Annie Beringer Email & Phone Number

Burlingame, California, Us

SaaS clients / projects include:• Microsoft (SQL Server & Partner prog) — Product strategy, QA, messaging• Skytap Cloud — Messaging framework and GTM strategy• Avi Networks (SDN) — Customer portal/Salesforce integration• Shiftboard (Workforce Mgmt) — Android UX, QA/Jira, mssg/content• Basho (NoSQL) — HTML product demos, competitive research, GTM• Limelight Networks (CDN) — Product definition and implementation• Verisk Financial (Finance/Payments) — Product marketing/GTM• Other tech startups and medium-sized enterprises

Member of the founding team at angel-funded CloudOpt (SD-WAN / Speed-as-a-Service). Cross-functional role included end-to-end product strategy and implementation, customer engagement, and go-to-market:• Defined product strategy for WAN acceleration from pre-launch to sale of the technology• Led partner development, product positioning, and pricing• Developed website/e-comm, buy flow, and web lead-to-sale process• Acted as agile scrum master• Supported sales w/Salesforce administration, lead gen, and alpha and beta customer programs• Led GTM, incl. company naming/logo/branding; SEO/analytics, social, mssg/content creation, customer/investor PPTs, trade shows/collateral

Seattle, Washington, Us

• Managed outbound product management for BIG-IP WebAccelerator, WANJet, and WAN Optimization Module, including: GTM strategy and implementation; customer mtgs, persona development; product launches, press/analyst/sales enablement; and content development (incl: collateral, podcasts, pitch decks, case studies, white papers, trade show prep, etc.).• Led initiative to streamline comms between product, dev, marcom, sales, and press/analyst relations. Consolidated launch kickoff mtgs saving 430 hours/monthly across all teams. Developed and documented processes and procedures, incl. 5P templates, global marketing calendar, launch timeline, launch checklist, launch kickoff mtgs.• Created BIG-IP 10.0 beta program, incl. customer recruitment

With 10-days notice, arranged for Nobel Peace Prize winner, Professor Muhammad Yunus, and an 80-member delegation from Bangladesh to attend the Nobel Prize ceremonies in Oslo, Norway, and then continue on a public relations tour of London and Paris. Responsibilities included: - Chartering a Boeing 767 to fly Bangladesh–Oslo–London–Paris - Negotiating contracts for all hotels, ground transportation, meals, and entertainment during the busy and already overbooked holiday season - Juggling multiple and conflicting itineraries and events for sub-groups within the delegation

Us

• Managed GTM for biometric authentication security products, incl. naming, packaging design, release notes, EULAs, BOMs, first article inspections, mssg, sales training, collateral, and web content• Established market research program, incl. usability testing, focus groups, user interviews; analyst relations, and competitive research• Rescued project to switch marquee product from software-only to appliance-based. Became expert at triaging bugs!

Seattle, Wa, Us

Developed strategy and managed projects to increase media attention and fundraising opportunities. Directed and implemented local government relations. Managed annual strategic plan, $150,000 operating budget, negotiations for additional funding, as well as hiring, training, and supervising community outreach coordinators and volunteers.PROJECTS concentrated on building coalitions and event-focused initiatives:• Assembled and managed consortium of 19 organizations—Partners for Public Education on Clinical Research—including the University of Washington, Swedish Medical Center, and Benaroya Research Institute • Drew major media coverage and 2,500 people to celebrate the new Public Health Sciences building opening• Managed 25th anniversary celebration that drew blanket local media coverage, including: a 2-day open house (300 volunteers and 2,500 guests); a major fundraising event; a PR blitz; “Hutch Day” at the Pike Place Market; and a luncheon with Ted Kennedy, Jr. as a keynote speaker• Established “President’s Round Table,” a monthly meeting bringing together prominent community leaders and scientists to discuss current scientific findings• Managed creative, production, and distribution processes for all related collateral materialPUBLIC POLICY• Federal — Co-hosted and organized an annual 3-day on-site staff congressional briefing on research and biotech issues. Coordinated legislative briefings for Sen. Murray, Rep. Inslee, and Rep. McDermott.• State — Organized and led a joint tour and briefing for 27 Representatives from 3 state House committees.• City — Primary contact for Seattle City Council. Helped pass the multi-family housing tax initiative. Facilitated City Council approval of street acquisitions key to campus development.• Neighborhood — Representative for South Lake Union neighborhood-related issues; held SLU governing council board seat.

Seattle, Wa, Us

Founded the Hutchinson Center’s community outreach program. - Established tour and speakers bureau program reaching 3,500 people per year - Produced a video tour to broaden public access to Fred Hutch - Created an annual scientific symposium for 400 high school students, drawing significant media attention. Secured $100,000 donation to continue the program for ten years - Revamped internal and external United Way campaigns, increasing contributions by 34% and 300% respectively - Established public lecture series, drawing 500 people annually - Managed presence and displays at trade shows, health fairs, and scientific symposia - Managed the 20th anniversary celebration, including a two-day open house (30 displays, 200 volunteers & 500 visitors)