Annie Balant, Mba Email & Phone Number

Canada

Insights for global health care consulting firm

Canada

Brampton, Ontario, Canada

Led quantitative research for Shoppers Drug Mart, both retail and pharmaceutical, as well as PC Financial, PC OptimumAchievements include· Enterprise wide strategy projects for Shoppers Drug Mart brand;· Identifying strategies to grow areas of Shoppers Drug Mart branding as retailer (Beauty, OTC, Pharma);· Evangelizing vision for SDM brand across senior management team;· Designing research and strategy roadmap for SDM Beauty;· Growing business for seniors and caregiver in pharma;· Identifying and addressing challenges and solutions for the Love You by Shoppers charity; · Addressing branding, differentiation and services issues with grocery pharma business;· Pharmaceutical expertise in diabetes, hypertension, OAT, medication reviews, injectibles, pharma services, digital pharmacy;· Ethnographic interviewing with customers and LCL/SDM executives to strengthen empathy for customer; · Improving Shoppers Drug Mart omnichannel advertising

Toronto, Canada Area

Maternity leave contract, in client facing custom research role, working in Market Understanding and Strategy.Working with CPG and Retail clients to provide expert research advice to solve complex business issues.

Key Themes: Client success creation, consulting to optimize insights, brand developmentLed complex custom research projects from start to finish. Key themes include brand awareness and brand understanding, customer journey, consumer behavior, B2B decision makers as well as global studies.As part of a major repositioning of company, developed key brand attributes of brand personality and tone for the strategy.Boosted brand re-launch collateral by writing copy for repositioned website, driving new leads.Targeted proposal writing and business development. Created new pieces of targeted collateral, as part of the new business positioning.Created thought leadership blogs and articles, to continue to advance business.

Toronto

Ensured client success by leading custom research projects of greatly varying complexity. Key themes include brand funnel, brand understanding, market understanding, pricing and forecasting, packaging design and optimization. Studies included advanced analytics such as conjoint, TURF, MaxDiff etc. Key member of team responsible for growing the agency vertical; was directly responsible for substantively growing business and bringing in new clients and new revenue.Took underperforming team and created powerful unit for driving new business. Built strong interdepartmental relationships to drive greater client satisfaction.Composed articles for thought leadership marketing communications.

Managing a team of researchers working with Sparq, focusing on B2B clients.

As an Account Manager, I manage key clients and ensure we deliver outstanding, actionable results in custom research. Responsible for budgets, bringing in new business and growing our internal knowledge by sharing my considerable experience (especially online and panel experience) internally.

Business development, proposal writing and pitch development, client management. Panel expertise and consulting, online and other methodological advice.

Researcher for AdLab, a proprietary CG advertising research methodology. Worked in quali-quant evaluation of various research media.

Manager of the Best Companies to Work for study, (conducted in partnership with the Globe and Mail's Report on Business). Researcher working in employee engagement and loyalty projects.

Mba, Marketing, Industrial Relations

Hons Ba, Specialist In History, Major In English

Activities and Societies: Wrote for school newspaper