Oversee B2C Marketing for Carrum Health, managing a team and leading the strategy to help drive user adoption of Carrum to eligible employees at employer partner organizations. Responsible for driving revenue via Carrum Health benefit utilization through creative and compelling marketing campaigns, increasing employer-led communications, and collaborating cross-functionally with Client Success, Product, Data Science, and Clinical and Care Teams.

Serve as a member of the Revenue Marketing Alliance Customer Advisory Board to share ideas and provide feedback to marketers across industries.

GrowthMentor is a curated platform of vetted startup founders and growth marketing mentors offering business advice, feedback, and coaching. Great for individuals as well as companies looking to offer a more effective professional development solution to their employees. Join at growthmentor.comI serve as a mentor for individuals and/or business looking for support with their marketing strategy, career growth, and more. Book time with me here: https://app.growthmentor.com/mentors/annie-furlong.

Head up Cleo’s full marketing funnel across B2B, B2B2C, and B2C as well as Cleo's external communications and PR to drive growth and demand generation through new client acquisition, client engagement, new member enrollment, member engagement and retention, and Cleo's brand and reputation.

Oversee B2B2C and B2C marketing, leading member marketing and enrollment efforts to develop marketing strategies, leverage automation, create campaigns, and use data to continually test and optimize while driving enrollment for new members and engagement for existing members. I head up member marketing strategy and execution to ensure Cleo is a highly visible benefit amongst clients’ employee populations. Grew Cleo's enrollment by 11% in year one across book of business and set new company records for activation and enrollment.Cleo is a family benefits platform that picks up where the healthcare system leaves off. At Cleo, we make a real impact by doing work that matters: helping families be their best at home and at work. We combine the expertise of our team of guides and specialists – parent and maternity coaches, doulas, lactation consultants, sleep experts, and more! – with a powerful technology platform that helps every working parent succeed as they grow both their families and their careers.

Managed a team to create and deploy strategic engagement and marketing campaigns, partnering with Fortune 1000 employers, including Disney, Walmart, Taco Bell, and Lowe’s Home Improvement, across digital and in-person channels to inform and engage front-line employees and managers through senior leaders on their education benefits and leverage outreach strategies to generate new leads.Guild Education is paving a new pathway to the middle class, helping workers across the U.S. by partnering with larger Fortune 500 employers and a network of academic and university partners. We help advance careers and create economic mobility through education by partnering with companies to provide classes, programs and degrees for working adults. We help members take the next step in their career, with a community to support them along the way.

Apostrophe Health | Denver, CO October 2017 - PresentProvided customer service through member support calls and created marketing and sales collateral and content. Apostrophe Health is an employer health plan based in Denver, CO.American Telemedicine Association | Washington, DC January 2018 - PresentCreated marketing engagement, new business development, and retention campaigns, including content review and creation to design and execute new material for Sales, Membership, and Marketing. The American Telemedicine Association is the leading telehealth association helping to transform healthcare by improving the quality, equity and affordability of healthcare throughout the world.Wandering Wellness | Washington, DC September 2015 - July 2017Served as consult to the Founder and CEO on marketing strategy, SEO, SEM, paid advertising, branding, and website redesign to help this health and wellness consulting start-up attract prospective clients and partnerships with industry influencers. Wandering Wellness is an independent wellness consultancy based in Washington, DC.

Ran marketing, branding, budget management, and execution of AdvaMed's Events & Education business line with annual revenue of $2.2M, achieving 9% growth in year one and 14% growth since joining AdvaMed. Responsible for cultivating and growing event programming while building brand recognition for Events & Education business line and maximizing membership engagement, retention, and new business development. Served as main point of contact and relationship manager for AdvaMed's Associate Members, helping achieve a 128% renewal rate in year one.Built marketing function at AdvaMed to create digital marketing campaigns and leverage event marketing to drive new business sales. Oversaw and coordinated membership marketing and related email campaigns and led the AdvaMed Women’s Executive Network, working to integrate women leaders into AdvaMed’s policy work while helping the medical device industry promote gender diversity in executive leadership positions.

Led marketing strategy for executive engagement of The Advisory Board's largest member accounts with the goal of expanding and driving new business within the company’s largest accounts. Ran health system executive summits, from branding, messaging, and positioning, to email marketing and recruitment while creating internal processes to coordinate New Product Development, Account Management, and Sales teams. Co-Founded the Emerging Women Leaders group within the Advisory Board Company, providing mid-level women with networking and skill-building opportunities to advance their careers and drive engagement and retention.

In addition to responsibilities as Senior Manager and Chief of Staff, designed and executed integrated marketing campaigns for national conference series and oversaw content and collateral creation while setting pacing goals and tracking both progress and marketing tactics’ successes.

Oversaw the business needs, budget, training and development, staff allocation, and process improvement for a department of 120 employees, and managed the career development and performance improvement of 13 associates.

Supported over 300 hospital and health system accounts on a daily basis to provide service and assistance, while also developing and coordinating marketing recruitment outreach strategies. Created, directed, and executed transition of new hospital members from Sales to Account Management and established department-wide onboarding process for new hospital members.

Acted as internal and external liaison for research department and research leadership, and built, sent, and tracked membership newsletters, webconference and conference marketing materials.

Responsible for product research of pharmaceutical brands and corporate HR teams, developing marketing materials to drive sales, and drafting prospect outreach, while coordinating with sales, corporate development, and new business development teams.