The day to day:- Drive a content strategy for Mashable's 50M+ readers that delights, informs, and entertains- Lead of a team of 35+ talented journalists and editors covering tech, culture, entertainment, science, and social good. - Collaborate across departments on editorial strategy and initiatives that elevate our exceptional content - Often dances in front of the camera while running all-hands content meetingsThe big picture: - Diversified Mashable's traffic sources to bring organic traffic up +45% YoY- Worked with Product team to launch a new CMS and homepage that focuses on the reader experience- Partnered with Marketing & Sales on building out $1M+ editorial packages to take to market

- Created and implemented Mashable's editorial calendar- Developed and launched original editorial series- Maintained the day-to-day flow of content - Developed distributed traffic strategies

- Launched Mashable's Watercooler vertical (rebranded to Culture) in 2012, covering web culture, humor, lifestyle, politics, pop culture, and every internet corner in between. - Grew the Watercooler vertical to become Mashable's most popular channel. - Oversaw the internet's most online writers, a team that grew from one to 20. - Developed intern training program.- Managed event coverage across verticals.- Produced videos with Sesame Street, Kevin Bacon, John Oliver, Nick Offerman, and other famous people/Muppets.- Knew Grumpy Cat before Grumpy Cat was GRUMPY CAT.

Before social media was a thing, I did the social media thing.My work was highlighted in profiles in both Wired and the New York Times.

Duties included writing and editing an eclectic collection of posts, recording audio stories, overseeing site development and evaluating new content strategies. Guy Kawasaki launched Truemors in June 2007 and I joined the Truemorist team in August 2007, eventually becoming the site's Managing Director a few months later. Vancouver-based citizen journalism website NowPublic acquired Truemors in July 2008 and hired me as a full-time member of the content team. Truemors focused on bite-sized news bits from the worlds of tech, weird and social media written in an easily digestible and entertaining package.