- Support the trade / go-to-market strategies within the Marcelle brand- Create briefs for displays, floorstands, and other support material- Prepare the dealsheet for the new launches and promotions- Prepare the brand's product content for the web, Amazon, and sales teams- Collaborate with graphists, photographs, and external agencies for campaigns and content creation- Support the preparation of the brand's presentation for the National Sales Meetings- Maintain the brand's visual assets on the DAM (Digital Asset Management)- Analyze our competitors' best practices and understand the market trends

- Successfully supported Watier's digital launch at TSC (Today's Shopping Channel)- Actively developed visual assets tailored to e-retailers' needs- Greatly improved the content of our product pages on our retailers' websites- Created briefs to deliver digital banners that supported our launches, innovations, and promotions- Initiated several collaborative briefs to consolidate the web, Amazon, and e-retail online asset needs- Planned engaging content to support our social media visibility on PJC's platforms- Monitored our competitors' best e-commerce practices to recommend new strategies- Participated in relevant meetings to have an in-depth understanding of our 4 brands (Watier, Marcelle, Annabelle, and CWB)

- Maintenance of the online product catalog on metro.ca- Ensure the accuracy of the information available online- Monitor product inventory on the website- Collaborate with the marketing team and suppliers to update descriptions and images- Use of Photoshop for minor image editing- Analyze customer feedback and propose recommendations

- Create and schedule newsletters on MailChimp and Constant Contact- Collaborate with the sales team and industry experts to ensure information accuracy- Set up an account to manage the Facebook and Instagram accounts of Canadawide and Frescadel (sub-brand)- Analyze how our target audience interact with our content on social media to establish a publication schedule- Minor image editing in Photoshop and photography- Create content for social media- Participate in the creation of the new website for Frescadel- Analyze sales trends to plan orders with our various suppliers for Frescadel packaging materials- Manage the inventory of packaging materials- Participate in the development of new packaging solutionsPlatforms and software used:- Photoshop- Onlypult- Mailchimp- Constant Contact- Trello

Part-time internship done remotely.Main tasks:- Manag social media accounts on Facebook and LinkedIn- Schedule social media posts using Buffer- Create several personas to better understand the target audience- Develop a customer journey map to better understand customer needs and frustrations as well as the company's competitive advantages and areas to improve- Develop strategies and tactics following analysis and discussion with key people in the company- Introduction to the Wordpress platform

My main tasks in this Montreal startup, incubated by EntrePrism HEC, were: - Conduct a market analysis and validate the market segment desired by Martha Sierra- Propose innovative and feasible marketing strategies and tactics based on the data collected- Improve the company's presence on social media as well as manage its Facebook and Instagram pages- Improve the presentation of the Martha Sierra website (descriptions and structure)- Assist in the management of the Shopify account

- Manage a business account on social media (Facebook and Instagram) - Plan and send campaigns with MailChimp- Assist in writing and formatting the company website - Organize events on-site- Monitor SEO, Google Adwords, and Facebook Ads