Supporter Experience Communications Executive
CurrentI lead the creation and execution of all service-led communications across the Club and Stadium, leveraging Dotdigital and Iterable as key email marketing platforms. I collaborate with business areas such as fan engagement, ticketing, supporter clubs, and partnerships to deliver targeted and personalised communication campaigns.Key Responsibilities:- Develop and execute communication strategies via email, push, in-app, and SMS channels using Dotdigital and Iterable.- Create… Show more I lead the creation and execution of all service-led communications across the Club and Stadium, leveraging Dotdigital and Iterable as key email marketing platforms. I collaborate with business areas such as fan engagement, ticketing, supporter clubs, and partnerships to deliver targeted and personalised communication campaigns.Key Responsibilities:- Develop and execute communication strategies via email, push, in-app, and SMS channels using Dotdigital and Iterable.- Create, review, and optimise service campaigns, including both written and visual content.- Manage large data sets to ensure personalised and accurate communications for customers and supporters.- Drive process optimisation and time management for efficient delivery of service campaigns.- Implement and analyse test-and-learn strategies to improve fan communication, presenting insights to enhance future campaigns.- Regularly utilise Photoshop to create email marketing headers. Show less