Annie Boyd Sowell

Annie Boyd Sowell Email and Phone Number

Founder and Brand Strategist @ ModCo Communications
Springfield, MO, US
Annie Boyd Sowell's Location
Springfield-Branson, Missouri Area, United States, United States
About Annie Boyd Sowell

I am a dynamic communications professional specializing in public relations and digital marketing. With a Bachelor's degree in Communications and Public Relations, I bring expertise in crafting data-driven strategies to navigate today's fast-paced media landscape.Throughout my career, I've excelled in roles that demand strategic thinking and impactful execution. As Media Relations Manager at Branson Convention & Visitors Bureau (Explore Branson), I secured placements in top-tier national media outlets and spearheaded planning and execution of numerous media FAMs and press trips. During my tenure as Communications and Marketing Manager at Taney County Partnership/Branson Chamber of Commerce, I drove comprehensive organizational rebranding efforts in the many facets of the organization’s outbound communication, significantly boosting social media engagement and email marketing open rates.My proficiency extends to digital marketing coordination, where I consistently elevated social media engagement rates and increased online sales efforts through strategic planning and content creation. As a content creator since 2018 and a freelance marketing strategist since 2020, I've demonstrated my versatility by providing tailored marketing solutions for clients across diverse industries.With a track record of delivering impactful results and a passion for driving growth, I aim to make a significant contribution in marketing and PR strategy roles. I am continuously seeking opportunities to expand my knowledge and experience professionally. If you would like to connect beyond LinkedIn, please email me at anniesowellmedia@gmail.com.

Annie Boyd Sowell's Current Company Details
ModCo Communications

Modco Communications

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Founder and Brand Strategist
Springfield, MO, US
Annie Boyd Sowell Work Experience Details
  • Modco Communications
    Founder And Brand Strategist
    Modco Communications
    Springfield, Mo, Us
  • Hotel Vandivort
    Marketing Manager
    Hotel Vandivort Sep 2024 - Present
    Springfield, Mo, Us
  • Modco Communications
    Publicist And Brand Manager
    Modco Communications Feb 2020 - Present
    -Press Materials-Pitching and Media Relations-Influencer Marketing-Brand Management
  • Branson/Lakes Area Chamber Of Commerce
    Full-Time Parenting
    Branson/Lakes Area Chamber Of Commerce Jul 2023 - Aug 2024
    Branson, Missouri, Us
  • Branson/Lakes Area Chamber Of Commerce
    Media Relations Manager
    Branson/Lakes Area Chamber Of Commerce Sep 2021 - Jul 2023
    Branson, Missouri, Us
    -Developed productive personal working relationships with key media and influencers (with focuses on travel, golf, family travel, theme parks, and seasonal travel)-Fielded incoming media requests-Followed up on placed news stories with key target media-Utilized media monitors daily to follow news for mentions of Branson (Cision, Meltwater, Muck Rack)-Distributed press releases nationally using PR Newswire; also monitored the effectiveness of these releases-Managed Public Relations events (accompanying media members to locations, gathering video footage, providing information, etc.)-Compiled and provided monthly reports for PR Committee, detailing all accomplishments and media hits-Organized and executed multiple FAMs and media visits throughout the year-Developed and maintained effective working relationships with key show, attractions, lodging, etc., contacts, strategic reporters/news outlets, as well as representatives from new media/online sources-Managed photography efforts as needed
  • Taney County Partnership
    Communications And Marketing Manager
    Taney County Partnership Mar 2021 - Sep 2021
    Branson, Mo, Us
    -Increased email marketing open rate from 25% (below industry standard) to an average ranging 42-50% (above industry standard)-Oversaw the launch of new website-Created social media content designed to inform, educate, and encourage response-Implemented digital strategies to increase visibility of the Taney County Partnership-Launched and managed digital paid campaign to address regional workforce needs
  • Branson.Com
    Marketing Coordinator
    Branson.Com Jul 2020 - Mar 2021
    Branson, Mo, Us
    -Executed digital marketing efforts alongside Digital Marketing Manager-Created social media content in accordance with digital strategy-Photographed images for website and social media use-Wrote blog posts as anchor content for social media-Executed campaigns to complement sales team efforts-Created email newsletters and marketing e-blasts-Maintained an email newsletter open rate of 46%
  • Freelance
    Social Media And Web Content Creator
    Freelance Dec 2018 - May 2020
    -Collaborated with beauty, retail, and lifestyle brands (Including Target and Neutrogena, Mapiful, Blowfish Malibu footwear, Versona women’s apparel, etc.)-Garnered a blog audience that spanned 19 countries-Supported local businesses by creating content for their brand and my own-Utilized SEO keyword research to shape content focus-Learned website building fundamentals-Maintained email marketing newsletter with 49% open rate-Practiced negotiation for contracts, deliverables, requirements, FTC compliance, and content timelines
  • Office Of Governor Asa Hutchinson
    Governor'S Intern
    Office Of Governor Asa Hutchinson Jun 2018 - Aug 2018
    Little Rock, Arkansas, Us
    While an intern under Governor Asa Hutchinson, I:-Assisted in various research tasks-Accompanied Governor Hutchinson to public events-Learned under the guidance of various members of the Governor's Administrative Staff-Gained an understanding of state government infrastructure and innerworkings

Annie Boyd Sowell Education Details

  • College Of The Ozarks
    College Of The Ozarks
    Public Relations

Frequently Asked Questions about Annie Boyd Sowell

What company does Annie Boyd Sowell work for?

Annie Boyd Sowell works for Modco Communications

What is Annie Boyd Sowell's role at the current company?

Annie Boyd Sowell's current role is Founder and Brand Strategist.

What schools did Annie Boyd Sowell attend?

Annie Boyd Sowell attended College Of The Ozarks.

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