Communications professional with experience developing campaigns that surpass their advocacy goals; a multilingual creative thinker who aims to use her skill set to promote social good. Background in Spanish literature and international relations from McGill University.
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Social Media ManagerHandsome Brook FarmsNew York, Ny, Us -
Marketing CoordinatorPediatric Retinal Research Foundation Nov 2024 - Present• Manage organic social, email, and web marketing. -
Communications ConsultantFood Tank Jul 2024 - Present• Developed and executed content strategy for Food Tank during Climate Week across Instagram, Facebook, LinkedIn, TikTok, and YouTube shorts, resulting in 100% increase in average engaged users and three influencer partnerships in one weeks.• Executed media outreach to assemble climate journalists for a reporter roundtable at COP29. -
Digital Media ManagerThe Rockefeller Foundation Oct 2022 - Oct 2024New York, New York, United States• Led digital media campaigns that resulted in growth of 300K+ new followers across X, Meta, LinkedIn, TikTok, Threads, and Google.• Managed an in-house team of one full-time associate and 10 vendors, along with $500K annual ad budget to deliver results at an average of 3x the non-profit benchmark on LinkedIn, Meta, and X.• Developed written, video, and graphic design content that doubled engagement rate and grew our subscriber base to over 1 million, while driving web traffic from targeted regions.• Launched TikTok and grew account to 40K+ followers in 2 years.• Advanced senior leaders’ thought leadership through a strong LinkedIn strategy, analytics reporting, and video content production.• Represented the Foundation at COP26, COP27, & COP28, spearheading a digital campaign that achieved 2 billion+ impressions by distributing toolkits to 70+ partners in support of climate action.• Organized LGBTQ Pride event focusing on equity in the US South. -
Digital & Social Media Senior AssociateThe Rockefeller Foundation Jul 2020 - Oct 2022New York, New York, United States• Part of the team that launched the #LetsChangeEnergy campaign, a Shorty Award Finalist.• Created and managed the social media calendar for both the Foundation and senior leader accounts that adhered to brand voice and messaging.• Wrote monthly newsletter content as well as website material based on meetings with program teams from across the Foundation.• Used GA and Tableau to develop in-depth analytics reports. Build monthly analytics reports using SocialBakers and Netbase to distill learnings and drive optimization.• Managed community engagement and moderated online conversations with RF's digital community.• Drafted monthly external newsletter. -
Assistant Web EditorInternational Peace Institute (Ipi) Feb 2018 - Jul 2020New York, New York• Increased IPI’s social following by 61% on all platforms and 304% on LinkedIn in 2020. • Produced second most popular political analysis piece in 2019 on women’s rights. • Hosted Twitter panel that accumulated 6.8 million+ impressions and 1,700 engagements. • Wrote and edited pieces on peace, security, gender, humanitarian affairs, and sustainable development. Created original graphics and videos.• Attended and live-tweeted 100+ events/year and produce summaries for the IPI website. • Developed social strategy for 50th anniversary campaign. Re-wrote web style guide. • Supervised communications interns.• Wrote Global Observatory analysis on sexual exploitation and abuse in UN peacekeeping. • Produced graphics, GIFs, and videos (Adobe Photoshop, InDesign, Illustrator, and Premiere Pro). • Met with external partners to develop event promotion strategies.• Created original content to communicate IPI’s work in a web/social media friendly format, including the production of web write-ups, graphics, GIFs, text, and videos.• Produced posts for the Twitter, Instagram & Facebook accounts of IPI, including the Global Observatory.• Wrote, edited, and supported the work of the Global Observatory.• Wrote summaries and other text for the IPI website.• Coordinated videos and photos.• Research related to social media outreach. -
Intern, Office Of The Special Coordinator On Improving Un Response To Sexual Exploitation & AbuseUnited Nations Oct 2017 - Feb 2018New York, New York• In the Department of Peacekeeping Operations, worked under the Special Coordinator, Jane Holl Lute in the Office of the Special Coordinator on Improving UN Response to Sexual Exploitation and Abuse (OSC/SEA).• Assisted in drafting proposals in development of a smartphone application to be made available globally.• Edited and proof-read a Manual for system-wide distribution on prevention and response to SEA.• Assisted in preliminary drafting of 2018 Special Measures Report of the Secretary-General.• Drafted an FAQ to resolve common misconceptions relating to sexual exploitation and abuse.• Responded to newly published resolutions and became familiar with international humanitarian law regarding SEA.• Created comprehension charts of newly passed reports to facilitate drafting future office publications. -
Editor In Chief Of Voces JournalMcgill University - Faculty Of Arts Sep 2016 - Apr 2017Montreal, Canada Area• Solicited submissions, delegated editorial board, collected and edited articles in English and Spanish for the journal.• Laid out the 100+ page journal using Adobe InDesign.• Coordinated printing with local press.• Instituted a new copyright policy.• Spearheaded process of transition to Open Access Journal platform. -
Workshop Facilitator, Mcgill Residence Anti-Oppression ProjectMcgill University Jan 2017 - Feb 2017Montreal, Canada Area• Led discussion on race and colonialism in first year residences to encourage development of safer spaces on campus.• Connected with students through multimedia learning tools, and engaging discussion on racism in university setting.• Attended six hour training on harm reduction and anti-oppressive discourse.• Co-led three three-hour-long workshops which included answering questions, and facilitating dialogue. -
English Second Language TutorAprender Inglés Jugando Con... Jan 2016 - May 2016Madrid Area, Spain• Introduced interactive study methods and games.• Practiced listening comprehension, speaking, reading and writing with students ages 9 and 11. -
Project Coordinator, Event'S CommitteeArtistri Sud Sep 2014 - Apr 2015Montreal, Canada Area• In charge of coordinating the yearly gala, Tales of Triumph.• Led meetings, took minutes, delegated action items to the events committee.• Communicated with local award nominees for "woman entrepreneur of the year." • Raised money to implement future development projects through ticket sales for the event as well as organizing silent auction and arranging raffle donations.• This position required impeccable communication skills - online and in person, as well as competency in organization and multitasking. -
Artisan Support CoachArtistri Sud Jan 2014 - Jun 2014• Acted as a bridge between Montreal-based organization and Bolivian artisans in the implementation of entrepreneurship training to empower women artisans.• Communicated with Bolivian artisans via Skype to encourage meeting monthly production goals and to develop systems of sales. -
Yoga Instructor At More Houses, Mcgill Freshman ResidenceMcgill University Nov 2013 - Jan 2014Montreal, Quebec• Led weekly classes in vinyasa yoga for university students to promote effective stress management.
Annie R. Education Details
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Hispanic Studies Major, Political Science Minor -
Facultad De Filosofía Y Letras
Frequently Asked Questions about Annie R.
What company does Annie R. work for?
Annie R. works for Handsome Brook Farms
What is Annie R.'s role at the current company?
Annie R.'s current role is Social Media Manager.
What schools did Annie R. attend?
Annie R. attended Mcgill University, Universidad Autónoma De Madrid.
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