Latitude Health is a leading management consultancy specialized in healthcare industry in China. We have three parts of business, 1) LH Views (Cunfuriji) which offers policy studies and views on market trends; 2) LH Insights which includes our healthcare think tank, primary care research center and health investment database; 3) consulting services including strategy consulting and investment consulting. We service key healthcare companies in China in areas including hospitals/clinics, health insurance, pharma, medical device, senior care and digital health.

•Strategy planning for Cigna's health business in China•Develop and execute health insurance business strategy in mainland China including health product strategy, JV health business expansion, distribution channel strategy, marketing strategy• Market analysis to support expansion of health business including analysis on policy, consumer demands, product comparison, competitor analysis, financial forecasting, etc• Develop digital health strategy and provider partnership to ally with insurance products, to enhance customer engagement and health cost control using digital health tools and service models • Lead cross-functional team in product design, market feasibility analysis, cost benefit evaluation, customer feedback analysis to drive business growth and enhance core competency • Merger and acquisition screening, partnership development

Freelance writing/strategic advising on healthcare industry, investment opportunities, mobile health, hospital investment, etc

(Managerial position, reporting to Chief Strategy Officer based in US)Strategic planning and project management • Develop WellPoint China strategy and lead strategy project execution, offer strategy consultation to executive team and board members in both China and US• Conduct macro economy and market research to identify opportunities to accelerate WellPoint business growth in China• Identify potential business partners, offer strategic recommendations to executive team, participate in negotiations• Lead cross-functional teams in projects including investment, M&A, partnership establishment• Initiator and project leader of health management program in ChinaStrategy and market research • Lead the strategy team to conduct strategic and market research on health reform, policies, insurance industry, health services and other health related areas; generate implications for China business• Interpret market data, policy, industry trends and implications for WellPoint China business to executive team and board members • Develop research and financial methodologies in strategy and market analysis • Competitor analysis (finance, shareholder structure, China strategy, marketing and branding strategy, etc)

• Project manager of data analytical report “Eye On FDA” about medical device approval trends and focuses • Project manager of the research on merger and acquisition of major medical device companies in US• Conducted financial statement analysis of listed medical device companies

• Led a team of four researchers on writing analytical reports on TMT sector (Technology, Media and Telecom), major focuses include merger and acquisition, China entry, investment, IPO, financial results, and policies• Conducted interviews with policy makers and company officials to support research projects • Market research, competitor analysis and financial analysis of TMT companies

• Conducted research on multinational company's China entry and localization strategies• Brand strategy analysis of major US retail companies in China• Published "Who's getting there right" on TIME Oct 2004 issue (about 5 US retail companies' China strategy)