Lead overall partner marketing and marketplace strategy, go-to-market plan and execution in Greater China, SMB and Startup field marketing in China, annual flagship event design and execution.

Lead the overall marketing strategy, execution and communication for Channel and Partner Ecosystem Business Unit. Focus Area cross channel expansion, channel enablement (IBM Channel University) and joint marketing program in Cloud, AI and System HW.

Lead IBM Power System marketing include product branding, communication, marketing program design, demand generation activity execution and channel marketing.

Lead marketing program design, execution and communication for Mid-market/Samll&Medium Enterprises, and Geo expension in remote cities. Drive go to market. Identify business growth area, and design integrated marketing plan, Work with brand team for offering/solution plan, Develop value proposition to business partner and customer, Drive planning and execution of routes to market initiative, Facilitates enablement support to sellers/delivery channels. Design and integrate demand generation tactic based on customer needs aligned to industry, operating environment and point-product selling opportunities.

Support Public Sector BU to achieve and exceed GCG revenue and profit plan, implement GCG growth strategy and business plan, Deploy and enable WW initiatives and programs, Industry and Account planning, Mega deal and long lead time deal management system, high margin business focus, client value projects, sales resource optimization. Drive end to end sales management processes and disciplines.

Branding campaign，Flagship event execution，and field marketing program design and execution.