Responsible for all customer acquisition marketing channels including paid search, SEO, advertising, email, and affiliate programs for the French Toast brand, with a specific focus on direct to consumer. Developed a detailed promotional calendar and communicated to all stakeholders. Collaborated with design, brand marketing, ecommerce, merchandising, sales and IT to ensure consistency of messaging across channels and launch new programs and initiatives for growth.

Managed, developed and executed multimedia strategy for B2C business and customer acquisition including social media, SEO, SEM, partnerships, and advertising. Focused on driving web traffic through campaigns such as: PPC, retargeting, programmatic advertisements, and various lead generation programs. Worked closely with internal and external teams to create and execute cohesive marketing initiatives that complete the customer journey from awareness to conversion. Measured, reported, and optimized campaigns based on analytics and data.

Manage day-to-day execution of consumer marketing programs for the home-based portfolio. Programs include campaigns such as email, print, direct mail, promotions, referrals, opt-in lead buying, SEO/PPC, web and digital advertising and strategic partnerships. Provides training and support in marketing programs to internal teams and networks. Manages communication between product teams, agent networks, information technology and business development to assist in securing and communicating exclusive promotions and programs. Ensures consistency of branding across all platforms and channels.

Responsible for communicating with both internal and external teams to develop and coordinate effective marketing campaigns and promotions. Secure incremental exposure through partner channels as well as negotiating contracts with third party advertisers. Direct marketing focus for both print and digital pieces to ensure that campaign KPIs are met. Review accuracy of marketing and promotions as well as communicate campaigns to customer care to ensure consistency. Manage projects such as partner transition and loyalty program. Point of contact for project and brand status for internal and external teams. Conduct reporting and analysis to monitor success of marketing projects. Develop marketing plan both from an annual and quarterly view and adjust according to the needs of the brand business.

Helped solicit approximately $40,000 sponsorship funding for Prostate Cancer Awareness Day at Massachusetts State House, as well as donations for the Dance for A Cure eventsCo-ordinated advocacy group cooperation for public outreach and event invitations Created marketing materials for organizational mission deliveryProvided outreach to prostate cancer survivors, support groups and other public figures to educate and inform about AdMeTech Foundation’s mission and the prostate cancer crisis

Provided support for LeadBoston and Init programs, as well as the general functionality of the organizationCoordinated the end of the year annual appeal, raising over $10,000 and doubling the amount of individual gifts received the previous yearAssisted in coordinating the Alumni Homecoming event, focusing on collecting donated items for the silent auctionAided in grantmaking and other development activities

Conducted English-language conversation classes for university students, and provided tutoring to students who required additional assistanceCustomized curriculum to maximize English language learningOrganized extra-curricular activities to promote language retention, such as movie clubs and English newsletters

Assisted New York constituents with obtaining government funding by drafting over 200 grant proposal lettersPerformed miscellaneous office and legislative duties, such as answering phones, delivering memorandums, and providing tours of the CapitolParticipated in a team to redesign the Senator’s officeEntered constituent data into Lotus Notes database