Annie Dawson Email & Phone Number

Atlanta, Ga, Us

Greater Atlanta Area

Lead Yalo's account management team delivering a wide range of projects - brand strategy, web and user experience design strategy, AR & VR experiences, content strategy, paid media advertising, app & web development and more. We work with awesome clients, B2C and B2B, as partners for their teams - focused on growth and looking towards the future! We're more than brand strategists, creatives and technologists — we’re problem-solvers, colorists, listeners, coaches, farmers and musicians. And diversity is more than just a priority, it’s in our DNA, starting at the very top. Yalo is 100% minority owned, with 20% minority and 30% female employees. Just like the rest of our industry, we know there’s a lot further to go, as we learn and grow every day.

Greater Atlanta Area

Lead and formulate strategy for client projects to elevate their marketing to a brand of impact entertaining their audiences, whether B2B or B2C. As part of the project's leadership team, I support our team in building and managing the relationship with key client contacts. I "connect the dots" across disciplines, playing a crucial role in envisioning and communicating the ultimate client solution!I provide thought leadership in all stages of the client relationship life-cycle and create a framework for strategizing and analyzing customer experiences, provide strategic and creative insight and actionable recommendations to clients for an intelligent marketing future.

Cleveland/Akron, Ohio Area

• Created content calendar for all social channels to strengthen brand consistency; using promotions, Blogger outreach and regional mall marketing partnerships to expand reach and impressions.• Increased social audience by over 25,000 followers, nearly 50% in a year through organic engagement; tracked through a new social dashboard to show growth and impact of branded channels• Created social media policy for company-wide engagement with tools for increasing sales, in-store traffic and crowd sourced content• Established community management process for handling negative customer feedback to find client resolution, engage with positive customer feedback and provide company and product information across channels. • Developed process and framework for creating social marketing programs to increased brand awareness and engagement - educating the organization on the digital landscape.• Measure competitive intelligence and trends for Arhaus to grow and excel through all channels.

Cleveland/Akron, Ohio Area

• Developed inside sales process for the agency across 6 market industries working with over 200 different companies, qualifying over $50M and successfully closing $10M of new business.• Project managed proposals and strategized custom solutions developed for clients for a wide range of marketing challenges – from software implementation and technical architecture to segmentation and creative design to elevate brands for positive brand awareness and increased ROI.• Partnership channel manager for IBM, Sitecore, Adobe and Microsoft creating marketing and sales strategies to bring value to both teams and securing incentives for closed new business.• Attended several trade shows – knowledgeable on industry trends and Rosetta’s capabilities securing new leads for the agency and established social media strategies to showcase event presence. • Managed sales pipeline, Salesforce and resource allocation systems for proposal pursuits.• Identified, planned and developed social media strategies for agency and event promotion through Facebook, Twitter, YouTube and Flickr. Set up a community liaison program across 9 offices.

• Developed marketing campaigns for local school district to use in a school levy campaign including email marketing and social media strategies to increase awareness of social cause• Educated school board members on the power of social media and how to reach appropriate audiences through Facebook, Twitter and LinkedIn• Provided consulting to local businesses to promote awareness of brand and sales in Northeast Ohio.• Created social media strategy for an anti-bullying LLC and campaign in several school districts to promote training and education on the effects of bullying to children.

• Maintain brand webpage from a marketing perspective for new product launches, promotional events and sweepstakes including a partnership with ESPN.• Develop social media plans for Nestle brands on Twitter, Facebook and YouTube. • Manage creative teams to complete broadcast, print and digital projects. • Track time charged to the account and monthly account P&L statements to compare to the budget and scope of workAt Marcus Thomas, I have hands on experience managing digital projects and interfacing directly with top tier clients brands teams at Nestle for Nesquik, OVALTINE, HOT POCKETS, and LEAN POCKETS; flooring products under the Jonsonite and Tarkett,and MTD power equipment. In addition, my role included helping to embed basic digital and social media capabilities across the organization's account teams.

• Worked directly with clients and potential clients on insurance quotes, claims and service questions• Created direct mail pieces and made cold calls to increase sales

Bachelor, Business Administration; Marketing

Activities and Societies: Event Marketing, Delta Sigma Pi—Beta Pi Chapter

Education record

Activities and Societies: Phi Sigma Sigma