Annie Andrade Email & Phone Number

Adelaide, Sa, Au

Australia

• Strategise and create comprehensive marketing and public relations campaigns to enhance brand visibility and reach.• Collaborate with cross-functional teams to ensure the integration of marketing efforts across various channels and platforms.• Utilise market research and industry insights to inform campaign development and optimise effectiveness.• Facilitate effective communication and collaboration between different departments within the organisation.• Ensure that marketing strategies align with overall business goals and objectives.•Work closely with internal teams, such as sales, product development, and customer service, to create cohesive and synchronised campaigns.•Cultivate relationships with both internal teams and external partners to maximise the impact of marketing initiatives.•Collaborate with external stakeholders, such as retailers, to develop mutually beneficial partnerships and opportunities.•Act as a liaison between the organisation and its partners to ensure a unified and consistent message.•Plan and execute national marketing events with a focus on engaging the retail community.•Develop strategies to drive adoption of products or services within the retail sector.•Leverage promotional activities and incentives to encourage participation and support from retailers.•Analyse market trends and consumer behaviour to tailor adoption strategies for maximum impact.• Manage catalogue, promotional advertisements, POS, branded merchandise, and retailer communications.

Adelaide, South Australia, Australia

• Analyse the water industry to develop campaigns and new concepts to maintain existing clients and obtain new market share. • Develop strategic marketing initiatives and activities.• Implement marketing plans that include print, broadcast and online content.• Create branded advertising campaigns, and support the marketing and design teams by coordinating and collating content.• Design B2B and B2C marketing plans that include marketing strategies, loyalty, positioning, among others; considering branding, channel development, marketing mix, budget and resources, and management indicators.• Understand and socialise the needs of customers, based on preferences and market trends with the intention of generating a memorable experience for the user. • Direct the creative process prior to the launch of new products and campaigns, implementing brand guidelines regarding the use of logos and other marketing assets to ensure consistency with the corporate identity. • Oversee the development of campaigns and projects to ensure marketing objectives. • Coordinate the development of marketing collaterals following brand guidelines and an appropriate selection of elements to ensure brand identity.

Ecuador

• Develop strategic marketing initiatives and activities.• Create branded advertising campaigns, and support the marketing and design teams by coordinating and collating content.• Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing.• Coordinate marketing and press events, including overseeing operations, managing registrations, coordinating with vendors, creating itineraries, and ordering marketing collateral.• Assist with developing and managing content and social media marketing programs, including blogs and public relations efforts.• Evaluate and monitor campaign performance on an ongoing basis by analysing key metrics and creating comprehensive reports.• Conduct market research and identify trends.

Ecuador

• Define marketing strategies and campaigns based on the product life cycle, in order to generate association and brand awareness, increase market share and attract new customers.• Design marketing plans that include marketing strategies, loyalty, positioning, among others; considering branding, channel development, marketing mix, budget and resources, and management indicators.• Analyse consumer behaviour based on existing information in the marketplace to create new positive experiences based on identified insights for the creation of campaigns and content generation.• Design micro marketing plans for specific market segments based on demand or trends.• Direct the creative process prior to the launch of new products and campaigns, implementing brand guidelines regarding the use of logos and other marketing assets to ensure consistency with the corporate identity.

Ecuador

• Identify research needs, execute research studies and projects, and analyse research in order to identify opportunities.• Align strategic goals and marketing plans with Banco Guayaquil and Amex to assess the success of marketing initiatives aimed at growth and business impact of brands.• Coordinate launches of products and services with a differentiated value proposition through the different channels based on each target.• Analyse market trends and requirements to ensure marketing strategies are aligned with the latest practices.• Develop digital marketing plans proposing strategies based on product characteristics, demand, prices, advertising and market places to enter.• Create strategic routes to consolidate product concepts from their conception, validation, analysis, measurement and iteration.• Create business cases to drive key digital marketing decisions that measure the impact of campaign innovation based on data science and measured through metrics and dashboards.• Understand and socialise the needs of customers, based on preferences and market trends with the intention of generating a memorable experience for the user.

Ecuador

• Consult clients about objectives and requirements of projects.• Formulate a plan and present it to senior management or a client.• Carry out quantitative or qualitative research.• Design specific research methods such as questionnaires.• Utilise statistical software to manage and organise information monitoring the progress of research projects.• Manage and organise information with statistical software conducting qualitative or quantitative surveys.• Analyse and interpret data to identify patterns and solutions, including surveys and focus group transcripts.• Remain fully informed on market trends, other parties researches and implement best practices.

Master'S Degree, Communication And Media Studies

Certified Digital Marketing Professional, Marketing

Master'S Degree, Customer Experience

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Diploma Of Education, Project Management

Bachelor'S Degree, Marketing Engineer