Streetwise Consulting Group provides modern marketing technology talent to the Bay Area’s top companies. We are experts in product marketing, analytics, demand generation, field marketing and more and have experience across a broad spectrum of companies including early and late stage start-ups as well as public companies. We specialize in filling short and long-term gaps and providing veteran part-time talent where a full-time hire might not yet be needed.To inquire about help, please contact us at hello@streetwiseconsultinggroup.com or visit our website streetwiseconsultinggroup.com.Clients include: Salesforce, Automation Anywhere, ClearSlide, Solvvy, Enquero, productboard, Negotiatus and more.

• Drove product management and business ops for Windows gift cards worldwide—launching in 43 countries. Collaborated across teams and communicated the goals and strategy for gift cards to stakeholders company-wide. Developed processes to streamline gift card promotions, improved partner-paid solutions and drove the creation of a retail sales person seeding program.• Improved reporting and performance tracking for Windows gift cards and managed feature requests with engineering.• Managed the operations process and conducted monthly business reviews for the Windows Global Commerce team in China with the field and key partners. Drove the implementation of key programs with Alipay/Alibaba, Tencent, Sina and China UnionPay.

• Led product management and drove the go-to-market plan of record for the Windows gift card. Defined target markets, retailers, denominations and form factors. Ran daily operations war room meeting with key stakeholders to ensure a successful product launch.• Supported marketing planning for the Windows gift card launch. Managed team SharePoint site and assisted with creation of core decks and messaging. Defined launch timelines, organized workstreams and served as the liaison to internal partner teams.• Defined promotional gift card usage policy for Windows and Windows Phone. Developed a request form for internal teams to nominate promotions and worked with legal teams to ensure compliance with Microsoft policies.

• Managed cross-functional Business Enablement v-team aimed at onboarding disparate sales teams to a centralized CRM system. Ran weekly meetings and managed agendas, comms and action items. Maintained team SharePoint site and “deployment tracker” scorecard. Organized onboarding workstreams.• Designed and executed strategic sales campaigns. Successes include a campaign cross-selling CRM Online to Office 365 customers that resulted in a 38% conversion of leads to opportunities and the launch of an Office 365 pre-sales nurture program that provides trial customers with interactive workspaces customized with materials relevant to their experience.• Supported FY14 Business Enablement planning. Assisted with vision articulation and creation of core decks. Ensured compliance with planning deadlines and helped set up alignment efforts with stakeholders.

Product Manager, Office 365, 2008-2012• Managed the creation of core product content including: Product guide, reviewer’s guide, guided tour, datasheet, service description and walking decks. Used research to create value prop, core scenarios and benefits used in advertising and sales campaigns. • Conducted detailed competitive analysis and provided insights to influence next generation product evolution.• Developed strategy for getting started, usage and cross-sell programs. Created customer feedback programs for Beta and led the early strategy and recruitment of top small businesses into the customer evidence program.Product Manager, Office Live Small Business, 2008-2012 • Responsible for growth, usage and GTM strategies, as well as day-to-day business and operations management of a leading small business-focused cloud service with more than 3 million users. Ensured that current end-user, advertiser and strategic partner needs were being met. Worked closely with engineering, support and PR teams to execute plans.• Introduced customers to Office 365 and developed a detailed plan to transition the all-up service and customers to the new service. • Designed and executed multiple customer campaigns to improve product usage and reduce costs: • Developed a getting started program that resulted in a 24% increase in authenticated page views among new users. Voted winner of Microsoft Business Division-wide “Digital Marketing Idol” contest by peers for campaign. • Executed a plan to transition 550k customers from free to paid custom domain offerings. Exceeded conversions goals by more than 25% and saved the company more than $4 million annually in domain registration costs.• Planned and executed a campaign to decommission more than 1.3 million inactive accounts prior to the migration to Office 365, saving the company more than $4.5 million in migration and promotional costs.

• Conducted research to determine key customer scenarios for use in messaging and advertising.• Designed template content for service launch and proposed plan to integrate service with the Office Online website.

• Planned and managed marketing, branding and advertising projects for local technology companies including Microsoft, WildTangent and Getty Images. Managed day-to-day relationships on smaller accounts and provided support on larger accounts.• Created and managed new business strategy and development plan for Bellevue office.

• Developed in-product communications experience and website design for consumer security software service.• Conducted competitor research and utilized findings into Reviewer’s Guide and Rude Q&A documents.• Ran communications program to keep internal and external partners informed about product developments.