Annie Beringer Email & Phone Number

Burlingame, California, US

• SaaS clients / projects include:
• Microsoft (SQL Server & Partner prog) — Product strategy, QA, messaging
• Skytap Cloud — Messaging framework and GTM strategy
• Avi Networks (SDN) — Customer portal/Salesforce integration
• Shiftboard (Workforce Mgmt) — Android UX, QA/Jira, mssg/content
• Basho (NoSQL) — HTML product demos, competitive research, GTM

• Member of the founding team at angel-funded CloudOpt (SD-WAN / Speed-as-a-Service). Cross-functional role included end-to-end product strategy and implementation, customer engagement, and go-to-market:
• Defined product strategy for WAN acceleration from pre-launch to sale of the technology
• Led partner development, product positioning, and pricing
• Developed website/e-comm, buy flow, and web lead-to-sale process
• Acted as agile scrum master
• Supported sales w/Salesforce administration, lead gen, and alpha and beta customer programs

Seattle, Washington, US

• Managed outbound product management for BIG-IP WebAccelerator, WANJet, and WAN Optimization Module, including: GTM strategy and implementation; customer mtgs, persona development; product launches, press/analyst/sales.
• Led initiative to streamline comms between product, dev, marcom, sales, and press/analyst relations. Consolidated launch kickoff mtgs saving 430 hours/monthly across all teams. Developed and documented processes and.
• Created BIG-IP 10.0 beta program, incl. customer recruitment

With 10-days notice, arranged for Nobel Peace Prize winner, Professor Muhammad Yunus, and an 80-member delegation from Bangladesh to attend the Nobel Prize ceremonies in Oslo, Norway, and then continue on a public relations tour of London and Paris. Responsibilities included: - Chartering a Boeing 767 to fly Bangladesh–Oslo–London–Paris - Negotiating.

US

• Managed GTM for biometric authentication security products, incl. naming, packaging design, release notes, EULAs, BOMs, first article inspections, mssg, sales training, collateral, and web content
• Established market research program, incl. usability testing, focus groups, user interviews; analyst relations, and competitive research
• Rescued project to switch marquee product from software-only to appliance-based. Became expert at triaging bugs!

Seattle, WA, US

• Developed strategy and managed projects to increase media attention and fundraising opportunities. Directed and implemented local government relations. Managed annual strategic plan, $150,000 operating budget.
• Assembled and managed consortium of 19 organizations—Partners for Public Education on Clinical Research—including the University of Washington, Swedish Medical Center, and Benaroya Research Institute
• Drew major media coverage and 2,500 people to celebrate the new Public Health Sciences building opening
• Managed 25th anniversary celebration that drew blanket local media coverage, including: a 2-day open house (300 volunteers and 2,500 guests); a major fundraising event; a PR blitz; “Hutch Day” at the Pike Place Market.
• Established “President’s Round Table,” a monthly meeting bringing together prominent community leaders and scientists to discuss current scientific findings
• Managed creative, production, and distribution processes for all related collateral materialPUBLIC POLICY

Seattle, WA, US

Founded the Hutchinson Center’s community outreach program. - Established tour and speakers bureau program reaching 3,500 people per year - Produced a video tour to broaden public access to Fred Hutch - Created an annual scientific symposium for 400 high school students, drawing significant media attention. Secured $100,000 donation to continue the program.