to 70+ partners in support of climate action.

New York, New York, United States

• Part of the team that launched the #LetsChangeEnergy campaign, a Shorty Award Finalist.
• Created and managed the social media calendar for both the Foundation and senior leader accounts that adhered to brand voice and messaging.
• Wrote monthly newsletter content as well as website material based on meetings with program teams from across the Foundation.
• Used GA and Tableau to develop in-depth analytics reports. Build monthly analytics reports using SocialBakers and Netbase to distill learnings and drive optimization.
• Managed community engagement and moderated online conversations with RF's digital community.
• Drafted monthly external newsletter.

New York, New York

• Increased IPI’s social following by 61% on all platforms and 304% on LinkedIn in 2020.
• Produced second most popular political analysis piece in 2019 on women’s rights.
• Hosted Twitter panel that accumulated 6.8 million+ impressions and 1,700 engagements.
• Wrote and edited pieces on peace, security, gender, humanitarian affairs, and sustainable development. Created original graphics and videos.
• Attended and live-tweeted 100+ events/year and produce summaries for the IPI website.
• Developed social strategy for 50th anniversary campaign. Re-wrote web style guide.

New York, New York

• In the Department of Peacekeeping Operations, worked under the Special Coordinator, Jane Holl Lute in the Office of the Special Coordinator on Improving UN Response to Sexual Exploitation and Abuse (OSC/SEA).
• Assisted in drafting proposals in development of a smartphone application to be made available globally.
• Edited and proof-read a Manual for system-wide distribution on prevention and response to SEA.
• Assisted in preliminary drafting of 2018 Special Measures Report of the Secretary-General.
• Drafted an FAQ to resolve common misconceptions relating to sexual exploitation and abuse.
• Responded to newly published resolutions and became familiar with international humanitarian law regarding SEA.

Montreal, Canada Area

• Solicited submissions, delegated editorial board, collected and edited articles in English and Spanish for the journal.
• Laid out the 100+ page journal using Adobe InDesign.
• Coordinated printing with local press.
• Instituted a new copyright policy.
• Spearheaded process of transition to Open Access Journal platform.

Montreal, Canada Area

• Led discussion on race and colonialism in first year residences to encourage development of safer spaces on campus.
• Connected with students through multimedia learning tools, and engaging discussion on racism in university setting.
• Attended six hour training on harm reduction and anti-oppressive discourse.
• Co-led three three-hour-long workshops which included answering questions, and facilitating dialogue.

Madrid Area, Spain

• Introduced interactive study methods and games.
• Practiced listening comprehension, speaking, reading and writing with students ages 9 and 11.

Montreal, Canada Area

• In charge of coordinating the yearly gala, Tales of Triumph.
• Led meetings, took minutes, delegated action items to the events committee.
• Communicated with local award nominees for "woman entrepreneur of the year."
• Raised money to implement future development projects through ticket sales for the event as well as organizing silent auction and arranging raffle donations.
• This position required impeccable communication skills - online and in person, as well as competency in organization and multitasking.

• Acted as a bridge between Montreal-based organization and Bolivian artisans in the implementation of entrepreneurship training to empower women artisans.
• Communicated with Bolivian artisans via Skype to encourage meeting monthly production goals and to develop systems of sales.

Montreal, Quebec

• Led weekly classes in vinyasa yoga for university students to promote effective stress management.

Bachelor Of Arts (B.A.), Hispanic Studies Major, Political Science Minor

Activities and Societies: Editor-In-Chief of VOCES Academic Journal, Race Project Workshop Facilitator, Writer at Her Campus McGill.

Estudiante Visitante, Facultad De Filosofía Y Letras

Activities and Societies: I was involved with the Erasmus Students'​ Network, attending events and language exchanges with international.